Experience

Sustane Natural Fertilizer, Inc.

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Jun 2017 - Present

  Cannon Falls, MN Increasing world-wide brand and product awareness by delivering meaningful messages to targeted audiences in both B2B and B2C channels. Suståne is the world’s leading manufacturer-exporter of organic and natural base slow release nitrogen fertilizers for turf and ornamental plants. One of the most thoroughly researched organic products available and is manufactured in the U.S.A. Exported to over 60 different countries, Suståne products are appreciated by professional turf and landscape… Show more Increasing world-wide brand and product awareness by delivering meaningful messages to targeted audiences in both B2B and B2C channels. Suståne is the world’s leading manufacturer-exporter of organic and natural base slow release nitrogen fertilizers for turf and ornamental plants. One of the most thoroughly researched organic products available and is manufactured in the U.S.A. Exported to over 60 different countries, Suståne products are appreciated by professional turf and landscape managers, growers and horticulturists worldwide. Show less



Freelance Design and Marketing Consulting

• Design Services
• 1 - 100 Employee

• Graphic, advertising and web design services and marketing strategies.

  • Jan 1996 - Present

  Greater Minneapolis-St. Paul Area Personal interests motivate me to seek out high energy creative, communications, and marketing opportunities within outdoors related industries activities, products and services. Of special interest are fishing, hunting, archery, firearms, forestry, gardening, food preservation, topography, surveying, navigation, and conservation efforts.



Robinson Outdoor Products, LLC.

• Consumer Goods
• 1 - 100 Employee

• Director of Marketing

  • Mar 2012 - Feb 2017

  Cannon Falls, MN Accepted vacant role and immediately assumed budgetary and marketing plan development and execution strategy for national brands. Responsible for developing brand value and awareness, launching and evangelizing new products and technologies to create excitement, instill loyalty, and generate demand at retail. • Created marketing brand strategy and tactical plans to execute annual omnichannel advertising programs. Platforms include television program sponsorships and ROS, trade and consumer… Show more Accepted vacant role and immediately assumed budgetary and marketing plan development and execution strategy for national brands. Responsible for developing brand value and awareness, launching and evangelizing new products and technologies to create excitement, instill loyalty, and generate demand at retail. • Created marketing brand strategy and tactical plans to execute annual omnichannel advertising programs. Platforms include television program sponsorships and ROS, trade and consumer print, digital and social media platforms. Scripted and produced television spots, print advertisements, annual product catalogs, press releases, online product videos, and many other aspects of branded product marketing. • Design both organic and paid advertising campaigns. Plan, produce and coordinate distribution of concise editorial content and advertisements, which generate hundreds of millions of impressions annually. • Drive online sales with corporate website properties and partners such as Amazon.com. Leverage and optimize SEO, PPC, SEM strategies while forging legions of consumers into brand advocates with social and digital media. • Plan and execute trade shows and events including booth design, construction, facility layout, attendee activities, press conferences, show sponsorships, seminars, and media interviews. • Activate organic content marketing strategy with celebrities, pro-staff and field staff as influencers for syndication with specific annual calendars. Negotiate partnerships and author various legal agreements. • Produce and present marketing reports and presentations for shareholders, sales teams, retail partner executives, press agents, seminars, training, and marketing partners. Show less



GoIWx, Inc.

• United States
• Individual and Family Services

• Director of Marketing and Communications

  • Feb 2008 - Oct 2011

  Conducted market analysis in IT hosting space then hired on to lead marketing and communications. Initial tasks included creation of partner programs, differentiate offerings and move firm to Gold Partner status with Microsoft. Developed brand identity and strategy then created partner and customer facing collateral. Actively review and refine internal processes, as well as customer and partner on-boarding. Manage SharePoint services, Partner Portal design and programming, trade shows, press… Show more Conducted market analysis in IT hosting space then hired on to lead marketing and communications. Initial tasks included creation of partner programs, differentiate offerings and move firm to Gold Partner status with Microsoft. Developed brand identity and strategy then created partner and customer facing collateral. Actively review and refine internal processes, as well as customer and partner on-boarding. Manage SharePoint services, Partner Portal design and programming, trade shows, press relations, Strategic Marketing Partner program, and act as the customer liaison for generating customer testimonials and case studies. Solely responsible for making inroads into Microsoft circles evangelizing our differentiation from incumbent players within IT hosting arena in order to broker high-level opportunities. 2009 - Best Employee Attitude Award 2008 - Most Dedicated Employee Award 2008 - Most Improved Team Show less



Mariner Software Inc.

