Experience

Ambienta

• Italy
• Investment Management
• 1 - 100 Employee

• Content Strategist and Storyteller

  • Oct 2020 - Present



John Cabot University

• Italy
• Higher Education
• 200 - 300 Employee

• Director - Italian Admissions, Professor of Business Communication and Public Relations

  • Jun 2017 - Present

  I have consistently achieved high growth rates in a crowded, highly competitive market and enhanced the University's reputation and visibility, increasing its unaided awareness score from 15% to 60%. •Formulate overall strategy: performed customer feedback analysis, competitive benchmarking and scholarship definition, which drives 82% of candidate admissions (making the University more accessible to diverse and lower income students); identified early applicant funnel, which generated 20% of all applications•Create and execute communication and marketing strategy (online and offline) to enhance the University’s reputation and visibility at the national level; oversee all communication tools as well as written and visual content, including: storytelling, blogs, social media, press releases, events, website, publications, while consistently staying within budget•Manage media relations, identifying news angles that enhanced the University's visibility•Created and manage a new nation-wide funnel of 1,500 Italian prospective students (Alternanza Scuola Lavoro), 7% of which became admitted students; established successful summer program •Liaise with senior private and government education stakeholders, reaching 85% success rate in promoting new projects•Manage a team of six and coordinate with multiple internal departmentsAcademically, I teach: persuasion, storytelling, reputation, corporate social responsibility, media relations, crisis management, public speaking to students from 70 countries, consistently reaching 4.7/5 approval ratings by students.



John Cabot University

• Italy
• Higher Education
• 200 - 300 Employee

• Associate Director - Italian Admissions, Professor of Business Communication & Public Relations

  • Jan 2005 - 2017

  I established the University's first Italian Admissions Office and created a funnel which rapidly generated 30%+ of full time students. Created and trained a team of six. Academically, I taught Communication and Public Relations.•Subjects taught: persuasion, storytelling, reputation, corporate social responsibility, media relations, crisis management, public speaking to students from 70 countries•Enriched academic experience by providing hands-on projects and continuous interaction with top level international Communication/PR professionals•Consistently reached 4.7/5 approval rating by students



Italian non-profit think tank Centro di Orientamento Politico

• Media and Strategy Consultant

  • Jan 2001 - Jan 2008

  I played a strategic role in organizing conferences with world-class leaders and promoting them on national and international media. Speakers included Cardinal Ratzinger, later Pope Benedict VI.•Designed and organized 15 conferences with top-level international political, cultural, economic leaders •Created media office and performed media relations at national and international level: press releases, interviews, media events on press, TV and radio I played a strategic role in organizing conferences with world-class leaders and promoting them on national and international media. Speakers included Cardinal Ratzinger, later Pope Benedict VI.•Designed and organized 15 conferences with top-level international political, cultural, economic leaders •Created media office and performed media relations at national and international level: press releases, interviews, media events on press, TV and radio



Eni

• Italy
• Oil and Gas
• 700 & Above Employee

• Head of Foreign Media, Speechwriter to the CEO, Head of Publications

  • Sep 1991 - 2000

  I created the Foreign Media Office, defined the foreign media strategy aimed at optimizing Eni’s image and establishing its reputation as the 8th largest privately quoted oil & gas producer. Previously, I was the Speechwriter for the CEO and helped create ENI's global corporate communications strategy and co-managed the communications/PR/advertising effort during the company's privatisation. I was also responsible for all Eni Group publications and communication products.•Determined visibility programs for Eni’s top management throughout Europe, the U.S., Africa and the Middle East: identified opportunities through interviews, press conferences, media and non-media events •Developed narrative of ENI’s corporate social responsibility and reputation among foreign media•Managed crises from media/communications perspective with international private and government stakeholders•Created and managed a media team that interacted with offices from 70 countries•Served as speechwriter to the CEO, in English and Italian•Helped define corporate global communication and PR strategy•Co-managed entire communication effort for ENI’s privatisation campaign: TV and radio advertising, publications, direct mail, internal communication, etc.•Designed communication products strategy (visual, written content & layout) in English and Italian for all of ENI Group companies: annual reports, publications, brochures, newsletters, videos, etc.•Managed all internal senior stakeholder relations re: communications initiatives



Monitor Company

• Strategy Consultant

  • Jan 1988 - 1991

  I worked as a strategy consultant for corporate clients and governments in Milan, Bilbao, Barcelona and Paris. •Designed, performed and presented industry, cost-cutting, acquisition and competitor analyses to top management of U.S. and European multinationals and to governments in the following industries: tourism, food, engineering, plastics and packaging•Recruiting Director for Milan Office; Company-wide training manager on competitor analysis I worked as a strategy consultant for corporate clients and governments in Milan, Bilbao, Barcelona and Paris. •Designed, performed and presented industry, cost-cutting, acquisition and competitor analyses to top management of U.S. and European multinationals and to governments in the following industries: tourism, food, engineering, plastics and packaging•Recruiting Director for Milan Office; Company-wide training manager on competitor analysis