Experience

FitBank 450

• Brazil
• Financial Services
• 400 - 500 Employee

• Partner & Customer Success Director

  • Oct 2022 - Present

  In charge of Customer Success and Customer Experience teams.

• Partner & Business of Experience Director

  • Mar 2022 - Oct 2022

  In charge of Business Development, Customer Success, Customer Experience and Data Analytics teams.

• Partner & Head of Business Development

  • Mar 2021 - Feb 2022

  Responsible for Customer Success and Business Development agenda:- Strategic and critical negotiation with Leads and Customers- Implementation of business intelligence culture among Customer oriented Teams- Standardization and implementation of CDP (Customer Data Profile)- Process construction and revision regarding direct and indirect Teams- Mantained a 2 digit growth rate regarding financial volume and account opening

• Partner & COO

  • Oct 2018 - Feb 2021

  Responsible for Operations strategy and routines:- Implementation process management: Technical support and account activation- In charge of customer operations: Account activation and scale- Leading Customer Success team - Achievement of 1st billion in transaction volume

• Partner & CMO

  • Dec 2017 - Sep 2018

  Responsible for Sales, Marketing and Implementation strategy and routines:- Implementation process design: Technical support and account activation- Sales process management: Inbound & outbound- In charge of marketing and communications- Responsible for activating and scaling the first accounts- Achieved partner level after proven results

• Head of Sales and Marketing

  • Sep 2016 - Nov 2017

  In charge of Sales & Marketing strategy and routines:- Sales process design: Inbound & outbound- Marketing and communications: Brand positioning and sales pitch- Responsible for the first sale of the company



SegScope

• Brazil
• Insurance
• 1 - 100 Employee

• Board Member

  • Oct 2021 - Sep 2022



Agilly - Receba Fácil

• Financial Services

• Head of Marketing & Compliance

  • Sep 2016 - Jun 2017

  Responsible for Digital Marketing Strategy and Routines: - Inbound, Social, ASO, SEO/SEM, CRO - Marketing and communications of business Reponsible for Compliance Strategy and Routines: - Ensure quality of portfolio and reduce risk of operations of the wallet - Definition of Compliance triggers, rules and limits - Compliance communication strategies and routines - Compliance Process Design Responsible for Digital Marketing Strategy and Routines: - Inbound, Social, ASO, SEO/SEM, CRO - Marketing and communications of business Reponsible for Compliance Strategy and Routines: - Ensure quality of portfolio and reduce risk of operations of the wallet - Definition of Compliance triggers, rules and limits - Compliance communication strategies and routines - Compliance Process Design



Rustika Design

• Brazil
• Technology, Information and Internet

• Operations & Marketing Director

  • Jan 2014 - Jul 2016

  Responsible for Operations and Marketing: - Growth of 84% in 2014: segment leading - Competitivity: lean management and alignment to startup class - Communication: +10x mentions and engagement to brand - Platform: raise of 62% of website's conversion rate - Culture: self-management, portability and productivity One of my well succeeded implementations on Rustika Design's business model was the mass personalization oriented policy - we've just pivoted by giving our customers the possibility to increment our MVP - despite buying fixed options, customers were now able to construct their product based on their needs, by turning the "components" in products options (special finish, extended warranty, etc.). This was mainly responsible for the growth observed in 2014. Then, based on the analysis of behavior on our current platform, I have used my design skills to draw the frontend experience of the new website, as our developer was responsible for programming the entire application. At that time, our factory couldn't entail that scalability. Based on the fact that the ecosystem of the area was rich of independent suppliers, we've decided to outsource 90% of our operations, using technology to hold our operations. This kept us lean considering our fast growth rates. On the marketing perspective, we've established a unique social voice, with some storydoing basis, by calling our customers "Divas", and defining our mission and values focusing on "natural beauty". Our founder also used Youtube and Snapchat on a daily basis to be connected with our customers, and communicated a lifestyle that attracted plenty of engagement. Press release also gave fuel to our growth - we were pioneers on establishing partnerships with huge blogs of the segment.



Itau BBA

• Brazil
• Banking
• 700 & Above Employee

• MIS Intern

  • Jan 2012 - Dec 2013

  Responsible for intelligence and data Manipulation: - Credit portfolio KPIs and policies management - Basel III leverage ratio statistics and reporting - Data manipulation and extraction automation Responsible for intelligence and data Manipulation: - Credit portfolio KPIs and policies management - Basel III leverage ratio statistics and reporting - Data manipulation and extraction automation