Experience

PublicisLive

• Switzerland
• Events Services
• 1 - 100 Employee

• HEAD of OPERATIONS - Events & Cross Channel

  • Mar 2022 - Present

  Head of Operations - Events & Cross Channel * Integrated Marketing Communication Strategy Head of Operations - Events & Cross Channel * Integrated Marketing Communication Strategy



free lance

• PARTNER Global Brand Integrated Marketing Communication - Omnichannel

  • 2008 - Feb 2022

  Director :Definition of Global Brand Integrated MKT Communication STRATEGIC PLATFORM, with Cross Channel - 360° ACTIONS PLAN ; Recommandation and IMPLEMENTATION of ADV, PR, DIGITAL, SOCIAL, RETAIL – eTAIL & WS, CRM, CSR strategies (ON / OFF Line) ; ALIGN all communication activities to the Global Brand image, monitoring performance actions to OPTIMIZE and MAXIMISE EFFICIENCY ; Development of CONCEPTS and LAUNCHING Strategies for new Products, new Axes, new Brands, new eCommerce Platforms ; Market research, segmentation, insights, PREDICTIVE MARKETING recommandationsBrands :CARTIER – VAN CLEEF & A. – AUDEMARS PIGUET – YSL BEAUTÉ – DIOR BEAUTÉ – GIVENCHY BEAUTÉ – GUERLAIN – SISLEY PARIS – BIOTHERM – DIM – MAKE UP FOR EVER – YVES ROCHER – DECLÉOR – OLAY – BOTTEGA VENETA – PARIS CITY VISION – CHAMPAGNES LAURENT-PERRIER – REMY MARTIN – MARTELL – BELVEDERE VODKA – KERING



PROFIRST

• Belgium
• Events Services
• 1 - 100 Employee

• Strategy & New Business Director - EVENTS - International

  • 2005 - 2007

  Brands : GIORGIO ARMANI BEAUTY (Interim Communication Director at L’Oréal) – SEPHORA – SAFILO EYEWEAR – MERCEDES – WALLPAPER* MAG Brands : GIORGIO ARMANI BEAUTY (Interim Communication Director at L’Oréal) – SEPHORA – SAFILO EYEWEAR – MERCEDES – WALLPAPER* MAG



Publicis Conseil

• France
• Advertising Services
• 500 - 600 Employee

• Global Brand Director - INTEGRATED MKT COMMUNICATION 360° - Worldwide

  • 2003 - 2005

  Brand : Salvatore FERRAGAMO

• Executive Strategic Planner - INTEGRATED MARKETING COMM 360° - International

  • 2000 - 2005

  Brands : LANCÔME – CLUB MED’ – SALVATORE FERRAGAMO WW – KÉRASTASE – HELENA RUBINSTEIN – BIOTHERM – ARC INTERNATIONAL – FACONNABLE – CHAMPAGNES TAITTINGER – HEINEKEN – RENAULT



DDB Paris

• Advertising Services
• 300 - 400 Employee

• Corporate Strategic Planner - CORPORATE & PR

  • Jan 2000 - Dec 2000

  Clients : French Government MINISTRIES of AGRICULTURE, WELFARE, FINANCE - EBAY Clients : French Government MINISTRIES of AGRICULTURE, WELFARE, FINANCE - EBAY



Euro RSCG Beker-México

• Advertising Services
• 1 - 100 Employee

• Strategic Planner - PUBLICITÉ et MARKETING

  • 1995 - 2000

  Brands : OENOBIOL – KJS CÔTE D’OR – LASCAD JACQUES DESSANGE, NARTA, MIXA, MENNEN – PANZANI – TOTAL – CREDIT LYONAIS – DIESEL Brands : OENOBIOL – KJS CÔTE D’OR – LASCAD JACQUES DESSANGE, NARTA, MIXA, MENNEN – PANZANI – TOTAL – CREDIT LYONAIS – DIESEL