Experience

Convert Digital

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Ecommerce Project Manager

  • Jun 2021 - Present

  Manage multiple website development projects and lead the on-time, fit-for-purpose, delivery of complete projects. Oversee the delivery of the business solutions to clients in accordance with processes and partner with developers to build final projects.

• E-Commerce Account Executive

  • Jul 2020 - Jun 2021



bassike

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Coordinator and Graphic Designer

  • Jul 2018 - Jul 2020

  E-Commerce- UX design and navigation of the website- Use Shopify platform to curate, create, modify and remove website content as needed for in-season and seasonal changes- Manage and upload editorial content to conform to the site’s style guides and SEO best practices- Create banners, headers and other graphics- Designing all EDM campaigns and uploading and sending through Klaviyo- CRM - Creating segments as required- Google Analytics - recording all data- Assist with social media management- Contribute to the development of Marketing and Ecommerce initiativesGraphic Design- Image correction, deep-etching, retouching and colour management on a weekly basis- Creating design collateral for print, email marketing, social media and website - Creating and producing design solutions within brand guidelines, styles and market value proposition- Social media graphic design and layouts for display advertising on Instagram and Facebook- Launch assets for each season launch including website banners, homepage redesign, fabric swatches and more- Retouching and image correction of bassike Campaign and Lookbook imagery each collectionOnline Brand Presence- Uploading of all new products each season and assisting with visual appearance of the website- Copywriting of product details and working back with the web developers - Management and maintenance of the website and social media profiles

• Digital Coordinator

  • Jul 2017 - Jul 2018

  Digital Marketing- Designing and implementing the creative content for digital marketing campaigns to increase online engagement with existing and potential customers- Assisting with new product ideas and monitoring trends to develop innovative marketing initiatives- Creating and finishing multiple EDMs each week including the design, content selection, retouching and overall execution- Loading, trafficking and reporting on digital campaigns using Google Tools: SEO and SEM, Analytics and AdWordsGraphic Design- Image correction, deep-etching, retouching and colour management- Creating design collateral for print, email marketing, social media and website - Creating and producing design solutions within brand guidelines, styles and market value proposition- Social media graphic design and layouts for display advertising on Instagram and Facebook- Launch assets for each season launch including website banners, homepage redesign, fabric swatches and moreE-Commerce- Uploading of all new products each season and assisting with visual appearance of the website- Copywriting of product details and working back with the web developers - Management and maintenance of the website and social media profiles

• Online Coordinator

  • Feb 2017 - Jul 2017

  – delivering excellent written and verbal communication skills as sole point of contact for bassike online– providing professional and premium customer experience – assisting in the overall operation of the ecommerce site– resolve any issues for online orders including faulty garments, deliveries etc– respond to all customer enquiries via telephone and email– create and nurture the VIP database, including managing any requests made bycustomers

• Retail Assistant

  • Oct 2013 - Feb 2017