Founder| Managing Director

• Jan 2022 - Present

Director of the First Lady's office

• Dec 2016 - Jan 2022

Advisor to the President of the Republic for Social Affairs & International Cooperation

• Mar 2020 - Jan 2021

Head of Events Department

• Dec 2016 - Mar 2020

Advisor on MENA Affairs

• Jan 2016 - Nov 2017

Consultant/PM/Lebanese Pavilion Director at Expo Milano 2015 (Ministry of Economy & Trade)

• Jan 2015 - Dec 2015

• Pitched, contracted, planned, executed and managed Italy’s and Lebanon’s Pre-, during- and post operations and budget of the Lebanese Presence at Expo Milano 2015• Won for the company its biggest corporate international account• Appointed by the Client (MoET) Director of the Lebanese Pavilion thanks to the successful pre-expo management, diplomacy and conflict resolution skills• Acted as spokesperson and focal point of the pavilion with all local and international partners• Created and managed all monthly exhibits, active content and events (incl. Lebanon’s National Day)• Produced all core, legal and administrative documents• Coordinated the design and implementation of the architecture and technology tools of the pavilion• Supervised the F&B, commercial activities, Travel Bookings, HR, suppliers, partners activity and logistics• Oversaw and created content for social media, website, branding & collateral, communication, PR & media, advertising and Sponsors tools• Huge success story despite time limitations, budget restrictions and bureaucracy Show less

Senior Project Manager/PR & Media Consultant

• Jan 2014 - Dec 2014

• Marketed, pitched, contracted, planned, executed and managed on-site operations and budget of 80% of the company's flagship events heading a team ranging from 10 to 50 pax for larger functions.• Was given rapidly numerously critical tasks to handle including pitching, contracting, planning and executing the first event of the season with a zero mistake outcome and a recommendation letter from the client• Was assigned the pitching, contracting, planning and managing of a strategic account (Balamand University) with two flagship events: Inauguration of the largest mosaic in Lebanon Ceremony presided by the Orthodox Patriarchs from all four corners of the world (5000 pax) and the Graduation of Class 2014 (8000 pax). Received an outstanding positive feedback from the Client• Interfered successfully twice to handle a crisis and assist in the execution of a high-risk event (24 hours prior to it) and won back a lost customer and closed the deal• Was assigned to pitch for all upcoming events after successful winning pitches and acclaimed presentation skills• Developed, handled and maintained the social media and online presence of the company• Acted as PR & Media consultant for specific events with a success rate of 90% of attendance and acclaimed visibility in different media outlets Show less

Corporate Projects Manager

• Apr 2013 - Dec 2013

• Introduced corporate governance principles to the family-owned business based on commitment, knowledge continuity and reliability & pride and installed effective SOPs to diminish complexity, informality and lack of discipline • Won the governmental tender for our supplier and managed successfully the largest account of the term of 1M USD from tendering to delivery and post-project evaluation corresponding in German and handling all different queries of the governmental client • Succeeded consequently in getting the exclusive representation for the Lebanese Market and set a mutual business development strategy for the MENA region • Demonstrated ability to convey complex messages in a clear and sophisticated manner to a variety of audiences governmental and corporate, Lebanese and German Show less

Consultant/Project Officer- PRIME MINISTER OFFICE

• Nov 2012 - Mar 2013

• Handled all the drafting and content creation of the Disaster Management Unit: o official correspondence, speeches, talking points of the Prime Minister, UNDP Resident Coordinator and other senior Government/UNDP staff o log frame structure o project and fundraising proposals of Phase I and II (2010-1015) based on the donor standards submitted as part of the resource mobilization strategy o Sasakawa award project & TAIEX (EU Grant) required documentation o PR and communication material (Concept notes, Press Releases, Website Content, Newsletters) • Acted as Spokesperson of the unit at various conferences and workshops, drafting related evaluation reports Show less

Consultant/Executive Director- FEDERATION OF THE CHAMBERS OF COMMERCE, INDUSTRY AND AGRICULTURE