• Contracted website design and developer

  • Jan 2002 - Jan 2010

  Rebuilt established brand and website for Mariner Software beginning with revising graphics, content, and organization to improve visibility, communications with clients for sales and support. Co-developed Content Management System for website management and administration including modules for site content, press releases, product version and download management, list management, shopping cart and more. Site currently ranked at top 1% of internet websites according to websitegrader.com.



Burgess Industries, Inc.

• United States
• Biotechnology Research

• Marketing Director and Press Relations

  • Sep 2005 - Nov 2007

  Led initiative to re-brand and re-introduce a 30 year old company to the highest level of print industry including OEMs such as Goss, Heidelberg, Screen, Fuji, KBA, Komori, and the largest printers in North America such as RR Donnelley & Sons, Malloy, Gannett and Tribune Companies. Success in repositioning company resulted in increased opportunities and the generation of very significant new annual revenues. The increases can be directly attributed to marketing efforts within industry… Show more Led initiative to re-brand and re-introduce a 30 year old company to the highest level of print industry including OEMs such as Goss, Heidelberg, Screen, Fuji, KBA, Komori, and the largest printers in North America such as RR Donnelley & Sons, Malloy, Gannett and Tribune Companies. Success in repositioning company resulted in increased opportunities and the generation of very significant new annual revenues. The increases can be directly attributed to marketing efforts within industry publications, events, collateral materials, online strategies and trade show marketing. Show less



The Flashpoint Design Group / Adonis Systems

• Principal, Project Manager, Graphic and Advertising Designer

  • Mar 1995 - Jan 2004

  Principal Researched market, identified need, developed corporate strategy and business plan; then launched company. Project Development Manager Manage project teams and time-lines to ensure that deliverables are on budget, to specification and customer's satisfaction. In addition to everyday responsibilities, implemented development of Web Content Management Software from concept to reality. Also responsible for growing relationships with consulting firms, independent developers,… Show more Principal Researched market, identified need, developed corporate strategy and business plan; then launched company. Project Development Manager Manage project teams and time-lines to ensure that deliverables are on budget, to specification and customer's satisfaction. In addition to everyday responsibilities, implemented development of Web Content Management Software from concept to reality. Also responsible for growing relationships with consulting firms, independent developers, software developers, ISP’s and advertising design studios, primarily in the Twin Cities. Graphic and Advertising Designer Created many effective layouts and designs for virtually every industry, medium and function. Skills include a full command of all major advertising/graphic design software packages, photography (digital and traditional), video, animation, audio, typography, color theory, 2D and 3D. I am fully versed in providing materials to vendors for output, manufacture or reproduction Show less



Now Software, Inc.

• United States
• Software Development

• Director of Strategic Marketing & Public Relations

  • 1994 - 1996

  Director of Strategic Marketing & Public Relations Dramatically improved all capacities of strategic marketing, brand management and niche market development. Was responsible for marketing, advertising, and public relations initiatives and campaigns. Redesigned company logo, web site, collateral, and company image. Implemented aggressive advertising campaigns. Grew relationships among press and instigated co-marketing partnerships among industry-recognized companies.



Savings Plus, VenerNet, CityWideGuide

• Various sales, design and marketing roles

  • 1993 - 1996

  Began in print advertising sales then diversified that model for web site development. Brought test cases to market which met with success. Decided to attend school for Advertising Design.



US Army

• United States
• Law Enforcement
• 1 - 100 Employee

• Field Artillery Surveyor

  • Sep 1988 - Sep 1995

  Fort Riley, KS Kick ass and take names.