Experience

KINGSLEY BEVERAGE LIMITED

• Head of Sales UK & EUROPE

  • Jun 2022 - Present

  Heading up the commercial team responsible for launching Kingsley Beverages brands into the UK and EU markets.

• Senior National Account Manager

  • Oct 2020 - Jun 2022

  Launching the fantastic Kingsley Beverages branded soft drinks portfolio into the UK market.



Belvoir Farm Ltd

• Retail Lead

  • Mar 2020 - Sep 2020

  Responsible for leading all UK retail business For Belvoir Fruit Farms outside of the multiples. Including but not limited to high street, online (Amazon), specialist retail (farm shops, health stores and garden centres), specialist wholesale, general wholesale, convenience and discounters. Responsible for 2 direct reports (regional account managers) and leading our sizeable partners third party sales force via developing, implementing and overseeing the convenience business strategy. Delivered budgeted sales numbers despite the effects of a global pandemic by working with all customers to tap into growing consumer trends such as quality hydration at home. Show less

• Channel Manager Impulse

  • Aug 2017 - Mar 2020

  National Account Manager for Impulse Cash & Carry / Convenience. Also key end user Impulse national accounts such as Holland & Barrett, Costco, Wilko, Amazon and Aramark. Responsible for the creation and implementation of the impulse convenience and impulse key end user channel strategy nationally. Pricing elasticity, promotional calendar development and frequency, retail club calendar depth and frequency all form part of the role. Along with P&L ownership and analysis, Impulse marketing strategy developed along with the Belvoir marketing team. Trading terms negotiations and execution, new business acquisitions, plus full control of the channel investment budget. Acting as a Brand Ambassador for the Belvoir brand, promoting and protecting its premium status in the market. Show less



Lucozade Ribena Suntory

• United Kingdom
• Consumer Goods
• 200 - 300 Employee

• Customer Business Executive

  • Jun 2016 - Jul 2017

  Junior National Account Manager role on the Landmark account. Responsible for supporting the Landmark CBM, managing the largest Landmark member accounts and delivering key strategies to ensure our customers and the LRS business form a strong partnership and grow together. A strong performance against ambitious targets in a challenging market. Grew three of the largest Landmark accounts by 13% to £5.4m which was +3% above budgeted target. I also excelled in targets against increased distribution of core skus, improved forecasting accuracy and reducing aged debt. During this role I also undertook project work to develop and implement a central order process and strategy for LRS within Landmarks largest member. Show less

• Convenience Account Manager

  • Jan 2015 - Jun 2016

  Managing all Booker Retail Partners group operator business within the UK. A challenging role engaging with multi site operators trading under the Londis and Budgens fascias. Brought onboard 6 new accounts in the first year taking total accounts working with LRS to 12. A total value of £1m ISV, growing in the 2nd year by 22% to just over £1.2m ISV. Leveraged by joint business plan implementation and execution against range, space, distribution, NPD and growth.

• Regional Account Manager

  • Jan 2014 - Dec 2014

  Managing regional accounts with multiple sites worth considerable value to LRS, spanning three different channels which were Regional Convenience, Public Health & Fitness, and Higher Education. Delivering growth for LRS through consulting with these accounts on iconic market leading soft drinks brands Lucozade & Ribena. Hunting for viable new business, management of profit and loss accounts, implementing and executing joint business plans so that my customers and LRS form a strong partnership and grow together. A strong performance in this role with all new business and YOY growth targets achieved. Resulting in me being promoted to a new Convenience Account Manager role, one of only three roles available nationally. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Wholesale Development Executive / Strategic National Projects (Fixed Term Contract)

  • Dec 2012 - Dec 2013

  Account management of the North East wholesale depots including Batleys, Bestway, Booker, Landmark, Sugro and other independant wholesales managing the availability, visibility and profitability of GSK consumer healthcare brands. Responsible also for undertaking strategic project work within the business as required by channel / departmental needs. Strategic project work consists of but is not limited to GSK account manager for strategic customers based nationwide with P&L responsibility, annual promotional calendar development and implementation, business turn around strategy development and implementation, and overseeing media / marketing advertising budget spends within these accounts. The Northern England wholesale territory was in growth versus 2012 performance and also against the 2013 financial budget. I was managing a well known national account from October 2012 which I grew by 5.5% following a previous position of -42% YOY and three years consecutive decline. Show less

• Regional Account Manager (Secondment Maternity Cover)

  • Jan 2012 - Dec 2012

  Managing regional accounts with multiple sites worth considerable value to GSK, spanning three different channels which are Regional Convenience, Public Health & Fitness, and Higher Education. Delivering growth for GSK through consulting with these accounts on consumer and nutritional health care brands. Hunting for viable new business, management of profit and loss accounts, implementing and executing joint business plans so that my customers and GSK form a strong partnership and grow together. The highlights of this role include the Northern Territory in growth of +21% YOY and +5 % versus 2012 financial budget. Three regional convenience accounts driven back into strong growth from a previous 2 years consecutive decline. Show less



CPM UK Limited

• United Kingdom
• Retail
• 1 - 100 Employee

• Key Account Retail Development Executive (GSK)

  • Apr 2011 - Jan 2012

  Calling on the impulse retail sector. I was responsible for delivering growth through category management, transfer orders, and visibility of GSK nutritional healthcare products Lucozade and Ribena. Key accounts were larger symbol member stores often with multiple sites.

• Senior Retail Development Executive (GSK)

  • Jan 2010 - Apr 2011

  Calling on the independent retail sector through a set call file, delivering growth for GSK nutritional healthcare products Lucozade and Ribena. As the Senior Salesperson in the team I was responsible for overseeing the day to day objectives of the team in the area managers absence, reporting back to the Regional Field Manager also in their absence, help with training and development of other team members, presenting part of the team meeting presentations / briefings, and sharing and implementing best practice throughout the sales team. Show less

• Retail Development Executive (GSK)

  • Oct 2008 - Jan 2010

  Calling on independant retail accounts through a set call file, responsible for the growth of GSK nutritional healthcare brands Lucozade & Ribena prodominatly. The job role called on accounts from health & fitness, high street, and independant retail outlets. Although the role was tweaked 6 months into employment as a separate team was implemented to call on the health & fitness section of the call file. Responsibilities were car sales, increasing GSK share of space, brand in store execution and hunt, guide and motivate point of sale placement. Show less



STR Enterprises Ltd

• Bangladesh
• Construction

• Deputy Manager

  • Sep 1998 - Oct 2008

  Deputy to the general manager of a North East hotel chain. Responsible for the overall day to day operations of the hotel. Responsible for health club manager, bar manager, conference and banqueting manager, housekeeping manager,reception manager, restaurant manager and all departmental staff totalling approximately 60. Overseeing company budgets, managing profit and loss account in a revenue versus costs manner. Oversee all due diligence, HR issues, and all sales and marketing plans. Deputy to the general manager of a North East hotel chain. Responsible for the overall day to day operations of the hotel. Responsible for health club manager, bar manager, conference and banqueting manager, housekeeping manager,reception manager, restaurant manager and all departmental staff totalling approximately 60. Overseeing company budgets, managing profit and loss account in a revenue versus costs manner. Oversee all due diligence, HR issues, and all sales and marketing plans.