Michal Fric

Consultant/Head of Marketing at OMNETIC
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ

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Credentials

  • Powerful Business Strategy and Business Management (Jeff Smith, UK) - 1 year
    Harley-Davidson Motor Company
    Dec, 2016
    - Oct, 2024
  • Media Trainings (UK)
    Independent journalists
    Apr, 2016
    - Oct, 2024
  • Leadership Academy (UK)
    Harley-Davidson Motor Company
    Dec, 2014
    - Oct, 2024
  • Management Program (Ogilvy Institute, CZ) - 1 year
    Ogilvy Czech
    Dec, 2006
    - Oct, 2024

Experience

  • OMNETIC
    • Netherlands
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Consultant/Head of Marketing
      • Jan 2022 - Present

      Managing marketing and communication for SaaS products and applications start-up (Portiva Group) • Focus on digital communication and media (CZ, PL and SK market) • Sales and expansion support (EU countries) • Communication strategy, brand identity and brand building Managing marketing and communication for SaaS products and applications start-up (Portiva Group) • Focus on digital communication and media (CZ, PL and SK market) • Sales and expansion support (EU countries) • Communication strategy, brand identity and brand building

  • Hranipex
    • Poland
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Apr 2021 - Dec 2021

      Managing marketing department • Marketing communication for branches in 12 countries and export countries • E-commerce - focus on e-shop and digital channels • Events preparation • Support for sales teams • Support for HR department Managing marketing department • Marketing communication for branches in 12 countries and export countries • E-commerce - focus on e-shop and digital channels • Events preparation • Support for sales teams • Support for HR department

  • Harley-Davidson Motor Company
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing & PR Manager
      • Jul 2010 - Dec 2020

      Managing marketing and PR for Central Eastern Europe region: Czech Republic, Poland, Hungary, Slovakia, Estonia, Latvia, Lithuania and Ukraine • Established Marketing & PR department for CEE region including agencies and business partners • Create and execute business & communication strategies (B2C, B2B) - new dealerships opening (100% since 2010), increased sales & revenue each year • Responsible for launches & campaigns that maximize coverage, create demand, customer loyalty, drive prospecting & assist dealers to generate future orders for Motorcycles, Parts, Accessories and fashion section • Manage media relations in order to create and maximize PR opportunities, manage internal and external stakeholders communication, manage motorcycle press fleet, close cooperation with journalists, bloggers and influencers • Broad expertise in structuring complex projects and strategies • Responsible for development / implementation of CRM activities (Salesforce), increasing lifetime value of existing customers as well as outreach to newer target groups • Coordinate and prepare regular content on local corporate websites and social channels • Support dealers in the development & execution of local marketing plans, PR and e-commerce • Ensure continuous development of the dealer website/social channels content, ensuring Harley-Davidson maintains an industry leading online/digital presence • Support the Dealer development team with new dealer prospecting through the development of advertising materials • Prepare motorshows, press events & rides and customer activations (international roadshows in CEE, SEE and CIS region) • Work in the core team which organized a worldwide event with attendance over 100,000 people Show less

  • Ogilvy Czech
    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jul 2001 - Jun 2010

      Managing teams for Aral, Bet365, Božkov (rum), Ford, Nestlé (Caro) and Nutricia (Nutrilon, Hami) brand accounts + New business • Responsible for creating, producing and delivering integrated solutions, with key focus on TV, print, outdoor and online • Responsible for preparing communication strategies and creative assets • Brand building • Obtain pricing deals and negotiated contracts • Apply business and marketing knowledge to develop briefs and relevant messages towards a target audience • Engage in product training and testing to increase brand/product awareness and create required positioning • Evaluation of campaigns across channels for future directions • Czech Effie Awards – silver 2004, bronze 2003 and 2008 Show less

  • LKW/A&AC - Advertising agency
    • Account Manager
      • Apr 1998 - Jun 2001

      Managing team for ČEZ and OMV brand accounts • In charge of defining yearly scope of work and fee structure • Development of brands and strategic multi-channel campaigns in line with product portfolio • Develop advertising campaigns, promotions and events • Produce creative and assets across marketing disciplines • Boost revenue with proactive account servicing and diligent relationship-building Managing team for ČEZ and OMV brand accounts • In charge of defining yearly scope of work and fee structure • Development of brands and strategic multi-channel campaigns in line with product portfolio • Develop advertising campaigns, promotions and events • Produce creative and assets across marketing disciplines • Boost revenue with proactive account servicing and diligent relationship-building

  • DORLAND marketingová agentura
    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 1997 - Mar 1998

      Day-to-day contact for Dobrá voda (soft drinks) and Raiffeisen Bank brand accounts • Communicate between internal and external stakeholders and clients • Distribute marketing materials and ensure presentations to client audiences • Execute strategies to boost client´s brand & product awareness and sales • Support for pitches for new business • Build and strengthen relationships with new and existing clients to drive revenue growth Day-to-day contact for Dobrá voda (soft drinks) and Raiffeisen Bank brand accounts • Communicate between internal and external stakeholders and clients • Distribute marketing materials and ensure presentations to client audiences • Execute strategies to boost client´s brand & product awareness and sales • Support for pitches for new business • Build and strengthen relationships with new and existing clients to drive revenue growth

Education

  • Univerzita Karlova v Praze
    Magistr (Mgr.), Faculty of Physical Education and Sport: Specialization - Management
    1992 - 1997
  • Univerzita Karlova v Praze
    Faculty of Social Sciences: Specialization - Mass communication, 2 semesters of Master´s degree
    1995 - 1996

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