Michalis Logothetis
Search Engine Optimization Manager at Welcome Pickups- Claim this Profile
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Bio
Experience
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Welcome Pickups
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Greece
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Technology, Information and Internet
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1 - 100 Employee
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Search Engine Optimization Manager
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Feb 2023 - Present
- Developing and implementing effective search engine optimization (SEO) strategies. Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities. Managing offsite and onsite optimization projects and reporting on performance. - Planning and executing the publishing activity of Welcomepickups.com and subdomains to increase our organic reach in search of “travel intention” keywords. - Supporting the department’s head in ad hoc tasks (keyword research, competitor analysis, etc). - Onboarding, coordinating, assessing, and creating the budget for the external team of content writers and translators. - Managing and guiding digital content for B2B Marketing initiatives. Show less
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bespot.
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Greece
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Information Technology & Services
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1 - 100 Employee
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Product Marketing Manager
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Sep 2019 - Present
- Understand customers experience/behaviour, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth. - Scope and prioritise activities based on business and customer impact. - Work closely with engineering teams to deliver with quick time-to-market and optimal resources - Create marketing campaigns to drive downloads on our app across online and offline channels such as social, search, paid search, mobile, display, etc. - Craft compelling messages across marketing channels (landing pages, ad campaigns) Show less
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doctoranytime
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Greece
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Health, Wellness & Fitness
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100 - 200 Employee
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Oct 2020 - Feb 2023
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Sep 2019 - Oct 2020
- Collaborate with colleagues in the team to set and execute the SEO Product strategy for 7+ domains globally. - Devise strategies to continually test and iterate on landing page templates, modules, and content to improve both user experience (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings).- Work with the content team to ensure their page-level content, campaigns, and PR projects are tailored for our highest potential pages.- Identify problems and deficiencies and implement solutions promptly.- Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies.- Develop and implement link building campaigns. Show less
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Feb 2018 - Sep 2019
-Account management: Day-to-day execution of Search, Display and Video Campaigns. This includes paid search, retargeting, paid social media and other sponsored content.-A/B testing, Optimising, and monitoring of account metrics: keyword bids, daily and monthly budgets, impression share, quality score, clickthrough rate, conversion rate, etc-Reporting on KPIs and metrics, goal tracking and revenue tracking. Provide insight and recommendations based on doctoranytime’s objectives.
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CruiseInn
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Greece
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Civic and Social Organizations
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Marketing and Communications Specialist
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Jan 2018 - Jul 2018
Supported content creation and social media management for the various channels of the CruiseInn event (social media, newsletter, graphics, internal and external communications with event participants). Helped in growing the social media presence of CruiseInn brand and managed the account's pay per click and Facebook campaigns. Assisted the coordination, planning, and execution of CruiseInn physical events. Supported content creation and social media management for the various channels of the CruiseInn event (social media, newsletter, graphics, internal and external communications with event participants). Helped in growing the social media presence of CruiseInn brand and managed the account's pay per click and Facebook campaigns. Assisted the coordination, planning, and execution of CruiseInn physical events.
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ThinkBiz Hellas
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Greece
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Non-profit Organizations
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1 - 100 Employee
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Member of Board of Directors
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Nov 2016 - Jul 2018
Being an active member of ThinkBiz for almost a year, reinforced my decision of becoming a member of the Board of Directors. In this position, I help with the marketing, the organization's HR, and the organization of the educational events and projects like CruiseInn and ThinkBiz Academy. Being an active member of ThinkBiz for almost a year, reinforced my decision of becoming a member of the Board of Directors. In this position, I help with the marketing, the organization's HR, and the organization of the educational events and projects like CruiseInn and ThinkBiz Academy.
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Education
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Athens University of Economics and Business
Bachelor's degree, Bussiness administrator