Media Analyst

• Mar 2023 - Present

Junior Media Analyst

• Mar 2021 - Feb 2023

Customer Acquisition Marketing Co-op

• Jan 2020 - Apr 2020

During my time at ezCater, I worked on a variety of projects, including building, deploying, optimizing, and reporting on Google Ads for our Display network as well as our campaigns within Facebook Ads Manager. During my time at ezCater, I worked on a variety of projects, including building, deploying, optimizing, and reporting on Google Ads for our Display network as well as our campaigns within Facebook Ads Manager.

Marketing Intern/Consumable Auditor

• Jun 2019 - Aug 2019

During this internship, I was responsible for organization and cleaning client/prospect lists for future e-blast correspondence. Midway through my experience, I was placed in charge of product auditing for a remediation job. I had the opportunity to work closely with upper-level management, project managers, and sales representatives. Some of my accomplishments on the job include researching and planning three events, recording and distributing consumable materials for accurate billing over a month span, and cleaning up dirty data on nine client/prospect lists. Show less

Marketing Operations Co-op

• May 2018 - Jan 2019

I was responsible for building and analyzing webinar campaigns on Eloqua, tracking hot leads from trade shows on Salesforce, and constructing emails for client/prospect correspondence. I worked closely to the VP of Marketing. I was responsible for building and analyzing webinar campaigns on Eloqua, tracking hot leads from trade shows on Salesforce, and constructing emails for client/prospect correspondence. I worked closely to the VP of Marketing.

Consultant

• Jun 2017 - Aug 2017

Analyzed daily CPC advertising across multiple selling platforms to uncover wasted spend. Utilized Excel to create reports reflecting analysis of yearly historical data. Evaluated Google Analytics data to find current consumer trends, such as peak buying hours and mobile device usage. Analyzed daily CPC advertising across multiple selling platforms to uncover wasted spend. Utilized Excel to create reports reflecting analysis of yearly historical data. Evaluated Google Analytics data to find current consumer trends, such as peak buying hours and mobile device usage.