Experience

Tippin's Gourmet Pies, LLC
• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee
• VP of Sales and Marketing

  • Mar 2022 - Present


Restaurant Growth Services, LLC

• United States
• Restaurants
• 1 - 100 Employee

• National Account Sales Manager

  • Jul 2016 - Sep 2021

  Worked directly with R&D, sourcing, QA, and production planning in determining new programs and retailers to support while strengthening company’s EBIT. Discovered leads, created PowerPoint presentations, and met with retailers to determine gaps in profile. Stayed abreast of competitor activity nationwide through retail store checks at minimum of once per month. • Developed unique items guiding R&D and QA teams. • Created presentations promoting company and distinctive programs. • Grew yearly sales in club accounts by 34% in first two years. • Created 6” product line and sold 360k cases (4.3 million units) in first 18 months. • Restructured holiday programs in club accounts and increased sales by $8.7 million after year three. • Reformulated four-SKU product line to fit specialty accounts, increased sales by 66% in first year. • Expanded distribution in specialty accounts to double number of stores carrying products. • Managed 45 SKUs for traditional retailers with seasonal packaging changes. • Designed branded item for placement in retail freezers from the ground up, including formula creation and packaging artwork gaining placement in highly sought-after freezer section. • Built PowerPoint presentation explaining history and capabilities of company for meetings with new accounts; shared and used by entire sales team. Show less



Daystar Desserts / Dianne's Fine Desserts

• VP of Retail Sales

  • Feb 2014 - Jul 2016

  Worked with research and development, production, sourcing, and company directors to create core, holiday, and seasonal products with pricing specific to the retailers. Offered comprehensive supervision and guidance for well-equipped sales team. Worked collaboratively with teams in securing sales among approximately 80 accounts. Monitored each account to assess progress and areas for potential strategic improvement. Created all product launch promotions and flyers in absence of marketing department. Performed research for food shows and created presentations for board of directors to determine which shows company should attend versus exhibit. Handled all paperwork, planning, and products needed for exhibits. Efficiently managed broker network across the nation. • Created and implemented marketing program for company’s dessert offerings. • Expanded retailers buying Daystar products, growing company by $10 million in first year. • Created and launched 18-SKU program with national retailer. • Built sales team by hiring two sales managers and promoting assistant from within company. • Created internal sample system that included designing space in plant for team members, formatting document for sales team to request samples, and teaching team how to pack products to ship through FedEx. Show less



Premier Sales Solutions

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales

  • Jul 2004 - Jan 2014

  Guided and directed operations for team of nationally reaching account executives and technicians. Simultaneously managed budget and monitored expenses to ensure adherence to company spending guidelines. Presented manufacturer-supported programs to SuperValu to help fuel sales and boost revenue levels. Managed store sets for all manufacturers to obtain best placement of items. • Efficaciously led kick-off meetings for multiple grocery chains to launch new product lines in engaging manner. • Created, with two companies, the national dessert program, launched in all regional areas. • Crafted and distributed fliers and presentations used at store level to help execute finalized programs. • Developed sales data spreadsheets to calculate program results and item selections. • Led company involvement in roadshows during holidays and wedding shows used to market new product lines. • Actively serviced independent distribution centers and tended to respective needs. Show less



Albertsons Companies

• Retail
• 700 & Above Employee

• Assistant Sales Manager

  • Jul 1994 - Jul 2004

  In my 10 years with Albertson's I worked every aspect of the Bakery Department, from frying donuts to writing ads in the corporate office. Responsible for all new store openings and remodels kept me up-to-date on merchandise planning and pricing needs. With successful ad planning and SKU selection I grew the average Bakery Department sales from $6,800 per week to $9,200. • Coordinated and implemented all rollout schedules for new programs in Northern California division. • Prepared seasonal pre-orders, planners, and schematics for store level, which included development of weekly promotional efforts, placement of products within each store, and creation of program for seasonal buying. • Analyzed scan data and warehouse distribution to determine patterns for product movement and assess need for improvements. • Fueled establishment and launch of new and remodeled stores in Northwest division. • Promoted five professionals into training and development programs geared for leadership-bound individuals. • Liaised effectively with e-commerce sector to help bakery internet section maintain enticing product offerings. • Developed contests and promotional efforts to bolster levels of excitement throughout division. • Created workflows and schedules that served to maximize sales while simultaneously minimizing amount of labor used. • Baked/Fried and decorated product offerings in various bakery departments within Seattle division. Show less