Experience

Meditrend

• Israel
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• CEO at Meditrend

  • Jan 2020 - Present

  Main Activities and Reponsibilities: ► Leading the company's rapid business growth by strengthening the core alongside entering new categories ► Developing high quality business strategies and plans ensuring their alignment with short-term and long-term objectives ► Implementation of new business models (sales, distribution) ► Leading and motivating employee engagement, developing a high performing managerial team Main Activities and Reponsibilities: ► Leading the company's rapid business growth by strengthening the core alongside entering new categories ► Developing high quality business strategies and plans ensuring their alignment with short-term and long-term objectives ► Implementation of new business models (sales, distribution) ► Leading and motivating employee engagement, developing a high performing managerial team



Reichman University

• Higher Education
• 700 & Above Employee

• University Lecturer

  • Oct 2019 - Present

  A course lecturer for first degree at the Arison School for Business Administration. A course lecturer for first degree at the Arison School for Business Administration.



Altman Health

• Israel
• Wellness and Fitness Services
• 1 - 100 Employee

• VP Marketing

  • Nov 2016 - Nov 2019

  As VP of Marketing, my main Responsibilities and Activities carried out: ► Business and marketing responsibilities including P&L, brand equity, growth engines long term strategy planning and executing ► Full responsibility for the marketing Digital platforms including all digital assets of the company (social, website, customer service) ► Management of Altman medical rep teams including sales to HMO ► Management of Altman customer service department ► Member of the R&D and technologies team Show less



Tadiran Indoor Air Quality

• Israel
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• VP of Marketing

  • Jul 2014 - Sep 2016

  As VP of Marketing, my main Responsibilities and Activities carried out: ► Development of Tadiran brand including strategy, marcom ► On-line strategy responsibility, developing a new e-commerce website for the group ► Manager of marketing Interface with international brands : Arc'elik Group marketing team, Gree Team ► Developing new platforms for Tadiran service division and new growth engines As VP of Marketing, my main Responsibilities and Activities carried out: ► Development of Tadiran brand including strategy, marcom ► On-line strategy responsibility, developing a new e-commerce website for the group ► Manager of marketing Interface with international brands : Arc'elik Group marketing team, Gree Team ► Developing new platforms for Tadiran service division and new growth engines



Strauss Group

• Israel
• Food and Beverage Services
• 700 & Above Employee

• Marketing Director Strauss Dairies

  • 2010 - Feb 2014

  Main Responsibilities and Activities:► Marketing Director of Strauss dairies (desserts, cheese, yogurt) turnover and profit 1 Billion NIS sales► Full business and marketing responsibilities including P&L ,brand equity, strategy, new product development► Responsibility for building and developing a portfolio of Strauss group leading brands: Danone ,Milky Activia, Joy ,ski► High consumer understanding (trends ,insights , barriers) ► Direct management responsibilities for 15 members of marketing team ► Member of innovation steering commity, Strauss Israel marketing forum, Strauss-Danone board meetings Show less

• Marketing Director Strauss Fresh Food

  • 2007 - 2010

  Main Responsibilities and Activities:► Marketing Director of Strauss fresh food turnover and profit 400 Million NIS in sales► Full marketing responsibilities including P&L, brand equity, strategy , product development plan► Business development for new markets and products ► Responsibility for leading cross category marketing moves in Strauss group► Direct management responsibilities for 8 members of marketing team

• Catagory Manager Fresh Food

  • 2003 - 2007

  Main Responsibilities and Activities:► Managment of Achla brand ► Managment of new product development, innovation, marcom



Chemipal

• Israel
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Category Manager

  • 1997 - 2003

  Baby Category Manager. Baby Category Manager.



Dover Chemical Corp

• United States
• Chemical Manufacturing
• 100 - 200 Employee

• Sales And Marketing Specialist

  • 1995 - 1997

  Representing Dover Chemipal Corp. Representing Dover Chemipal Corp.