Experience

Société Jabra

• Lebanon
• Food and Beverage Services
• 1 - 100 Employee

• Managing Director

  • May 2018 - Present

  * Reporting to Chairman and Board members* Maintaining relationships with key stakeholders: management, staff, customers, and suppliers* Managing resources in line with company strategy and targets* Developing initiatives to decrease costs and increase revenues* Creating and reporting on business plans and their progress* Improving Customer service levels in an effort to reach excellence

• Director Of Sales And Business Development

  • Apr 2016 - Apr 2018

  • Managing a team of 3 foodservice and 4 retail sales executives in addition to two merchandisers and one promoter. • Managing a Turnover of 6 million USD in Sell In • Achieving an overall growth of 20% over the last 2 fiscal years / 10% over official budgets • Strengthened partnerships and relations with both channels through corporate and brand-related events• Developing a specific retailer’s targeted action plans to ensure revenue growth in all brands of the portfolio. • Traveling regularly to build strong relationships with brand principals and attending training and trade shows.• Ensure excellent visual merchandising and right model stock assortment implementation in all POS. • Identify and report any event and partnership opportunities. • Recommend, set up and follow incentives and target bonuses. • Coordinate with the marketing department to preserve brand image as well as retail excellence in the territories. • Organized and performed training sessions in order to enhance brand and products knowledge of sales team • Follow up on forecasts by customers, back-orders, and novelties and liaise with the Supply Chain Manager and Sales Administrators and identify turnover opportunities. Show less



Societe JABRA SAL

• Marketing Manager

  • Apr 2010 - Nov 2016

  Evaluating and optimizing marketing and pricing strategies. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, merchandisers, and customers. Developing and managing the marketing department's budget. Overseeing branding, advertising, and promotional campaigns. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Show less


Rotaract Club of Metn
• Lebanon
• Non-profit Organization Management
• Vice President

  • 2009 - 2012


Concordia Small Business Consulting Bureau

• Business Consulting and Services

• Consultant

  • May 2008 - Mar 2009

  Write business plans Conduct primary and secondary market research Prepare feasibility studies Write business plans Conduct primary and secondary market research Prepare feasibility studies


JMSB MBA case competition
• Executive Assistant

  • 2008 - 2009

Commerce Graduate Student Association
• VP Finance

  • 2008 - 2009


L'Oreal Canada

• Canada

• Marketing Trainee

  • May 2008 - Sep 2008

  • Submitted an in depth analysis of the competitive environment • Established 2009 sales strategy and marketing plan to accompany it • Designed a more competitive structure for the brand’s reward program • Submitted an in depth analysis of the competitive environment • Established 2009 sales strategy and marketing plan to accompany it • Designed a more competitive structure for the brand’s reward program



Societe MNJ

• France
• Architecture and Planning

• Brand Manager

  • Jan 2006 - Dec 2006

  • Established a proactive brand management plan to be implemented throughout a year• Increased brand awareness by 30% and improved turnover by 15%• Created and designed an informative brochure distributed to households and at supermarket cashiers• Adapted the international brand identity to the local market• Produced a live radio show accompanied by a sampling event

• Marketing Analyst

  • Jun 2005 - Dec 2005

  • Structured marketing intelligence to support managerial decisions• Improved purchasing process thereby reducing inventory waste by 20%• Solidified partnerships with 5 key Supermarket chains• Developed surveys to assess consumer awareness and preferences• Participated in multiple international exhibitions ( Anuga 2004-Koln, Germany; Sial 2005-Paris, France; Sial 2007-Montreal, Canada)


H&C Leo Burnett
• Intern

  • 2004 - 2004