Product Leader

• Sep 2022 - Present

Digital Strategist

• Apr 2019 - Aug 2022

Development and management of digital marketing strategies for perfortuna.it and Securho brands. Maintaining the brand's social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Collaboration with agencies and other vendor partners Planning and managing of marketing and learning events Development and management of digital marketing strategies for perfortuna.it and Securho brands. Maintaining the brand's social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Collaboration with agencies and other vendor partners Planning and managing of marketing and learning events

Chief Marketing Officer

• Apr 2019 - Aug 2022

Management of all marketing and communication activities (B2B & B2C) of all the Group's companies: PSF Investigazioni, Vigilanza La Torre, Pegaso Servizi Fiduciari. Collaboration with agencies and other vendor partners. Planning and managing of marketing and learning events. Management of all marketing and communication activities (B2B & B2C) of all the Group's companies: PSF Investigazioni, Vigilanza La Torre, Pegaso Servizi Fiduciari. Collaboration with agencies and other vendor partners. Planning and managing of marketing and learning events.

Digital Marketing & Communication Consultant

• Oct 2016 - Aug 2022

Planning, development and management of digital marketing strategies for client brands (food, travel, fashion, not-for-profit sector, health, blockchain). Measuring and reporting on the performance of all digital marketing campaigns Planning, development and management of digital marketing strategies for client brands (food, travel, fashion, not-for-profit sector, health, blockchain). Measuring and reporting on the performance of all digital marketing campaigns

Senior Account Manager

• Jan 2017 - Sep 2019

Strategic planning & execution of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for the promotion of the School Maintaining ISE's social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Collaboration with agencies and other vendor partners Responsibility for the administrative functions of the school Planning and managing of medical education events Identification of opportunity and sponsorships Development, management and control of events budget Show less

Digital Marketing eCoach

• Oct 2016 - Dec 2016

Senior eCoach for "W. o. W. - Women On The Web" project, promoted by Female Entrepreneurship Committee - Florence Chamber of Commerce. 3-month Distance Community Learning Project to Support the Digital Transformation of Female Enterprises https://professionisti.smartskillscenter.com/course/index.php?categoryid=18 Senior eCoach for "W. o. W. - Women On The Web" project, promoted by Female Entrepreneurship Committee - Florence Chamber of Commerce. 3-month Distance Community Learning Project to Support the Digital Transformation of Female Enterprises https://professionisti.smartskillscenter.com/course/index.php?categoryid=18

eLearning Specialist & Social Media Specialist

• Sep 2015 - Oct 2016

Project management, meeting and liaising with clients, e-marketing campaigns, social media strategy, e-learning and instructional design for continuous professional development Project management, meeting and liaising with clients, e-marketing campaigns, social media strategy, e-learning and instructional design for continuous professional development

Account Executive & eLearning Specialist

• Oct 2009 - Sep 2015

Strategic planning of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for the promotion of Pharmaceutical & Healthcare companies. Measuring and reporting on the performance of all digital marketing campaigns. e-learning and instructional design for continuous medical education (CME). Strategic planning of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for the promotion of Pharmaceutical & Healthcare companies. Measuring and reporting on the performance of all digital marketing campaigns. e-learning and instructional design for continuous medical education (CME).

Junior Marketing Manager

• Sep 2008 - Sep 2009

Development and execution of marketing campaigns for e-learning solutions and tools (IWT -Intellingent Web Teacher). Design and development of e-learning contents. Customer support & CRM. Development and execution of marketing campaigns for e-learning solutions and tools (IWT -Intellingent Web Teacher). Design and development of e-learning contents. Customer support & CRM.

Graduate Research Fellow

• Sep 2008 - Sep 2009

Development of research objectives, projects and proposals. Implementation of researches in e-learning field, in accordance with University strategy, policy and procedures and funder requirements. Development of research objectives, projects and proposals. Implementation of researches in e-learning field, in accordance with University strategy, policy and procedures and funder requirements.