Michele Autenrieth Brown
Chief Operating Officer at GDC Marketing & Ideation- Claim this Profile
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Bio
Melody Goeken
Michelle is driven. She has been setting and achieving goals her whole life. As a young teenager, she landed an on-air spot on the hottest radio station in town. Since those days she has taken on each challenge and met it head-on with tenacity and professionalism. She is an asset to any team, and when given a task you can be assured it will be done to budget, and on time, with results you never expected.
Melody Goeken
Michelle is driven. She has been setting and achieving goals her whole life. As a young teenager, she landed an on-air spot on the hottest radio station in town. Since those days she has taken on each challenge and met it head-on with tenacity and professionalism. She is an asset to any team, and when given a task you can be assured it will be done to budget, and on time, with results you never expected.
Melody Goeken
Michelle is driven. She has been setting and achieving goals her whole life. As a young teenager, she landed an on-air spot on the hottest radio station in town. Since those days she has taken on each challenge and met it head-on with tenacity and professionalism. She is an asset to any team, and when given a task you can be assured it will be done to budget, and on time, with results you never expected.
Melody Goeken
Michelle is driven. She has been setting and achieving goals her whole life. As a young teenager, she landed an on-air spot on the hottest radio station in town. Since those days she has taken on each challenge and met it head-on with tenacity and professionalism. She is an asset to any team, and when given a task you can be assured it will be done to budget, and on time, with results you never expected.
Credentials
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The Major Gifts Roundtable
The Institute for Charitable GivingMar, 2018- Sep, 2024
Experience
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GDC Marketing & Ideation
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United States
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Advertising Services
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1 - 100 Employee
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Chief Operating Officer
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Oct 2020 - Present
GDC Marketing & Ideation is a strategic marketing, communications, and engagement agency. Based in San Antonio, GDC has offices in Austin, Houston, and Rio Grande Valley. GDC Marketing & Ideation is a strategic marketing, communications, and engagement agency. Based in San Antonio, GDC has offices in Austin, Houston, and Rio Grande Valley.
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KIPP Texas Public Schools
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United States
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Primary and Secondary Education
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700 & Above Employee
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Deputy Chief, Marketing and Communications
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Jul 2018 - Oct 2020
Leads a team of seven across the state in the strategy and execution of all internal and external brand and communication touch points. Includes market and message research, brand development, marketing, advertising, and crisis, internal, and external communications for one of the largest school districts in the state. Launched and continue to leverage a new brand, student and talent recruitment, diversity, equity and inclusion campaigns, and organizational change management. • Built a new brand and leveraged technology to facilitate brand compliance and ease department workflow through a brand bank with logos, templates, crisis communications plans, and other self-serve assets and provided the training to use the system so that any employee could create materials that are on brand and message. • Developed and executed a customer journey and strategic, multi-touch point student recruitment campaign resulting in a 94% increase in web traffic and record application enrollment for the annual lottery. My strategy and tactics are now seen as a best practice and leveraged by KIPP regions across the country. Plus, as we build our brand and awareness, this year we are on track for almost a 95% increase in web traffic year over year. • Built a strategic talent recruitment marketing and communications effort that results in a 61% increase in traffic to the careers tab on the KIPP Texas website and conversion rate of more than 40% allowing the team to hit staffing levels three months earlier than planned. • Developed and implemented crisis communication protocols for school-based issues, social media reiews and posts, and issue-based concerns that provide internal and external communications and de-escalation with families and media outlets. Show less
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Clarity Child Guidance Center
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United States
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Mental Health Care
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1 - 100 Employee
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Vice President, Marketing and Development
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Jun 2017 - Jul 2018
