Michele Crowley
Senior Vice President Marketing at H&C Animal Health- Claim this Profile
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Bio
Craig Elston
I have always admired Michele's business tenacity, curiosity and questioning mind, and her bias for action. - If you want a different perspective on a problem, call Michele. - If you want to navigate complexity in a business, you must have Michele on your team. - If you want to enable action in your team, you want Michele at the helm.
Sara Manke
Michele has an incredible talent for finding the path through the fog. She's a decisive leader with the ability to organize a team efficiently and effectively against complex and ambiguous opportunities.
Craig Elston
I have always admired Michele's business tenacity, curiosity and questioning mind, and her bias for action. - If you want a different perspective on a problem, call Michele. - If you want to navigate complexity in a business, you must have Michele on your team. - If you want to enable action in your team, you want Michele at the helm.
Sara Manke
Michele has an incredible talent for finding the path through the fog. She's a decisive leader with the ability to organize a team efficiently and effectively against complex and ambiguous opportunities.
Craig Elston
I have always admired Michele's business tenacity, curiosity and questioning mind, and her bias for action. - If you want a different perspective on a problem, call Michele. - If you want to navigate complexity in a business, you must have Michele on your team. - If you want to enable action in your team, you want Michele at the helm.
Sara Manke
Michele has an incredible talent for finding the path through the fog. She's a decisive leader with the ability to organize a team efficiently and effectively against complex and ambiguous opportunities.
Craig Elston
I have always admired Michele's business tenacity, curiosity and questioning mind, and her bias for action. - If you want a different perspective on a problem, call Michele. - If you want to navigate complexity in a business, you must have Michele on your team. - If you want to enable action in your team, you want Michele at the helm.
Sara Manke
Michele has an incredible talent for finding the path through the fog. She's a decisive leader with the ability to organize a team efficiently and effectively against complex and ambiguous opportunities.
Experience
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H&C Animal Health
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President Marketing
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Feb 2021 - Present
H&C Animal Health brings the most innovative and highly effective products from veterinary to retail. We deliver products that enhance the lives of both pets and their owners through pet wellness solutions backed by IP, innovation, and clinical evidence. H&C Animal Health brings the most innovative and highly effective products from veterinary to retail. We deliver products that enhance the lives of both pets and their owners through pet wellness solutions backed by IP, innovation, and clinical evidence.
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BBDO Minneapolis
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United States
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Advertising Services
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1 - 100 Employee
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SVP Consumer Promotions
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Oct 2020 - Aug 2021
Consulting with agency clients on marketing transformation, media/budget optimization, integrated marketing programs, and organizational optimization. Consulting with agency clients on marketing transformation, media/budget optimization, integrated marketing programs, and organizational optimization.
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The Integer Group
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United States
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Advertising Services
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400 - 500 Employee
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Senior Vice President, Business Leadership
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May 2017 - Oct 2020
Department and client lead responsible for agency growth and establishing strategic vision. Transformed department from delivering projects to solving problems; moving from account management to business consulting. Lead team restructure across five US offices with top-to-bottom process optimization and new training program.
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Vice President of Account Management
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Jun 2009 - May 2017
Account leader for Integer's P&G business (Gillette, Pampers, Duracell, Venus, and Clairol), as well as customer teams including Kroger, Dollar General, Ulta, Rite Aid, and Safeway.
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Account Director
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Jun 2004 - Jun 2009
As Account Director I helped to grow our P&G business from the Home Care portfolio of brands (Swiffer, Cascade, Dawn, Febreze, Mr. Clean), to include wins of P&Gs coffee (Folgers, Dunkin' Donuts) and pet care businesses (Iams, Eukanuba).
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Account Executive
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Jun 2003 - May 2004
Responsible for facilitating Coors Light on- and off-premise promotional programs.
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Director of Client Services
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2001 - 2003
Account lead for lifestyle brands including Izze Beverages, GoLite, The North Face, Cannondale, Thule Car Racks, and Chipotle. Account lead for lifestyle brands including Izze Beverages, GoLite, The North Face, Cannondale, Thule Car Racks, and Chipotle.
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DataPlay
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Entertainment Providers
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Marketing Director
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1999 - 2001
Led marketing communications for a consumer-based micro-optical storage company. Led marketing communications for a consumer-based micro-optical storage company.
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SyVox Corporation
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United States
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Information Technology & Services
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Brand Manager
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1997 - 1999
Brand management for speech recognition company responsible for communication and partnership efforts. Brand management for speech recognition company responsible for communication and partnership efforts.
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Spiegel
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United States
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Retail
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1 - 100 Employee
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Copywriter
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1995 - 1997
Copywriter for Spiegel catalogs. Copywriter for Spiegel catalogs.
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Education
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1991 - 1994
Michigan State University
Bachelor of Arts - BA, English Language and Literature/Letters
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