Experience

Environics Analytics

• Canada
• Advertising Services
• 200 - 300 Employee

• SVP and Practice Leader, Retail, Real Estate and Entertainment Sectors

  • Oct 2005 - Present

  Toronto Consult with wide range of clients in the retail, real estate and entertainment sectors to provide actionable research. Areas of expertise include customer segmentation and insights, market sizing and opportunity assessment, integrated with real estate strategy, e-commerce and merchandise optimization. Research used successfully for media optimization, and identification of most profitable consumers for cost-effective up-sell,cross-sell, and new customer acquisition. For real estate… Show more Consult with wide range of clients in the retail, real estate and entertainment sectors to provide actionable research. Areas of expertise include customer segmentation and insights, market sizing and opportunity assessment, integrated with real estate strategy, e-commerce and merchandise optimization. Research used successfully for media optimization, and identification of most profitable consumers for cost-effective up-sell,cross-sell, and new customer acquisition. For real estate applications, analytics and predictive modeling identify high opportunity markets and trade areas to expand omnichannel approach quickly and profitably. Regular speaker at conferences on best practices. Show less



Georgian College

• Canada
• Higher Education
• 700 & Above Employee

• Professor

  • 2002 - 2005

  Taught post-graduate courses for Research Analyst Program, with case studies from industry, covering research methods, analysis, project management and presentation skills.



Polk Marketing Services

• Senior Vice President

  • 1997 - 2000

  Led strategic planning for automotive sector to develop new research applications and worked with clients in financial, retail, and telecommunications sectors. Initiated all new product development for market research, GIS, data and statistical analysis, web development, and software for clients to build business in line with strategic goals,



Blackburn/Polk Marketing Services

• COO

  • 1995 - 1996

  Change agent to build and integrate automotive practice within company to provide full service solutions to OEMs. Full P&L responsibility for staff of 20 with $8 million budget. Developed first census to track automotive brand loyalty in Canada. Helped clients use the research findings to focus marketing campaigns to key customer segments.