Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Executive Director, DTC & eCommerce Product Strategy

  • Aug 2021 - Present

  The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.



Memorial Sloan Kettering Cancer Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Director, Digital Marketing Solutions

  • Sep 2018 - Aug 2021

  Led digital marketing and transformation initiatives leveraging CRM technology to promote personalized patient experiences, drive operational efficiencies and support the expansion of clinical programs Led digital marketing and transformation initiatives leveraging CRM technology to promote personalized patient experiences, drive operational efficiencies and support the expansion of clinical programs



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Program Lead, Customer Data Strategy & CRM

  • Jan 2016 - Sep 2018

  Led enterprise-wide CRM transformation towards data-driven marketing across a portfolio of 35 consumer and professional brands through the activation of centralized consumer platform Led enterprise-wide CRM transformation towards data-driven marketing across a portfolio of 35 consumer and professional brands through the activation of centralized consumer platform



Coach

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Director, Digital Marketing

  • Jan 2010 - Jan 2015

  Responsible for strategic planning, execution and analysis of all omni-channel consumer marketing efforts using digital and traditional channels to maximize profitability, drive consumer loyalty and optimize promotional strategies Responsible for strategic planning, execution and analysis of all omni-channel consumer marketing efforts using digital and traditional channels to maximize profitability, drive consumer loyalty and optimize promotional strategies



MAC Cosmetics

• United States
• 300 - 400 Employee

• Executive Director, Global Consumer Marketing

  • Jan 2006 - Jan 2010

  Defined, launched and led execution of CRM strategies to achieve topline growth in store and online; responsible for driving global consumer marketing strategies that successfully shifted brand focus to customer-centric thinking Defined, launched and led execution of CRM strategies to achieve topline growth in store and online; responsible for driving global consumer marketing strategies that successfully shifted brand focus to customer-centric thinking



Bloomingdale's

• United States
• Retail
• 700 & Above Employee

• Director, Marketing

  • Jun 1997 - Jan 2006

  Progressive scope and responsibilities in the strategic creation of 360° marketing programs including data management, program operations, and performance analytics. * Director, Creative Services (10/04-01/06) * Director, Database & Direct Marketing (2/02- 10/04) * Manager, Marketing Strategy & Analytics (6/97- 2/02) Progressive scope and responsibilities in the strategic creation of 360° marketing programs including data management, program operations, and performance analytics. * Director, Creative Services (10/04-01/06) * Director, Database & Direct Marketing (2/02- 10/04) * Manager, Marketing Strategy & Analytics (6/97- 2/02)



The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Assistant Project Director

  • May 1995 - May 1997