Michal Černoch

Marketing Manager at Fulqrum Publishing Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • English -
  • Czech -
  • French -

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Experience

    • Czechia
    • Computer Games
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2022 - Present

    • Czechia
    • Computer Games
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2021 - Jun 2022

    • Computer Games
    • 1 - 100 Employee
    • Senior Product/Brand Manager
      • May 2013 - Dec 2019

      Full management of and responsibility for a portfolio of videogame products with total yearly turnover of 12M+ EUR.Building and managing strategic partnerships with regional/local branches and/or representatives of global companies (Microsoft, Ubisoft, EA, Activision-Blizzard, HORI), planning and executing joint marketing and sales plans to drive retail sales and visibility in the CZ/SK/PL/HU region.Representing brands in my portfolio on the local markets, overseeing PR activities with influencers, relevant media outlets and social media.Planning, negotiating and executing 2 to 4-party joint campaigns (publisher + ConQuest + retailer and/or a 3rd party such as a hardware manufacturer) for new product launches, price promo activities, etc.Proposing and executing trade marketing activities in both brick & mortar retail chains as well as online, continuous monitoring and perfecting visibility of "my" products with all major partners.Leadership of multidisciplinary project teams, planning and securing resources and assets for AAA title launches as well as smaller projects, presence at trade fairs/expos and other events, etc.Continuous monitoring of competitors.Full responsibility for forecasting, price calculations, stock management and logistics.Negotiating with, presenting and reporting to suppliers and customers, as well as company management.During my tenure I have more than tripled the total yearly revenue of my product portfolio, significantly improved relations and broadened the scope of cooperation with suppliers (expanded distribution of Ubisoft and Xbox, started cooperation with HORI and Activision-Blizzard) and initiated changes in key processes in the company, such as expanding marketing/PR activities and standardizing processes in the sales department (especially reporting). Show less

    • Junior Product Manager
      • Mar 2013 - May 2013

      Managing a part of the company's videogames product portfolio - communication with suppliers, administrative work (processing invoices, credit notes, price protection), managing stock (forecasting, purchasing, cooperating with the sales department) and managing import logistics.

    • Account Manager
      • Jun 2006 - Dec 2011

      Communication and services for advertisers on www.ceskyraj.cz, website maintenance of the advertising section. Communication and services for advertisers on www.ceskyraj.cz, website maintenance of the advertising section.

    • Application Designer
      • Jun 2009 - Aug 2010

      Complete design of a Facebook application, from concept and detailed mechanics description to populating the database. Cooperation with the programmer and graphic artist on a virtual team basis. Complete design of a Facebook application, from concept and detailed mechanics description to populating the database. Cooperation with the programmer and graphic artist on a virtual team basis.

  • Webcom-Axperience
    • Czech Republic
    • Junior Analyst
      • Dec 2007 - May 2008

      Creating data structure models (using the UML language - Enterprise Architect) to be used in the creation of clients' IS. Creating data structure models (using the UML language - Enterprise Architect) to be used in the creation of clients' IS.

    • Bookings operator
      • Nov 2005 - May 2007

      Processing online accomodation requests, searching for suitable hotels, assisting clients in Prague. Communication with clients by phone or e-mail. Basic maintenance and SEO of the website. Processing online accomodation requests, searching for suitable hotels, assisting clients in Prague. Communication with clients by phone or e-mail. Basic maintenance and SEO of the website.

Education

  • University of Economics, Prague
    Master’s Degree, Business economics, Management
    2009 - 2012
  • Prague University of Economics and Business
    Bachelor’s Degree, Economics, Management
    2005 - 2009

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