Sr. Sales Director

• Aug 2021 - Present

Account Executive

• Aug 2018 - Aug 2021

• Drive new business revenue by finding and developing new leads, focusing on customer pain points and solutions• Generate recurring revenue by selling, managing, and developing client relationships• Meet or exceed targets for revenue and sales activity• Create & articulate compelling value propositions around The Search Monitor solutions• Manage pipeline and follow through with web-based presentations, proposals and contracts• Liaise with other teams and functions using exemplary communication skills Show less

Sales Development

• Dec 2017 - Aug 2018

Marketing Consultant

• May 2017 - Nov 2017

Self employed marketing consultant working with small to medium service companies and restaurants. Self employed marketing consultant working with small to medium service companies and restaurants.

F&B Marketing Manager, Special Events Manager

• May 2012 - May 2017

Developed and managed social, print and email marketing campaigns to increase member awareness and use of association food & beverage offerings. Created, implemented and managed special events specifically designed to improve the member experience at LOP while helping the F&B Dept. meet and exceed high revenue goals. Managed 2 bars with a focus on profits through exceptional customer service as well as Cost of Goods, inventory control and vendor negotiations. Provided expertise in FOH procedures, general operations management, staff development and training, Selected Achievements: • Created and implemented various marketing programs designed to increase member awareness of LOP F&B offerings utilizing email promotions, the association website and a comprehensive social media campaign using Yelp, Facebook, Twitter, Instagram and YouTube. • Exceeded 2016 revenue budget of 1.2 million by $212,000, largely due to the increased awareness of membership of F&B offerings. Already ahead of 2017 budget by $60k as of 1st quarter numbers. • Created and oversaw special events that broke special event revenue records with a Comedy Night, Wine Tasting by the Lake, Father’s Day Concert, Mother’s Day Brunch offering, and multiple ‘Music on the Lake’ concerts. Show less

Public Relations Manager

• 1998 - 2001

Responsible for developing, implementing and managing strategic and comprehensive public relations campaigns that increased market awareness of UpShot’s hosted solution and its benefits. Contributed to increased sales volumes and market share while helping solidify investments during mezzanine round of funding. Selected Achievements: • Established UpShot as leading Internet business and CRM innovator resulting in 32 articles, 5 analyst reviews, 4 awards, 8 high-profile speaker placements, and 6 product reviews. • Won Microsoft’s Industry Solution Award for Customer Relationship Management in 2 separate categories based on customer case studies I researched and wrote during my first 10 days of employment at UpShot. • Seized opportunity presented by “ILOVEYOU” Virus attack by identifying elements of UpShot’s service that provided customers with a means to carry on business in the heat of the crisis, as well as the ability to quickly recover lost data files when the crisis has passed. Created and distributed same day media advisory and customer advisory materials. Aggressively pitched story and customer reference information to technology and business press as well as local broadcast outlets. Story picked up by TIME, KNTV Channel 11, and KGO radio. • Identified and pitched human interest story with tie-in to local issue that landed UpShot on 1st page of San Jose Mercury’s Local section. • Developed and implemented UpShot’s Customer Publicity Program and supporting communications vehicles and materials to maximize program’s effectiveness. Show less

PR & Industry Consultant Relations Manager

• 1994 - 1998

Responsible for developing and executing communications programs that positively influenced industry awareness and market visibility for HP’s UNIX-based products and services for the enterprise. These included Web Servers, security solutions (hardware & software), networking solutions, multimedia, and Internet Imaging. Selected Achievements: • Managed multi-divisional launch of the HP Domain line of Internet servers, supported by bi-coastal tours, executive interviews, and a press conference (at Internet World) hosted by VP Rick Belluzzo—resulting in 2 feature/cover stories, 12 articles, 17 mentions, and 4 analyst write-ups. • Identified and evangelized the critical positioning and communications strategy for introducing HP’s Domain line of UNIX and NT-based Internet servers. • Launched HP’s Internet Imaging initiative with major media event and extensive executive management representation through massive media and consultant tour. Show less