One of nine members of the executive strategic team guiding the private, non-profit children's mental health system. Lead a seven member team of marketing, communications, and development professionals. Contributed to the change management within the organization with a focus on project management and internal communications to better position for changes in healthcare and the nonprofit landscape. In the absence of funding for a development director, provide hands-on responsibility of major donors, planned giving, grants, donor relations, and special events. Met fundraising goal of $2.3 million in unrestricted funds and raised half of the $3.2 million in capital funds, meeting target. Leverage presentation and relationships skills to help reposition a governance board to a governance and giving board. • Engaged a stronger volunteer gala committee and re-positioned the format of the annual gala which resulted in net more than $400,000, a 100% increase. • Lead the hospital effort to successfully secure the renewal of the Medcaid 1115 Waiver partnership resulting in more than $3 million in funding over five years and led the team writing the intricate and complicated quarterly reporting processes. • Implemented strategy and tactics that results in more than 60% year over year donor loyalty. Show less
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Director of Development
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Aug 2015 - Jun 2017
Clarity Child Guidance Center provides a 24-7 crisis assessment center, 66-bed inpatient hospital, day treatment and outpatient treatment for kids ages 3-17. As the only nonprofit children's mental health continuum in South Texas, we never turn a family away based on their ability to pay and in FY 17 anticipate seeing 8,000 patients with 17,000 hospitalization nights and will book more than 30,000 outpatient appointmentsAt Clarity CGC, I oversee a department of three with a focus on major donors, planned giving, grants, donor relations and special events. In my role, I Ieverage advertising, communication and marketing skills to reimagine an internal development team and recreated a development board to better fit organizational needs. As part of this process , I led focus groups and insights to create new outreach activities and communication tools based on key demographics. This work resulted in better engagement with key audiences, started an engagement process for Millennials and others, bringing stronger prospects into the donor funnel.Results Include: • Secured the largest private foundation grant in the history of the 131 year organization with the John L. Santikos Family Foundation. • Led focus groups and used insights to create a new signature event targeting adults 25-45 bringing prospects to the organization and creating $10,000 of incremental income. • Changed the narrative of the organization to focus on a series of outcomes resulting in an increase in donations and changing the year over year donor loyalty by 14%. Show less
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Founding Partner
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Jan 2012 - Dec 2015
CartStart(TM) is an in-aisle sales application turning retail employees into product selling experts by filtering products based on customer needs, provides selling tips, usage tips and everything the employee needs to close the sale. CartStart™ was created after I recognized a gap in the marketplace. The lead investment for CartStart™ came from Procter & Gamble and subsequently 90% of the health and beauty brands in the United States bought into the sales tool. CartStart™ with its inaugural launch in 80 H-E-B Beauty departments in Texas and was responsible for a 5% lift in sales and building greater confidence in selling key brands and better positioning Beauty Advisors in a store known for groceries. Show less
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Director of Operations | Group Account Director
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May 2014 - Jul 2015
In my operations role, I consistently prospected marketing/advertising, creative, media and PR talent for GDC and developed processes to help current GDC employees see a career path and grow professionally. I was part of a leadership team that set budgets and strategic direction for the agency to weather an economic downturn and help build a stronger path as the economy recovered.In my account role, I provided strategy for retail and CPG accounts including all Procter & Gamble brands in 2,200 Albertson's stores and their affiliates in the US. My skillset included qualitative and quantitative research, brand development, shopper-based marketing, retail strategy, grassroots outreach, digital marketing and social media, advocacy marketing and incremental sales promotions. Show less
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Group Account Director
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Dec 2008 - Apr 2014
I managed two books of business covering all retail and financial service clients including 20+ Procter and Gamble brands, Time Warner Cable-Texas, Texas Dow Employees Credit Union (TDECU) and more.Particularly adept in both qualitative and quantitative research, brand development, shopper-based marketing, social media and grassroots outreach, PR, advocacy marketing and incremental sales promotions.Results Include: • Assumed a team leader role on behalf of P&G overseeing a $12mm Pantene product reformulation and shelf transformation. This first-to-market effort in the US was called “Best-In-Class” by P&G and H-E-B and was awarded the First Moment of Truth Award for the P&G Southwest Region. • Developed an interactive business solution for Time Warner Cable-Texas allowing trackable connection between community outreach and sales with the Video-On-Demand product. • Part of team of two that created the strategy and tactics for Sow Healthy, an intergenerational garden partnership between Vanguard Health System/Resolute Health and Comal Independent School District where 4th and 5th grade students and seniors work together to plan, plant, grow, harvest, cook, share and sell vegetables in an effort to broaden tastes, promote health and provide movement and mentoring. Show less
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Director of Promotions and Loyalty Marketing
