Experience

Interone China

• China
• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • 2022년 10월 - – 현재

  Overseeing the creative output of 20 creative staff in Beijing and Shanghai offices; who work on creative campaigns, digital platforms, and social media campaigns for BMW, BMW Motorrad, Rolls-Royce, Vivo Global, AIIB, Bosch, Michelin, among others. Overseeing the creative output of 20 creative staff in Beijing and Shanghai offices; who work on creative campaigns, digital platforms, and social media campaigns for BMW, BMW Motorrad, Rolls-Royce, Vivo Global, AIIB, Bosch, Michelin, among others.



Michael Wong Films

• Film Director, Producer, Creative Director

  • 2010년 1월 - 2022년 9월

  Has directed and produced TV commercials, short films and videos for various brands such as Mercedes-Benz, BMW, Seres, Toyota, Citroën, Foton Daimler, Xiaomi, Microsoft, Lenovo, Haier, China Petroleum, Mengniu, Yili Dairy, Unilever, IDO Jewelry, Johnson & Johnson, JD.com, Celcom Axiata, Maybank, CloudMinds, and Luoyang Tourism Board, just to name a few.Direct client: Lenovo APACRole: Creative director, writer, film directorWrote and directed a Youtube video campaign that was to be used in such markets as India, Russia, the Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan.Direct client: CloudMinds Inc.Role: Creative director, art director, film directorDirect client: Hiersun IDO JewelryRole: Creative director, film directorShort film ‘The Story of 90 Coins’70+ accolades from international film festivals140+ international film reviews.Direct client: Scream Zone Immersive EntertainmentRole: Creative director, film director, writer, producerMicro short film ‘The Tattooist’60 accolades from international film festivals110+ international film reviews.Additional awards:China IAI International Advertising Award 2020 (Silver)China Golden Dove Awards 2015 (Best Visual)



Imaginarium Zone

• Co Partner

  • 2020년 10월 - 2022년 4월

  Conceived, designed, and produced the 'Imaginarium Zone' entertainment product IP for Scream Zone Immersive Entertainment. Conceived, designed, and produced the 'Imaginarium Zone' entertainment product IP for Scream Zone Immersive Entertainment.



Scream Zone

• United States
• 1 - 100 Employee

• Co Partner

  • 2018년 5월 - 2022년 4월

  Conceived, designed, and produced the 'The Tattooist' escape room IP game concept for Scream Zone Immersive Entertainment.Wrote, directed and produced the promotional video for 'The Tattooist' which was promoted as a short film; garnered multiple accolades at international film festivals, 110+ international film reviews and critics articles helped create the halo around the brand.Produced the IP for Scream Goddess, a branded content on Douyin (Chinese TikTok) channel targeted towards the travel and adventure-seeking Chinese youth market. Scream Goddess always revolves around 4 individualistic female characters embarking on their exhilarating and thrilling adventure. Currently, it garnered a total of 1.8 million+ followers and accumulated 220 million+ views. This online travel and adventure channel also act as an O2O marketing tool to connect consumers to relevant brands and advertisers.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Creative Director

  • 2009년 6월 - 2009년 11월

  Working under TeamOne, which is responsible for Lexus. Lead a team of 4 creatives in handling all ATL and BTL conceptual and creative work for the Japanese automotive brand.Awards won: China 4As (2 Bronze) Working under TeamOne, which is responsible for Lexus. Lead a team of 4 creatives in handling all ATL and BTL conceptual and creative work for the Japanese automotive brand.Awards won: China 4As (2 Bronze)



Euro RSCG

• Advertising Services

• Creative Director

  • 2008년 12월 - 2009년 5월

  Lead a team of 4 creatives in handling all ATL and BTL conceptual and creative work for Dongfeng Peugeot, Peugeot Import, and AMD. Lead a team of 4 creatives in handling all ATL and BTL conceptual and creative work for Dongfeng Peugeot, Peugeot Import, and AMD.



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Creative Director

  • 2006년 3월 - 2008년 8월

  Lead a team of 6 creatives in handling ATL and BTL conceptual and creative work for clients such as DHL, Mercedes-Benz, Xian Jessen Pharmaceutical, Great Wall Wine, COFCO, Redbull, Siemens, VW After Sales, Greenpeace, WWF, and business pitches.Awards won: Cannes Lions (2 Shortlist), One Show (1 Merit), Clio (1 Shortlist), World Press Awards (1 Finalist), Adfest (1 Finalist), Spikes Asia (2 Finalists), Times Asia Pacific Advertising Awards (3 Merit), LongXi Awards (1 Merit), China 4As (3 Finalists), China Advertising Festivals (2 Silver, 1 Bronze, 3 Finalists), China Automobile Advertising Awards (1 Gold)Jury: New York Festivals Advertising Awards (2006, 2009)



