Visual Merchandiser Manager

• Apr 2023 - Present

Visual Merchandiser

• Mar 2015 - Present

Creative and fast paced. Collaborating with famous fashion brands and not only. Responsible for the assembly of the decoration and styling of the windows as well as the effective display of the product according to the aesthetic and commercial criteria of the company. Monitoring and management of changes in the design and structure of the store. Trainer and support for the team of visual specialists in visual techniques. A high level of creativity and strong aesthetic taste. Creative and fast paced. Collaborating with famous fashion brands and not only. Responsible for the assembly of the decoration and styling of the windows as well as the effective display of the product according to the aesthetic and commercial criteria of the company. Monitoring and management of changes in the design and structure of the store. Trainer and support for the team of visual specialists in visual techniques. A high level of creativity and strong aesthetic taste.

Visual Merchandiser

• Sep 2022 - Mar 2023

Visual Merchandising Team Lead

• Sep 2021 - May 2022

Monitor the points of sale to develop and implement merchandiser and brand image strategies. Ensure product visibility and contribute to brand positioning, in order to generate customer interest. Styles for mannequins and models. Support in activations and marketing events. Reporting of incidents and new contributions to improve the image of the brand in the points of sale. Training of VM standards for store staff. Monitor the points of sale to develop and implement merchandiser and brand image strategies. Ensure product visibility and contribute to brand positioning, in order to generate customer interest. Styles for mannequins and models. Support in activations and marketing events. Reporting of incidents and new contributions to improve the image of the brand in the points of sale. Training of VM standards for store staff.

Visual Merchandiser Manager

• Dec 2019 - Mar 2020

Creating, developing and implementing all visual merchandising programs. Designs in-store visual displays in support of the organization's sales objectives and create a visual merchandising strategy. Creating, developing and implementing all visual merchandising programs. Designs in-store visual displays in support of the organization's sales objectives and create a visual merchandising strategy.

Visul Merchandising Coordinator

• Sep 2015 - Sep 2019

Sales promoter with more than four years of experience in the commerce sector and successful transaction history. Business skills and good reputation in upselling powers. Ability to develop own techniques to expand business. Excellent dealings with clients and the general public, friendly and reliable. Excellent communication skills, people skills and persuasive skills. Sales promoter with more than four years of experience in the commerce sector and successful transaction history. Business skills and good reputation in upselling powers. Ability to develop own techniques to expand business. Excellent dealings with clients and the general public, friendly and reliable. Excellent communication skills, people skills and persuasive skills.

Visual Merchandiser in store

• Feb 2015 - Jun 2015

Able to ensure in store consistency of the Group Visual image by setting up garments displays and installation (windows, counters in shop, signage), according to the corporate guidelines, tools and visual strategy while keeping a pro active approach to cope whit possible difficulties in terms of technical and/or physical constraints, always in close coordination and under the supervision of the store manager/head of visual. Able to follow up on a daily basis the needed update of the store display while maintaining a fluid briefing/debriefing with the store manager in order to correctly assess results and expectations. Able to maintain needed in store display, adjusting and taking the necessary steps in order to solve, in a positive manner, daily shop situations following at the same time the basic mandatory guidelines in terms of visual identity of the brand. Show less

Visual Merchandiser and Assistant Store Manager

• Apr 2011 - Mar 2015

Visual Merchandiser and Assistant Store manager Main objective of guaranteeing the general image of the boutique, designing and implementing merchandising strategies for each season, thus contributing to the positioning of the brand in the list of luxury brands. Implementation of visual merchandising and product positioning strategies to increase sales and design, implementation and coordination of new environments that serve as inspiration and ideas to all who visit the store. Responsible for the assembly of the decoration and styling of the windows as well as the effective display of the product according to the aesthetic and commercial criteria of the company. Support the sales team to obtain and ensure that the correct presentation of the layout is consistently maintained. Responsible for the analysis of sales for the detection of exhibition needs; national reporting, merchandise management and stock optimization at the point of sale, adjustment of the assortments based on the category and type of point of sale / customer. Tracking and managing changes to the layout and structure of the store. Trainer and support for the team of visual specialists in visual techniques. Show less

Visual Merchandising Intern

• Apr 2011 - Feb 2015

Carry out the fit-out of shop windows and display inside the store, implementing the guidelines defined by the VM Function, in compliance with the Brand image, the high quality standards of the Brand and product image and with the purpose of increasing sales. Carry out the fit-out of shop windows and display inside the store, implementing the guidelines defined by the VM Function, in compliance with the Brand image, the high quality standards of the Brand and product image and with the purpose of increasing sales.

Visual Merchandiser in store

• Aug 2010 - Mar 2011

• Develop VM strategies across all channels (Digital, Retail, Wholesale) • Create VM guidelines in balance with commercial and creative needs. • Cascade creative campaigns brief into window installation in collaboration with the creative team. • Drive improvement in our VM standards and innovating our merchandising strategy across all stores, working cross functionally across the business. • Develop and produce all store layout for icebreaker Retail, wholesale and digital stores. • Inform & Communicate VM guidelines to all retailer stakeholders for best-in-class product showcase. • Manage showroom set up seasonally and provide Guidelines globally. • Collaborate with Merchandising in the pre-season process to innovate and evolve the seasonal assortment and develop retail strategies. • Work closely with Retail & Property teams to ensure that Visual Merchandising standards, guidelines and directives are fulfilling the needs of the business. • Collaborate in product shooting with Global Wholesale & Retail marketing manager to merchandise the collection & recruit models. • Manage Vm budget to maximize ROI, measure KPIs and achieve financial plan. Track and monitor budget monthly to ensure compliance with company approved numbers. Show less

Visual Merchandiser in store

• Nov 2008 - Jan 2010