• Aug 2012 - Oct 2012

• Appointed as development consultant and the De Facto Executive Director for the launching period • Acted as professional advisor to Founder on all aspects of the organization's mission and activities including developing a vision and comprehensive strategic plan and budget (based on pertinent environmental assessment & SWOT analysis) creating a competitive advantage for WHoL in the N.G.O. sector • Developed an operational plan which incorporates goals and objectives that work towards the strategic direction of the organization • Drafted and translated all core documents, presentations, fundraising proposals and partners’ MoUs • Oversaw the efficient and effective day-to-day operation of the organization • Handled human resources planning and management including weekly briefings and training • Planned, implemented, executed and evaluated launching events • Administered the funds of the organization according to the approved budget and monitored the monthly cash flow of the organization • Established excellent working relationships with community groups, board members, politicians, and stakeholders to help achieve the goals of the organization • Managed the social media and portal of the non-profit in addition to the advertising & branding portfolio Show less

Business Development Consultant

• Mar 2012 - Jul 2012

• Proactively solicited new and existing accounts to exceed revenue goals and engage in regular offsite sales calls • Sketched a sustainable business development strategy for the newly created department increasing interdepartmental communication and providing quality service to clients • Established best practices for operations • Handled the advertising and marketing portfolio and managed to successfully end several pending conflicts • Developed, handled and maintained the social media and online presence of the company • Creatively planned, monitored, managed and operated the two flagship events of the Department (600 and 1000 pax) which were used for advertising and marketing purposes as the company’s success stories Show less

Project Manager/Spokesperson- LEBANESE EMIGRATION RESEARCH CENTER (LERC)

• Jun 2010 - Feb 2012

• Administered Field Surveys Administered regarding the socio-economic situation of Iraqi refugees (IOM) and the socio-economic and political situation of the Kurds in Lebanon after their naturalization in 1994 • Spokesperson on various panels and workshops: Electoral law Reform (Ministry of Interior and Municipalities), Evaluation and assessment of the Supervisory Commission on the Electoral Campaign (EU Funded), National Human Rights Action Plan & Human Rights Day (UNDP/Lebanese Parliament), Universal Periodic Review of the UN Human Rights Council (Arab NGO Network for Development), Proportional Representation System in the Draft Law of the 2013 Parliamentary Elections (UNDP) • Appointed Member of the Research Team for: o a study requested by the European Parliament entitled: “Effect of Migration Policies on Human Rights in the European Neighborhood” o “Out- of Country voting draft” project to be presented to the Ministry of Interior and Municipalities o “Rights of Palestinians & Non-Palestinian Refugees” working group at the Lebanese Parliament o a paper requested by the ILO entitled: “Towards Effective Temporary Labor Migration Schemes” • Appointed Project Manager at the Lebanese Emigration Research Center (LERC) for a comparative study on "Out-of-country" voting in the MENA region including Cyprus and Turkey with the World Justice Project(based in Washington) • Appointed Project Manager of the Review Process of the final draft of two International Organization for Migration (IOM) studies entitled “Iraqi Refugees Migration Intentions” and “Iraqi Refugees Transit Migration” Show less

Event Coordinator- MINISTRY OF FOREIGN AFFAIRS AND EMIGRANTS (MOFAE)

• Jul 2011 - Dec 2011

• Assigned as UNDP focal point responsible for assisting the Ministry of Foreign Affairs and Emigrants (MoFAE) in the planning, monitoring, management and operation of the Opening Ceremony of the Second Meeting of States Parties (2MSP) to the Convention on Cluster Munitions which was the Ministry’s flagship major event due to the high-level panel of invitees (1500 VIP guests) and International Exposure • Responsible of all related items: Protocol, Venue securing, Landscaping, Guest List, Invitations & RSVP, Procurement, Media strategy, PR, Advertising and Promotional Material, Creative Content, SWOT analysis, Logistics and Coordination, Transportation, Copy-writing • Held the de facto position of Office manager/Personal Assistant to the Head of the 2MSP Organizing Committee (Ambassador) and to the Head of the Opening Ceremony Organizing team (Consul) • Arranged and coordinated all aspects of the 2MSP Organizing Committee meetings headed by the Minister of Foreign Affairs and Emigrants • Managed a team composed of 15 Ministry interns and UN volunteers • Planned, monitored, managed and operated the official VIP lunch of the United Nations Special Coordinator for Lebanon and made logistical arrangements for requested private meetings/bi-laterals Show less