TBWA

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 2005년 3월 - 2005년 12월

  Lead a team of 5 creatives in handling all ATL and BTL conceptual and creative work for key clients Adidas, Pernod Ricard (Martell XO, Martell, Gordon Blue).Awards won: Times Asia Pacific Advertising Awards (1 Merit), China Advertising Festivals (2 Finalists)Jury: New York Festivals Advertising Awards (2005) Lead a team of 5 creatives in handling all ATL and BTL conceptual and creative work for key clients Adidas, Pernod Ricard (Martell XO, Martell, Gordon Blue).Awards won: Times Asia Pacific Advertising Awards (1 Merit), China Advertising Festivals (2 Finalists)Jury: New York Festivals Advertising Awards (2005)



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • 2002년 10월 - 2004년 9월

  Assisting the Executive Creative Director in creative development, art direction, and execution work for clients such as Volkswagen China (Imported Cars, VW Corporate, VW Olympics, VW Forum, VW & Audi Finance), MARS (Pedigree China & HK, Dove, Delights, Starburst & Skittles), Metlife Insurance, Haier Corporate, Oracle China, and business pitches.Awards won: Clio (1 Shortlist), New York Festivals Advertising Awards (2 Silver, 4 Finalists), China Advertising Festivals (1 Finalist), Effie China (1 Bronze), China Automobile Advertisement Awards (Best Agency Performance, Best Copywriting, 1 Silver, 2 Bronze)Jury: New York Festivals Advertising Awards (2003, 2004)

• Group Head of Art

  • 2000년 5월 - 2002년 9월

  Assisting the Executive Creative Director in creative development, art direction and execution work for clients such as GlaxoSmithKline (Bactroban, Lamisil, Zantac, Contac, Fenbid), Maibo.com, Zhaopin.com, Beike Pharmaceutical, Tangshan United European & Haomen Brewery, Wuhan Euro Dongxihu Brewery.Awards won: Clio (3 Shortlists), London International Advertising Awards (1 Statue Winner, 3 Finalists), Spikes Asia (1 Finalist), New York Festivals Advertising Awards (1 Gold, 1 Finalist), China Creative Unlimited Awards (2 Bronze, 2 Finalists), CCTV International Advertising Festivals (1 Finalist)



BBDO

• South Korea
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • 1999년 2월 - 2000년 3월

  In charge of art direction and execution work for clients such as Rickett Benckiser, FedEx, Sina.com, Hong Kong Tourism Board, Dell, and Panrico.Awards won: Cannes Lions (1 shortlist), London International Advertising Awards (1 Finalist), Spikes Asia (2 Certificates of Excellence), New York Festivals Advertising Awards (1 Gold, 2 Finalists), Times Asia Pacific Advertising Awards (1 Silver), CCTV International Advertising Festivals (1 Finalist) In charge of art direction and execution work for clients such as Rickett Benckiser, FedEx, Sina.com, Hong Kong Tourism Board, Dell, and Panrico.Awards won: Cannes Lions (1 shortlist), London International Advertising Awards (1 Finalist), Spikes Asia (2 Certificates of Excellence), New York Festivals Advertising Awards (1 Gold, 2 Finalists), Times Asia Pacific Advertising Awards (1 Silver), CCTV International Advertising Festivals (1 Finalist)



Bozell Worldwide

• United States
• Technology, Information and Internet

• Art Director

  • 1997년 9월 - 1999년 1월

  In charge of art direction and execution work for clients such as Celcom Telecommunications, Samsung, Malaysia National Insurance, Pizza Hut, Dunlop, Diethelm, National Kidney Foundation of Malaysia. In charge of art direction and execution work for clients such as Celcom Telecommunications, Samsung, Malaysia National Insurance, Pizza Hut, Dunlop, Diethelm, National Kidney Foundation of Malaysia.



Spider Network Malaysia

• Junior Art Director

  • 1994년 10월 - 1997년 8월

  Assisting with art direction and execution work for clients such as Honda, Pan Pacific Hotel & Resort, EON Bank, Alba, Synergy Mastercard, Cadbury, and Unza. Assisting with art direction and execution work for clients such as Honda, Pan Pacific Hotel & Resort, EON Bank, Alba, Synergy Mastercard, Cadbury, and Unza.



Tony R. Reid Photography

• Deputy Photographer

  • 1993년 10월 - 1994년 10월

  Capturing beautiful photography for hotel brands around East Asia & South East Asia region; such as Holiday Inn, Grand Hyatt, Pan Pacific Hotels & Resorts, Sheraton, and Hilton, as well as Brunei Airlines. Ensuring all technical aspects of photography such as angles and lighting were at their best, as well as equipment maintenance. Capturing beautiful photography for hotel brands around East Asia & South East Asia region; such as Holiday Inn, Grand Hyatt, Pan Pacific Hotels & Resorts, Sheraton, and Hilton, as well as Brunei Airlines. Ensuring all technical aspects of photography such as angles and lighting were at their best, as well as equipment maintenance.



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• Graphic Designer

  • 1993년 8월 - 1993년 9월

  Graphic design for BTL materials for Colgate, Astro, and Trebor. Graphic design for BTL materials for Colgate, Astro, and Trebor.