Experience

Oxford Brookes University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Analytics Senior Lecturer at Oxford Brookes University

  • Sep 2022 - Present

  Marketing Analytics Senior Lecturer for UG and PG programmes. Research topic: Factors impacting on ethical and sustainable consumer behaviour Marketing Analytics Senior Lecturer for UG and PG programmes. Research topic: Factors impacting on ethical and sustainable consumer behaviour



University of Northampton

• United Kingdom
• Higher Education
• 700 & Above Employee

• • Aug 2018 - Oct 2022

• • Aug 2018 - Sep 2022



Think Global

• Milan Area, Italy

• Management Consultant

  • Sep 2016 - Aug 2018

  Consultant for SMEs in Strategies, Marketing, Innovation and Leadership coaching and for New-Co in the EAC (Rwanda, Uganda etc.) with a focus on the Pharmaceutical sector. Consultant for SMEs in Strategies, Marketing, Innovation and Leadership coaching and for New-Co in the EAC (Rwanda, Uganda etc.) with a focus on the Pharmaceutical sector.



CIMBA

• Italy
• Higher Education
• 1 - 100 Employee

• International Marketing Instructor

  • Sep 2014 - May 2018

  Marketing Strategy, International Marketing and Entrepreneurial Strategy Professor at CIMBA - University of IOWA. Marketing Strategy, International Marketing and Entrepreneurial Strategy Professor at CIMBA - University of IOWA.



Cloé

• Treviso Area, Italy

• Managing Director

  • Jan 2013 - Dec 2015

  Cloé produces Organic Mixes of high quality flours, for Bread, Cakes, Biscuits and Snacks - B2C - stressing purity of ingredients and total absence of chemical additives. Products are in line with Italian Tradition on Food and Cuisine, and great support is provided with recipes, step by step preparation instructions and multimedia. Cloé is strongly oriented to Premium quality Organic flour mixes with a focus on sustainable trade Cloé produces Organic Mixes of high quality flours, for Bread, Cakes, Biscuits and Snacks - B2C - stressing purity of ingredients and total absence of chemical additives. Products are in line with Italian Tradition on Food and Cuisine, and great support is provided with recipes, step by step preparation instructions and multimedia. Cloé is strongly oriented to Premium quality Organic flour mixes with a focus on sustainable trade



start-up / new-co

• Treviso Area, Italy

• Temporary Manager

  • Feb 2010 - Sep 2013

  - Marketing and Communications Director (Nov 2011 – present): Digital content creative direction and digital marketing optimization for Apple and Android platforms applications in the Dissemination, Entertainment and Art sectors with focus to eBook and digital publishing. - Marketing Director (Feb 2010 Oct 2011): Ecomove project for sustainable and eco-friendly transportation with retrofitting of existing cars to electric vehicles. - Developing and launching an innovative and eco-sustainable transportation system for the EMEA and automotive market and industrial machinery market. Applications o sustainable technologies for water and environment protection in Venice Lagoon. - Strategy and Business development Consultant (Feb 2012 – present): • Greece Ministry of development projects in the following areas: Smart public transportation management; solar panels waste recycling; new Marketing forecasting models for FMCG. • Support for strategy and Business development for Micro- ad Mini-Eolic Energy production, with innovative AWT technologies. Show less



Claber SpA - clabermeteo division -

• Pordenone Area, Italy

• Strategic Marketing and Communicaton

  • Nov 2007 - Jun 2012

  Clabermeteo division Sales and Marketing Director: development of the Europe and Middle East professional irrigation systems markets, for water saving and sustainable irrigation. Country analysis of specific requirements characteristics, needs and definition of action guidelines. Potential solutions study and project development, networking and local competencies involvement, projects roll out and major negotiations. Information and dissemination of potential solutions to the water scarcity, speaker in most relevant conferences and congresses for proposing solutions and aiming to knowledge sharing among the technical and political actors and stakeholders in the sectors of Agriculture, Urban greenery and Landscape. Product Life Cycle management, pricing and sales goals, sales network leadership, management and monitoring, mentoring and support. Partnership and consortium creation for large scale projects, Innovation and special applications evaluation, new products or new services definition in function of the market requirements, coordination of internal and external team work. Problem solving and internal communication and team building. Budget definition and responsible for P&L and performance measurement. New markets strategy builder and support of the start up of Claber in the UAE, Spain, Germany and development in France and the UK. Show less



