Experience

ergo research

• Italy
• Market Research
• 1 - 100 Employee

• Partner

  • Jun 2013 - Present

  In charge of new business development, conceived and manages several ongoing projects such as "DigitalTRENDS", "TivùsatMONITOR", "Satellite Monitor Italy", "Sala e Salotto", "MOVIEclinic", "CinExpert Italy" and many ad hoc integrated studies in media, communication, ICT, sport and events. Is now supporting Ergo's parnters in managing quantitative and qualitative surveys in automotive. In charge of new business development, conceived and manages several ongoing projects such as "DigitalTRENDS", "TivùsatMONITOR", "Satellite Monitor Italy", "Sala e Salotto", "MOVIEclinic", "CinExpert Italy" and many ad hoc integrated studies in media, communication, ICT, sport and events. Is now supporting Ergo's parnters in managing quantitative and qualitative surveys in automotive.



RCS Academy

• Italy
• Professional Training and Coaching
• 1 - 100 Employee

• Guest Lecturer

  • Dec 2022 - Present

  Seminari sul ruolo delle ricerche di mercato nel settore audiovisivo Seminari sul ruolo delle ricerche di mercato nel settore audiovisivo


Anica Academy
• Italy
• Movies, Videos, and Sound
• 1 - 100 Employee
• Guest Lecturer

  • Nov 2021 - Present

Università Cattolica del Sacro Cuore
• Higher Education
• 700 & Above Employee
• Guest Lecturer

  • Jan 2019 - Present

24 Ore Business School ed Eventi
• Guest Lecturer

  • Mar 2018 - Present


E-res srl

• Chairman and Partner

  • Sep 2001 - Sep 2013

  In charge of new business development and business innovation, enhanced E-res' range of fieldwork with new techniques and approaches (CATI, F2F, CAWI, Mixed Mode). Coordinator of the Digital Monitor research since 2010, a national multi client study run for broadcasters, media buyers, large users, planners and digital entertainment and IT centres. Supervises and manages data processing and data mining within research projects. In charge of new business development and business innovation, enhanced E-res' range of fieldwork with new techniques and approaches (CATI, F2F, CAWI, Mixed Mode). Coordinator of the Digital Monitor research since 2010, a national multi client study run for broadcasters, media buyers, large users, planners and digital entertainment and IT centres. Supervises and manages data processing and data mining within research projects.



Makno & Consulting

• Germany
• Business Consulting and Services

• Research Director

  • May 1995 - Dec 2009

  Managed some of the main research projects in the field of media and communication including ‘Monitor TV Digitale’ which mapped ownership and usage of media and entertainment platforms and other multi client research on the reputation and positioning of advertising and media agencies in Italy (repeated yearly for over 10 years). Managed many quali and quant projects of the effectiveness of advertising campaigns and surveys for in depth knowledge of specific targets such as youth, women, couples with small children etc. Show less