Experience

Rise to Zero

• Canada
• Marketing Services
• 1 - 100 Employee

• Founder and CEO

  • Nov 2020 - Present

  Advancing business goals while reducing climate impact.https://risetozero.co/ Advancing business goals while reducing climate impact.https://risetozero.co/



Third Party

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder and President

  • Jan 2014 - Present

  Helping organizations build brand utility through strategy, product and service design and content. thisisthirdparty.com Helping organizations build brand utility through strategy, product and service design and content. thisisthirdparty.com



Draftfcb

• Dairy Product Manufacturing
• 1 - 100 Employee

• Vice President Integrated Planning

  • Aug 2011 - Nov 2013

  Head of integrated strategy for DraftFCB Canada - leading a team of seven brand, digital, social and media strategists and community managers in the Toronto officeEvolved DraftFCB’s strategic and creative process and culture to deliver integrated strategic planning with digital and social strategy at the centre of the processStrategic lead for new business development in both the front room and the back roomMember of the agency Executive Committee accountable for the leadership, direction, and financial contribution of the Toronto office



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head of Strategic Planning

  • Jan 2001 - Jul 2011

  Lead strategist for Ogilvy CanadaStrategic lead for Ogilvy new business efforts across all disciplines

• Senior Planner

  • Jan 2005 - Jan 2009

• Account Planner

  • Jan 2001 - Jan 2004



J.C. Williams Group

• Canada
• Retail
• 1 - 100 Employee

• Consultant

  • Jan 1999 - Jan 2001



LoyaltyOne

• Canada
• Advertising Services
• 500 - 600 Employee

• Account Manager

  • 1997 - 1999



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Lease Coordinator

  • Dec 1995 - Jan 1997