Experience

Datricks: Risk Mining for Audits that Matter

• United States
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2021 - Present



Shalom Tel Aviv

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Director Strategic Planning and Risk Management

  • Aug 2016 - Jul 2021

  Across the board function responsible for creating and developing communication strategy and brand positioning to all clients based on market data analysis. Across the board function responsible for creating and developing communication strategy and brand positioning to all clients based on market data analysis.



Cisco

• United States
• Software Development
• 700 & Above Employee

• Product and Solutions Marketing

  • Feb 2013 - 2016

  Member of the Cisco Service Provider Mobility Group, responsible for SON portfolio (previously for Small Cells & Wi-Fi), responsible for: Defining messaging and marketing strategy: offline, online, social, events, PR, AR, Internal & External. Creating collaterals and sales enablement material, including: brochures, whitepapers, infographics, videos and product messaging. Support thought leadership strategy, through analysts and media briefings and events (MWC, Small Cells Forum… Show more Member of the Cisco Service Provider Mobility Group, responsible for SON portfolio (previously for Small Cells & Wi-Fi), responsible for: Defining messaging and marketing strategy: offline, online, social, events, PR, AR, Internal & External. Creating collaterals and sales enablement material, including: brochures, whitepapers, infographics, videos and product messaging. Support thought leadership strategy, through analysts and media briefings and events (MWC, Small Cells Forum, WBA). Show less Member of the Cisco Service Provider Mobility Group, responsible for SON portfolio (previously for Small Cells & Wi-Fi), responsible for: Defining messaging and marketing strategy: offline, online, social, events, PR, AR, Internal & External. Creating collaterals and sales enablement material, including: brochures, whitepapers, infographics, videos and product messaging. Support thought leadership strategy, through analysts and media briefings and events (MWC, Small Cells Forum… Show more Member of the Cisco Service Provider Mobility Group, responsible for SON portfolio (previously for Small Cells & Wi-Fi), responsible for: Defining messaging and marketing strategy: offline, online, social, events, PR, AR, Internal & External. Creating collaterals and sales enablement material, including: brochures, whitepapers, infographics, videos and product messaging. Support thought leadership strategy, through analysts and media briefings and events (MWC, Small Cells Forum, WBA). Show less



Intucell

• Telecommunications
• 1 - 100 Employee

• Marketing Manager

  • Jan 2012 - Feb 2013

  Created and implemented the company’s online activity: Creation of new website, including content writing, continuous update (using WordPress) Social Media – created and ran campaigns on LinkedIn and Twitter, positioning Intucell as industry leader Creation and execution of all marketing communication activities: PR (including distribution to the media), AR (created awareness with the leading analysts in the market), awards Created sales enablement material, including: brochures… Show more Created and implemented the company’s online activity: Creation of new website, including content writing, continuous update (using WordPress) Social Media – created and ran campaigns on LinkedIn and Twitter, positioning Intucell as industry leader Creation and execution of all marketing communication activities: PR (including distribution to the media), AR (created awareness with the leading analysts in the market), awards Created sales enablement material, including: brochures, whitepapers, infographics and company messaging Responsible for events production and execution (MWC) Company was acquired by Cisco in 2013 for $475,000,000 Show less Created and implemented the company’s online activity: Creation of new website, including content writing, continuous update (using WordPress) Social Media – created and ran campaigns on LinkedIn and Twitter, positioning Intucell as industry leader Creation and execution of all marketing communication activities: PR (including distribution to the media), AR (created awareness with the leading analysts in the market), awards Created sales enablement material, including: brochures… Show more Created and implemented the company’s online activity: Creation of new website, including content writing, continuous update (using WordPress) Social Media – created and ran campaigns on LinkedIn and Twitter, positioning Intucell as industry leader Creation and execution of all marketing communication activities: PR (including distribution to the media), AR (created awareness with the leading analysts in the market), awards Created sales enablement material, including: brochures, whitepapers, infographics and company messaging Responsible for events production and execution (MWC) Company was acquired by Cisco in 2013 for $475,000,000 Show less



Pontis

• Israel
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jan 2010 - Jan 2012

  Defined, created and implemented the company’s online activity: creation of new website, blogs (including content writing and WordPress management) Responsible for all external communications, including: PR briefings, industry analysts relations (AR) & and preparation of presentations for partners and investors (IR). Built and created a profound sales tool kit with brochures, newsletters (internal & external), company presentations (including company messaging), movies (for products… Show more Defined, created and implemented the company’s online activity: creation of new website, blogs (including content writing and WordPress management) Responsible for all external communications, including: PR briefings, industry analysts relations (AR) & and preparation of presentations for partners and investors (IR). Built and created a profound sales tool kit with brochures, newsletters (internal & external), company presentations (including company messaging), movies (for products, customer testimonials and more) and competitive analysis of market industry Responsible for event production and execution (WMC, IBC and focused market events) Show less Defined, created and implemented the company’s online activity: creation of new website, blogs (including content writing and WordPress management) Responsible for all external communications, including: PR briefings, industry analysts relations (AR) & and preparation of presentations for partners and investors (IR). Built and created a profound sales tool kit with brochures, newsletters (internal & external), company presentations (including company messaging), movies (for products… Show more Defined, created and implemented the company’s online activity: creation of new website, blogs (including content writing and WordPress management) Responsible for all external communications, including: PR briefings, industry analysts relations (AR) & and preparation of presentations for partners and investors (IR). Built and created a profound sales tool kit with brochures, newsletters (internal & external), company presentations (including company messaging), movies (for products, customer testimonials and more) and competitive analysis of market industry Responsible for event production and execution (WMC, IBC and focused market events) Show less



Shorashim

• Volenteer

  • 2005 - 2010



NICE

• United States
• Software Development
• 700 & Above Employee

• Marcom Manager

  • Jul 2007 - Nov 2009



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Senior Executive

  • 2004 - 2007

  Representing major clients such as Google Israel, CNN and Turner Group. Responsible for building and executing communications strategy, conducting marketing activities, creating marketing collaterals. responsible for identifying speaking opportunities and conferences. Responsible for media relations on a daily basis & Crisis management. Amongst other clients represented the Dutch and Danish Embassies in Israel for PR on special projects. Representing major clients such as Google Israel, CNN and Turner Group. Responsible for building and executing communications strategy, conducting marketing activities, creating marketing collaterals. responsible for identifying speaking opportunities and conferences. Responsible for media relations on a daily basis & Crisis management. Amongst other clients represented the Dutch and Danish Embassies in Israel for PR on special projects.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Senior Account Executive

  • 2002 - 2005

  Responsible for the Tel Aviv office, covering the Israeli media in Hi-Tech, Bio-Tech and political and philanthropic organizations. Representing clients such as Creo, Exact, MDG and the Simon Wiesenthal Center. Responsible for the Tel Aviv office, covering the Israeli media in Hi-Tech, Bio-Tech and political and philanthropic organizations. Representing clients such as Creo, Exact, MDG and the Simon Wiesenthal Center.



Mayumana

• Marketing Manager

  • 2000 - 2002