Independent Consulting

• International Strategic Marketing & Communication consulting

  • Sep 2007 - Nov 2009

  • marketing plan and execution for new product launch in the global market and total sale increase of 35% in 2008 – plan execution in progress, renewables/environment. • Launching an innovative technology in domestic and industrial automation in the EMEA market. • Strategy and Communication consulting in the international markets. • marketing plan and execution for new product launch in the global market and total sale increase of 35% in 2008 – plan execution in progress, renewables/environment. • Launching an innovative technology in domestic and industrial automation in the EMEA market. • Strategy and Communication consulting in the international markets.



Whydotcom SpA

• Managing Director of two company branches: Web-video-channel and Marketing Agency

  • Mar 2004 - Jun 2007

  Member of the Board of Directors, assigned to Marketing and Communication & Innovative projects. Head of the Web-Video-Channel Division; Head of the Marketing Agency Division. Designed information, training, e-learning and knowledge management services for a network of over 1000 SMEs through the Internet and satellite broadcasting, aimed to household heating/cooling energy saving. Enhanced the Communication activities of the Marketing Agency division, from domestic projects into E.U./Global projects. Managed effectively the two branches in terms of P&L, costs reduction, marketing strategy, top customers account, services delivering, resources leadership, supervision and monitoring, HR selection, with an annual profit growth of 25 - 30%. Achieved, in the 3rd year, 40% of the company turnover. Carried on the consultancy activity within the Marketing Division, and in particular developed and evaluated business plans and industrial plans, evaluated the impact of innovation in the industrial product cycle and evaluated of regional and European projects. Carried on many researches in the international markets for different sectors and wrote strategic marketing plans and operative guidelines for achievement of goals and targets, supported clients in order to guarantee the good execution of the plans. Show less



Primage Srl

• Chief Executive Officer and Company founder

  • Mar 1997 - Feb 2004

  • Established the company from green field and grown it up to one of the top 10 agencies, in the regional market, capable to provide strategic marketing consultancy and advertising services for private/public companies. • Art direction of National and European advertising campaigns and multimedia projects. • Developed and followed-up strategic marketing plans for both products and services companies, support to clients innovation policies. • Selling of the company, after seven years from start up, with high added value: turnover €500k and a valuable customer portfolio. Show less



Danieli Group

• Global Marketing Director

  • Jan 1994 - Mar 1997

  • Start up of the Group Marketing Communication and P.R. department. • Developed a coordinated Above and Below the Line new Group image strategy. • Finalised agreements with the most qualified specialized world wide press and P.R. with an increase of about three times the Company presence and consequent brand awareness. • Improved the Group approach to Conventions and technical articles writing with an increase of 300% of the published articles and presence as speakers in worldwide Conventions. • Launched Global advertising campaigns, coordinated the production of high quality photographs and video for reference plants and emotional publications. Show less



Danieli steelmaking division

• • Jan 1990 - Jan 1994

  Sales Executive: Far East ’91 - ‘94 and U.S.A. ’90 - ‘91• Operated from the U.S.A., S. Korea, Australia, Thailand, Indonesia, Malaysia branches. • Total sales record above the $ 200M some contracts in the F.E. with profit over 30%

• • Mar 1988 - Jan 1990

  Project Manager of turn key steel plants in: USA, Turkey, Poland, Iran, Italy, Thailand.• On time and within budget completion of the projects, improved P.M. techniques and software application (5 to 10% cost savings, no penalty for late delivery and start-up)• Established excellent relations with customers and local suppliers, that frequently brought to new contracts and valuable customer satisfaction.



Benetton Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Intern, Marketing Director assistant.

  • Jul 1987 - Nov 1987

  • Acquired a marketing analysis methodology, and developed synthesis and reporting skills. • Acquired a marketing analysis methodology, and developed synthesis and reporting skills.