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2006 - 2008
Responsible for the management, new business acquisition and strategy for a department that included a portfolio of 15 Procter & Gamble brands, Sprint PCS, Time Warner Cable-Texas and others. Included taking shopper insights and creating shopper-based marketing and promotional programs that drove incremental sales and trial. Results Include: • Created and executed 8-10 incremental sales promotions annually for P&G brands at H-E-B that consistently exceeded 6-to-1 ROI. • Part of a team that developed a statewide loyalty sweepstakes promotion for Time Warner Cable-Texas which lead to a 25% increase in service expansion for the cable company. • Redesigned the agency’s approach to new business based on cultural and profitability measures to diversify account base and focus on core business strengths. Show less
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Director of Broadcast Services/ Advertising & PR Account Supervisor
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2002 - 2006
Managed the agency on-site broadcast production facility including agency employees and a cadre of freelance staff working with local regional and national clients like SBC/AT&T, Procter & Gamble, Citibank and H-E-B Grocery Company among others. Advertising & PR account supervision included shopper-based marketing promotions for P&G. Results Include: • Created a TV Job Fair for Citibank that branded the facility, increased resumes to the financial center, cut the cost-per-hire in half and increased employee retention. • Developed a business solution for Dell which led to a 40% decrease in “no call no show” for tech support call center employees. • Utilized tactics to create a production facility that ran at 80% profitability. Show less
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Senior Account Executive/ Public Relations & Broadcast Writer/Producer
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1996 - 2002
Responsible for day-to-day work on local and regional clients that included Citibank, H-E-B Grocery Company and others. Provided client support, field production and scriptwriting support for TV and radio spots, training videos and promotional pieces. Results Include: • Created a turn-key breast cancer awareness sales promotion for P&G at H-E-B that garnered the second highest sales for the retailer that year and was named Best Retail Incremental Sales Promotion in North America by P&G’s Global CMO. • Led a departmental branding effort at Citibank leading to better internal understanding of the financial center’s operations and allowed financial associates to deliver better customer service. Show less
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Anderson Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Account Executive
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1993 - 1996
One of a team of three that handled national public relations for Builders Square, a wholly-owned subsidiary of the Kmart Corporation. Provided on-site support for the opening of 53 retail locations across the US during an 18 month period. Lead AE on the electrical and natural gas safety campaign for City Public Service, the municipally-owned utility company in San Antonio. Duties included grassroots outreach, public relations, event coordination, creation of classroom materials and costumed characters. Show less
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Producer, Eyewitness News at 6 AM
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1991 - 1993
Responsible for turn-key production of a top-rated, one hour morning news program. Responsibilities included booking guests, enterprising stories and writing and editing news content. Responsible for turn-key production of a top-rated, one hour morning news program. Responsibilities included booking guests, enterprising stories and writing and editing news content.
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KENS-TV
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Canada
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Weekend Assignments Editor/Weekday Newsroom Utility/Special Projects
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1990 - 1991
Monitored emergency radio frequencies for coverage of breaking news, reviewed all press releases and assigned stories to weekend news crews for four newscasts. Responsibilities for Weekday Newsroom Utility included coverage based on needs of the newsroom to include reporting, producing, editing for afternoon or evening broadcasts. Special Project coverage included behind-the-scenes coordination for all political coverage, war coverage and planned city event that warranted live, on-the-scene extended news coverage. Show less
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Air Personality/ Assistant Music Director
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1986 - 1989
Worked as a co-host on the teen drive, afternoon and morning show staff during a variety of station ownership and format changes. Responsibilities in music programming included working with record label and independent music consultants to help provide a weekly programming play list for a Top 40 leaning Rock and later, a Top 40 leaning Pop radio station. Worked as a co-host on the teen drive, afternoon and morning show staff during a variety of station ownership and format changes. Responsibilities in music programming included working with record label and independent music consultants to help provide a weekly programming play list for a Top 40 leaning Rock and later, a Top 40 leaning Pop radio station.
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Education
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1990 - 1992
The University of Texas at San Antonio
Criminal Justice/Pre-Law -
1987 - 1989
University of the Incarnate Word
Theatre Arts/ Public Justice -
Leadership San Antonio
Community
