Experience

Current Aviation, Inc.

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2021 - Present

  As Chief Marketing Officer I am responsible for the strategic oversight of product, distribution, and promotion for Current. I also maintain and evolve the CX/Journey roadmap to ensure that Current is keeping the customer first and foremost by providing compelling products, content, and self-service capabilities that remove friction from the customer experience resulting in retention and recommendations to other potential customers. As Chief Marketing Officer I am responsible for the strategic oversight of product, distribution, and promotion for Current. I also maintain and evolve the CX/Journey roadmap to ensure that Current is keeping the customer first and foremost by providing compelling products, content, and self-service capabilities that remove friction from the customer experience resulting in retention and recommendations to other potential customers.



Hospitio Consulting & Professional Services

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Executive Principal

  • Aug 2019 - Present

  • Deliver strategic consulting services to global airlines, hospitality companies, and travel technology providers • Developed training presentations for a major Chinese distribution provider in the areas of ancillary revenue strategy and transaction processing • Provided consulting services to a $17B Australian travel company in the areas of distribution and revenue management for their corporate business • Consulted with a revenue management company on the design of a dynamic pricing product for loyalty programs; assisted with business development efforts with customers and technology partners • Designed a new loyalty program concept for a start-up airline that shifted from a traveler model to a payer model and provided a dollar-denominated wallet to be used for future purchases Show less



Warnken Consulting, LLC

• Founder & Principal

  • 2018 - Present

  • Provided strategic consulting services to a $2B Canadian travel company in the areas of distribution, E-Commerce, and revenue accounting systems • Provided consulting services to a local data analytics firm that provides small-to-midsize businesses with hosted data warehouse solutions, reporting solutions, KPI development, and other strategic consulting services • Provided strategic consulting services to a $2B Canadian travel company in the areas of distribution, E-Commerce, and revenue accounting systems • Provided consulting services to a local data analytics firm that provides small-to-midsize businesses with hosted data warehouse solutions, reporting solutions, KPI development, and other strategic consulting services



Sun Country Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Sr. Director, e-Commerce & General Manager, Sun Country Vacations | Strategy, Innovation

  • 2013 - Jan 2018

  Led e-Commerce, loyalty, digital marketing, specialty sales, and call center; led a team of 5 direct reports and 150+ indirects PRODUCT INNOVATION • Built Sun Country Vacations. Grew revenue from $4M to $50M in four years • Created Bundle & Go which doubled ancillary revenue, increased customer choice, and improved boarding efficiency • Delivered a flexible, self-service group product that grew to $10M+ in three years DIGITAL MARKETING | LOYALTY PROGRAMS • Grew a co-branded credit card to 15% of engaged members and delivered $5M annually • Introduced "points-as-currency" which increased customer engagement by over 100%; balanced earning and redemption • Led digital marketing including SEO, SEM, SMM, abandonment re-targeting, and third-party placements E-COMMERCE | DISTRIBUTION | CALL CENTER • Replaced Sun Country’s e-Commerce platform; used responsive design techniques and WCAG 2.0 design principles • Developed an innovative shopping tool that increased conversion rate, first class sales, and vacation package sales • Achieved 80% B2B web mix and 60% B2C web mix • Added digital technologies into the web that identified customer pain points facilitating faster problem diagnosis and resolution • Optimized Sun Country’s distribution strategy delivering balanced distribution cost-effectively • Improved call center performance through reduced ASA, increased PCH, and improved call flow P&L | REVENUE MANAGEMENT • Developed pricing and margin strategies for the vacation business and other channels • Created inventory segmentation models that provided access based on channel value • Reduced cost of sale by 50% with Sun Country’s largest third-party distributor and technology provider SALES | BUSINESS DEVELOPMENT • Created a travel agency service desk that met the needs of travel agents • Implemented a high value customer team that provided enhanced service for the most profitable customers • Launched an agent incentive program that rewarded agents with loyalty points Show less



MLT Vacations

• United States
• Travel Arrangements
• 1 - 100 Employee

• Vice President, Marketing & Distribution | Business Development, Brand Management, Strategy

  • 2003 - 2013

  Managed an $800M brand portfolio, a $12M partnership revenue budget, a $10M marketing & advertising budget, and a team of four direct reports and 80 indirects• Drove growth in the NWA WorldVacations brand from $250M to $600M.• Secured brand management contracts with Continental, United, Aeromexico, AirFrance, and Alitalia Airlines.• Led e-Commerce initiatives resulting in 80% of B2B sales and 60% of B2C sales occurring on the web.• Developed new products and services to grow revenue and respond to customer demands.• Developed a portfolio of marketing products and services that could be sold to hotel & destination partners; resulted in Marketing becoming a profit center with a 25% margin. Show less

• Director, Distribution & Business Analysis | e-Commerce, Marketing Analysis, Digital Strategies

  • 2000 - 2003

  Led marketing and sales analysis and operations; led design and development of company’s B2B and B2C web sites; managed a team of 20 analysts, web designers and developers.• Developed user requirements and designs for each of the company’s web sites.• Designed and delivered the first bookable, multi-product airline B2B portal.• Designed and implemented a rules-based, point of purchase discounting tool which facilitated highly target promotions, single-use e-certificates, and commission adjustments to improve revenue and margins.• Created pricing and segmentation strategies that drove penetration rates of 60%-70% in international leisure markets.• Developed reporting and analytical tools that facilitated better decision making in marketing and sales. Show less



Northwest Airlines

• Airlines and Aviation
• 700 & Above Employee

• Manager, Domestic Yield Management | Pricing & Inventory Strategy, Market Planning, Revenue Analysis

  • 1998 - 2000

  Managed a team of revenue analysts responsible for $3B in domestic revenue delivery (at the time 50% of Northwest’s annual domestic revenue) - Managed NWA’s denied boarding program that delivered over $60M in incremental revenue; responsibilities included regulatory reporting, program forecasting and analysis, and developing frontline agent training and volunteer solicitation tools - Performed revenue analysis on aircraft reconfiguration projects to determine optimal seat configuration for 757 and DC10 aircrafts - Collaborated with Sales and Pricing to optimize corporate discount programs that delivered incremental revenue and market share while reducing cost of sale Show less

• Manager, Sales Development & Analysis | Competitive Analysis, Sales Strategy, Team Leadership

  • 1993 - 1998

  Provided strategic and operational support of the field sales organization; managed a team of five analysts. - Architected the airline industry’s first, fully integrated airline alliance sales team (Northwest Airlines and KLM) resulting in seamless sales coverage and products for travel agencies in North America - Monitored competitor’s commission and promotion actions; analyzed potential impacts to NWA/KLM’s business, and developed appropriate competitive responses - Represented Sales in cross-functional teams designed to grow NWA’s $1B specialty lines of business - Developed a new soft-dollar program that enabled corporations and distributors to earn and redeem funds for tickets/upgrades/inflight amenities in exchange for achieving performance targets Show less

• Supervisor, Passenger Revenue Accounting | Finance, Management, Process Improvement

  • 1989 - 1993

  - Managed the accounting and audit of $2.4B in international agency sales, taxes, and commissions- Partnered with international country managers on sales reporting issues, invoice collection, and commission settlement- Led international revenue accounting automation projects to improve efficiency and accounting accuracy- Supervised a staff of 20+ accounting clerks