General Manager Sales

• Sep 2022 - Present

Michele is General Manager Sales at Particle (www.particle.art). Particle is an innovative 360 company making Art & Design essential in everyday life, through leading edge augmented & immersive experiences.Particle offers end-to-end services in the groove of Art & Design.Our integrated approach between Experience Design, Technology Development and People Activation elevates lifestyle brands and cultural players for inspiring excellence as well as being more relevant to people.

Senior Business Advisor

• Jul 2020 - Aug 2022

Adjunct Professor | A.I. & Marketing Strategy

• Oct 2021 - Present

Professor of "A.I. & Marketing Strategy", giving students the instruments to exploit the right contents and formats along the funnel through the right channels in a Data Driven perspective as well as a Design Thinking approach

Adjunct Professor | Data & Design Lab

• Feb 2021 - Present

Contract Professor | CRM & Marketing Automation

• Mar 2022 - Present

Guest Professor on Marketing Automation & CRM Guest Professor on Marketing Automation & CRM

Contract Professor | Data Driven Strategy & CRM

• Mar 2021 - Present

University Lecturer | Data Driven Strategy @MiMeC

• Mar 2020 - Present

Contract Professor | Executive Master Data Analysis for Marketing

• Oct 2019 - Present

Senior Director - Head of Data | CX | CRM

• Aug 2018 - Sep 2022

Head of Data & Customer Experience Units at Wunderman Thompson Italy (WPP). With a fascinating challenge of linking each other Data, AI Technologies, Business Strategy and Service Design. Reporting directly to the CEO. Also, as Client Service Director (CSD), I led a wide range of clients in different industries (FMCG, Automotive, Coffee, Banking) Head of Data & Customer Experience Units at Wunderman Thompson Italy (WPP). With a fascinating challenge of linking each other Data, AI Technologies, Business Strategy and Service Design. Reporting directly to the CEO. Also, as Client Service Director (CSD), I led a wide range of clients in different industries (FMCG, Automotive, Coffee, Banking)

Senior Manager - Head of Digital Intelligence & Data Insights

• Mar 2017 - Sep 2018

Leading 20+ projects (5+ million € budget) on 10+ clients (Energy&Utilities, FMCG, Telco&Media, Transportation, Banking), 3 areas (Europe, Emirates, Asia), by managing 15 professionals as direct staff. Working for one among the main projects of the Expo Dubai 2020 on the Artificial Intelligence (HiDubai.com).Focused on predictive and descriptive analytics, Big Data, Machine Learning and Artificial Intelligence applied to business & communication strategies, performance improvement and decision making.

Manager

• Oct 2015 - Mar 2017

Senior Consultant 3rd Level (Youngest at EY Global scale) and Manager (in pectore). Leading 5 projects (1,5 million € budget) on 4 clients (Telco&Media, Transportation, Banking) and by managing 9 professionals as direct staff. Customer Experience improvement via Predictive Analytics and Artificial Intelligence. Turn analytical insights into Action Plan for C-level. Brand Ambassador for Italy Senior Consultant 3rd Level (Youngest at EY Global scale) and Manager (in pectore). Leading 5 projects (1,5 million € budget) on 4 clients (Telco&Media, Transportation, Banking) and by managing 9 professionals as direct staff. Customer Experience improvement via Predictive Analytics and Artificial Intelligence. Turn analytical insights into Action Plan for C-level. Brand Ambassador for Italy

Business Consultant

• Jun 2014 - Oct 2015

Building the Social Media & Digital Department. Data Mgmt Platform (BlueKay, Adobe) and Digital Roadmap design (IT & Biz sides). Digital Intelligence (QlikView, Tableau). Developing of a Social Media Cluster Analysis model for predicting customer behaviors. Building the Social Media & Digital Department. Data Mgmt Platform (BlueKay, Adobe) and Digital Roadmap design (IT & Biz sides). Digital Intelligence (QlikView, Tableau). Developing of a Social Media Cluster Analysis model for predicting customer behaviors.

Digital & Strategy Analyst

• Mar 2013 - Jun 2014

Developing Digital & Social Media strategies. Physical and Digital Customer Journey Design. Social Media worldwide operating model definition (15+ countries) for monitoring and crisis management in real-time. eCommerce Functional & Requirement Analysis. Tool: Radian6, Hootsuite, Synthesio, SAP Developing Digital & Social Media strategies. Physical and Digital Customer Journey Design. Social Media worldwide operating model definition (15+ countries) for monitoring and crisis management in real-time. eCommerce Functional & Requirement Analysis. Tool: Radian6, Hootsuite, Synthesio, SAP

Marketing Innovation Advisor

• Sep 2012 - Mar 2013

Customer Experience transformation both in store and take-away via a digital experience design and the launch of a new packaging (AutoCAD, ArchiCAD). Supervised by University Paris XI. Customer Experience transformation both in store and take-away via a digital experience design and the launch of a new packaging (AutoCAD, ArchiCAD). Supervised by University Paris XI.

Junior Financial Advisor & Broker

• Mar 2010 - Sep 2012

Insurance Broker and ISVAP dealer. Statistical inference. Investments and budget allocation optimization. Insurance risk models optimization via predictive analytics. Insurance Broker and ISVAP dealer. Statistical inference. Investments and budget allocation optimization. Insurance risk models optimization via predictive analytics.