Experience

MarksNelson

• United States
• Accounting
• 100 - 200 Employee

• Marketing Manager

  • Aug 2023 - Present

  I support the development of the MarksNelson marketing strategy and implementation of the annual marketing plan. I lead all things brand ensuring standards are consistently met and supported. Interface with and direct marketing vendors for campaigns and various marketing tactics. I conceptualize, plan and execute client relationship building events. Supervise marketing staff in support of the firms strategic industry growth initiatives. I support the development of the MarksNelson marketing strategy and implementation of the annual marketing plan. I lead all things brand ensuring standards are consistently met and supported. Interface with and direct marketing vendors for campaigns and various marketing tactics. I conceptualize, plan and execute client relationship building events. Supervise marketing staff in support of the firms strategic industry growth initiatives.



BrandForward Solutions, LLC

• Principal, BrandForward Solutions, LLC

  • Mar 2023 - Present

  We provide valuable services to Women Owned or Minority Owned businesses by helping them get WBE and MBE certifications. Additionally, we can assist with certifications in the States of Missouri, Kansas, and the City of Kansas City. We have the expertise and guidance in navigating the certification process so you don’t have to. We help businesses create their brand presence and achieve their goals with fractional pricing. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit. Show less



Academy Bank

• United States
• Banking
• 300 - 400 Employee

• Digital Marketing Manager II, VP

  • Apr 2021 - Mar 2023

  I drive the development and implementation of strategic digital marketing plans to support new customer acquisition, customer retention, and other corporate objectives. Lead overall social content programming strategy, including curation and distribution of podcasts, blogs for social networks. Develop campaign and brand strategies across digital channels for product and brand initiatives and partner with cross-functional teams on campaign development. Collaborate with marketing leads to understand the business goals, strategies, and product insights to inform the development of strategic plans and roadmap for digital channels. Manage day-to-day relationships with creative partners and the lead production of compelling and effective channel-first digital content. Identified the need for a podcast series for Armed Forces Bank. Managed the content, recording and reach for this podcast called Militarily Speaking. Manage vendors and evaluate money being spent on agencies - see if costs can be cut and where money can be better utilized. Leverage new marketing tools and technologies to support sophisticated marketing campaigns that drive results. Show less



MEDiAHEAD!

• United States
• Printing Services
• 1 - 100 Employee

• Director of Marketing and Accounting

  • May 2013 - Apr 2021

  I develop high-level marketing and brand strategies in line with the strategic vision of the company. Align the company brand internally with marketing objectives. I build strategic customer relationships by developing and executing acquisition and end-to-end customer lifecycle marketing programs. I directed all digital marketing activities for the company including, SEO,website, microsite, social media email campaigns and blogging. I cultivate marketing solutions to companies with cross-media tactics from large established brands to small startups. I nurture relationships with companies for innovative ways to leverage web-to-print applications. I consult with companies on state-of-the-art digital printing technologies enabling mass customization and list optimization for increased ROI. I handle the company's accounts receivable and accounts payable - reducing costs by looking for efficiencies. I identified the need for a CRM tool, implemented and trained sales staff on SalesForce.com then migrated to Hubspot and trained the staff on this tool. I launched new payroll and benefits program with a total solutions provider to save the company time and money. Show less



ColorMark

• United States
• Retail

• Vice President, Sales and Marketing

  • Aug 2011 - May 2013

  I built and enhanced the marketing and sales operation to significantly increase the company’s footprint, expanded market share and generated sustainable revenue and gross margins. I helped clients develop and execute lead generation and end-to-end customer lifecycle management programs. I nurtured relationships with companies for innovative ways to leverage email and web-to-print applications. I consulted with companies on state of the art digital printing technology enabling mass customization for increased ROI. I identified the need for a CRM tool, implemented and trained sales staff on SalesForce.com. Show less



Sales Consultant

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Sales Consultant

  • Jan 2011 - Aug 2011

  I consulted with various clients to help develop and execute successful marketing programs. I worked to build stronger brands, increased sales, and positive metrics through integrated marketing projects. I aided companies to become more strategic, targeted and efficient with their marketing budget. I consulted with various clients to help develop and execute successful marketing programs. I worked to build stronger brands, increased sales, and positive metrics through integrated marketing projects. I aided companies to become more strategic, targeted and efficient with their marketing budget.



CenturyLink

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Group Manager, Collateral and Marketing Communications

  • Jan 2005 - Jan 2011

  I supervised a staff of five and manage multiple agencies in the execution of fulfillment, direct mail, collateral, brand management and invoicing analytics. Identified, qualified, selected and negotiated final contract terms of agencies and vendors which decreased maintenance costs by 33% in 2008 and 50% overall from 2005. I developed and directed a web-based sales and service portal/proposal tool for business and public sector customers with over 3,000 users, 300 templates, and 600 collateral items. I cultivated the Integration of SalesForce.com, single sign-on, sales proposal and email delivery systems for sales efficiencies. I guided the operational processes for acquisition customers focusing on creative development and maintenance of CRM systems. I implemented efficiencies resulting in $330,000/year in savings. I interacted with senior management to provide estimates, budgeting, reporting, analysis and operational reviews. Show less


Sprint
• Non-profit Organizations
• Group Manager - Marketing Communications

  • Mar 1999 - Jan 2005