Experience

Lehigh Valley Community Foundation

• United States
• Philanthropy
• 1 - 100 Employee

• Director of Communications

  • Aug 2016 - Present

  Responsible for developing and directing the communications of the Lehigh Valley Community Foundation, including publications, public relations, media relations, photography and video, and electronic communication including the LVCF website and social media. Oversees the dissemination of information to various constituents and establishes policies and practices to develop and maintain the brand image of the community foundation. Responsible for developing and directing the communications of the Lehigh Valley Community Foundation, including publications, public relations, media relations, photography and video, and electronic communication including the LVCF website and social media. Oversees the dissemination of information to various constituents and establishes policies and practices to develop and maintain the brand image of the community foundation.



Moravian University

• United States
• Higher Education
• 400 - 500 Employee

• Director of Marketing and Communications

  • Jun 1998 - Jul 2016

  Managed the Office of Marketing and Communications (6 professionals), and institutional marketing budget; led the institution’s media relations, marketing communications, advertising and promotion, sports information, admissions and development publications, web-based and other electronic communications, social media, and community relationsMember of President’s Council; led marketing communication design team, and served as member of the president’s strategic planning task force; prepared presentations for president’s community outreachManaged and/or developed communications in collaboration with marketing consultant Mindpower, Inc. to implement branding initiatives, messaging and creative, and the development of major admissions marketing publications, electronic communications, videos, and websitesDeveloped and implemented a strategic plan of integrated marketing communications in support of the enrollment goals of the College; collaborated with the VP for enrollment; refine the messaging and comm flow from search to yield Served as spokesperson; implemented media relations strategies to generate positive news coverage Developed advancement communications resulting in successful annual fund campaigns, and a five-year capital campaign—exceeding the goals; oversee production of the Moravian College Magazine, and Inside Moravian e-newsletterInitiated and developed institutional social media sites on Facebook, Twitter, LinkedIn, and Instagram, and placed stories and content leading to year-over-year growth in followers and engagementMarketed MC graduate and evening programs; developed creative concepts, produced advertisements for print, billboards, online, radio, and online and geo-targeted IP campaignsProduced video and multimedia marketing materials and presentations in support of special projects; provided photography, videography, and photographic support services; produced and edited videos, television and radio commercials



New York City Department of Health

• Director of Tobacco Control Programs

  • 1991 - 1998

  Led the NYC-DOH’s advocacy efforts, public education, and implementation of the landmark legislation "The Smoke Free Air Act in 1995"​, and other tobacco control laws, which have led to a reduction in smoking prevalence in New York CitySuccessfully managed Project ASSIST, a seven-year, $3.5 million budget, tobacco prevention/control program; supervised program staff, interns, and volunteers to conduct activities; Provided technical assistance and/or directed Health Department matters related to tobacco control including tobacco control laws; enforcement, advocacy, prevention, and educationCoordinated, chaired and staffed the Coalition for a Smoke-Free City (125 organizations); managed 24 annual subcontracts with ASSIST-funded organizations through Medical and Health Research Association (MHRA); managed all budgetary issues and prepared reports and other grant proposals for funding; provided technical assistance and training to organizations in tobacco control. Designed and maintained the Coalition website (www.smokefreenyc.org).Developed social marketing and advertising media campaigns; wrote copy and designed print advertisements for transit systems, newspapers/magazines, and direct marketing campaigns; Wrote and designed educational marketing materials for tobacco control interventions, including brochures, newsletters, and other print collateralServed as media spokesperson for all tobacco issues with the media, including television news and documentaries, radio talk/news shows, and newspapers and magazine interviews; coordinated Coalition press conferences and worked with media to place PSAs.Assisted in the development of the Department's health policy regarding tobacco control issues. Made recommendations on tobacco-related legislation to Office of Governmental Affairs. Wrote and presented testimony at legislative hearings. Conducted presentations to legislators, physicians, and business leaders regarding tobacco laws/policy



National Council on Alcoholism and Drug Dependence (NCADD

• Prevention and Education Associate

  • Feb 1988 - Aug 1990

  Developed and conducted programs to prevent alcoholism, drug dependence and related problems; developed program concept papers and prepared grant applications and program budgets; evaluated Affiliate prevention programs for Meritorious Awards program and made recommendations for national replication; staffed the National Prevention and Education Committee of the Board of Directors; conducted research and coordinated focus group testing for a national television and print PSA campaign developed by NW Ayer, Inc., an advertising agency; distributed print and video PSA campaign materialsDeveloped and produced various NCADD publications including fact sheets and brochures; wrote, designed, and edited the Prevention and Education Advisory newsletter; designed and produced the NCADD Update newsletter and Medical/Scientific AdvisoryActed as MIS liaison for the agency, reporting to the CFO on all computer-related matters; maintained database of NCADD Affiliate prevention personnel; conducted training for staff in various software applications and supervised staff in computer maintenance, backup procedures, and database management



American Diabetes Association (ADA)

• Program Coordinator

  • Dec 1985 - Feb 1988

  Coordinated all New York City Chapter program activities including patient and public education; conducted direct patient education services to individuals and groups; recruited physicians, dietitians, and other health professionals to conduct education programs; coordinated and implemented ADA Corporate education and fund raising program; initiated, developed, and coordinated public library education programs, family symposia, research symposium, and other programs; coordinated the United Way HealthGuard Corporate Wellness Program - received 1987 United Way Recognition AwardStaffed Patient Services, Public information Committees and Youth Task Force; performed public speaking to community groups and corporate employees; coordinated Diabetes clubs and support groups; prepared and disseminated Join-Us Newsletter of group meeting dates; assisted in preparation of fiscal reports and monitored program expenditures; conducted evaluations of program cost-effectiveness and developed program funding strategies; supervised and trained support staff, student interns and professional and lay volunteers; assisted in the development and implementation of fund raising activities