Experience

Ethos Media

• United States
• Marketing Services
• 1 - 100 Employee

• CEO | Founder | Creative Director

  • Jan 2016 - Present

  Specialized marketing agency that partners with values-driven companies and organizations, including startups, and established entrepreneurs. If you do good with your business, we can help you grow. The areas we specialize in are overall brand-building and brand growth strategy, content marketing, community building, and e-commerce growth. Our belief: marketing should be an ROI activity. We're professionals and experts with emphasis on growth-driven brands. We've been very successful with CPG companies, B-Corps, herbal products companies, wellness, health & fitness, sustainable apparel, overall sustainability, companies with regenerative practices, and so on. Our General Success Formula - #1 Know the market & the audience (really well!) #2 Position the brand & establish methods of reach (plan & strategy) #3 Execute with attraction-based marketing & conversion-emphasis (execute & analyze) #4 Retain, increase frequency, reviews & referrals (refine, rinse, repeat) We deliver project-based and retained marketing services - ✔️ Branding & Brand Strategy ✔️ Content Marketing ✔️ Social Marketing ✔️ E-commerce Growth ✔️ Community-Building ✔️ Scalable Digital Systems & Website/Conversion Improvement ✔️ Marketing Department Consulting & Growth



ORGANIC INDIA USA

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing

  • Mar 2022 - Nov 2022

  HEAD OF MARKETING FOR THE U.S. - Very dynamic leadership role, encompassing marketing team growth and operational systems development, cross-function leadership across the company, brand strategy across all channels, content & social marketing, ecommerce growth (major success of 60% year-over-year growth in a very short time), supporting all Amazon and sales channels, event and field marketing, PR, and spearheading a special brand-growth community project, and much more. I uniquely provided leadership for all internal team members, while bringing a specialized Ethos Media marketing team as a bolt-on solution to create dynamic greater-than-ever combined marketing results. HIGHEST BUSINESS INTEGRITY - This role was a blessing, to lead brand growth for one of the highest-integrity companies with one of the best stories in the world of purpose-driven business. I was tasked with launching entirely new and innovative projects to gather and empower a growing community, inspire new action toward "Healthy, Conscious Living", and connect with much wider audiences. THE ORGANIC INDIA CAFE - Planned for the heart of Boulder, CO. The cafe was designed as a very special development: "A Conscious Community Space", to lead Boulder and Colorado with a circular business model and zero-waste strategies, providing a gorgeous cafe and community space with plant-based foods, herbal teas, coffee, smoothies, and space to gather for events, co-working, and so much more. It has been my honor to work with Organic India in this first iteration. Organic India operates as one of the most conscious companies in the world. Dedicated to regenerative practices and a progressively sustainable supply chain, Organic India provides some of the highest quality herbal teas and supplements in the industry.



Advancement Academy

• United States
• Wellness and Fitness Services

• Founder | Peak Performance Educator

  • Nov 2018 - Dec 2021

  Online education platform designed to support health, vitality, and well-being of the whole human being. For those healing and on a recovery path, and for those who seek to reach their highest potential and optimize their performance. Advancement Academy was established as a platform to bridge the gap between trendy health and fitness promotions, with a practical path for understanding clear actions toward greater awareness, health, and vitality. We accelerate people who are passionate for greater health, focus, and performance.



EquipEval.io

• United States
• Construction

• Co-Founder

  • Jan 2020 - Nov 2021

  EquipEval was founded as a tech-marketplace startup in the Heavy Equipment Industry. The problem we identified was simple, that the heavy equipment marketplace as a whole is completely scattered, complex, and inconsistent in valuation, and providing a straight-forward marketplace for buyers and sellers. Our solution was to create a streamlined marketplace solution bringing together listings across the marketplace for buyers and sellers to experience a modern state-of-the-art search and review of inventory better than ever before. We succeeded in developing an MVP and engaging the marketplace to validate the idea. We learned a lot about the process of engaging this industry and establishing traction. While we didn't succeed in scaling the company, we gained incredible business experience, knowledge, and relationships.



Honest Elements

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director | Educator | Research Generalist

  • Dec 2012 - Dec 2018

  Academic and consulting work around enterprise and community development. Focus on infrastructure development and effective relationship modelling between the systems of enterprise, product & supply-chain sustainability, social equanimity, environmental stewardship, and educational development. Emphasis on cooperative enterprising methods and regenerative practices, for profitability and stewardship-driven regenerative impacts environmentally, socially, economically, and otherwise. My work is categorized as a "generalist", which can be defined, "a modern scholar who is in a position to acquire more than superficial knowledge about many different fields or interests." I sought to synthesize an intelligent perspective toward successful business models that grow, while cascading positive "offsets" or impacts through the nature of the business. Established a framework for values-driven enterprise; founded by principles for developing models of regenerative enterprise and catalyzing this kind of entrepreneurship. Some of the components include conscious operational stewardship, leadership empowerment, holistic thinking and whole-systems design, social responsibility, and more.



Freelance Strategy & Consulting

• Netherlands
• Information Services

• Strategic Consultant

  • Jan 2010 - Mar 2017

  Contracted with various companies and startups for short-medium-long term projects, ranging from new products, services, improved operations, and strategic direction. Industries ranged from health and wellness, fitness, construction, agriculture, neuroscience technology, and others. Contracted with various companies and startups for short-medium-long term projects, ranging from new products, services, improved operations, and strategic direction. Industries ranged from health and wellness, fitness, construction, agriculture, neuroscience technology, and others.



Thoreau College

• Development Lead | Prelude

  • Apr 2016 - Oct 2016

  Thoreau College is a new endeavor in higher education. Starting a college from the ground up. In 2016 was held the first residential program, with tremendous success and participants coming from countries all around the world. The Mission of Thoreau College is to provide transformative post-secondary liberal arts education for the whole human being based on the insights of Rudolf Steiner and anthroposophy. Thoreau College provides an environment of experiences and relationships in which motivated students can explore the deeper nature of the world and themselves and prepare to embark upon lives of courageous service to the ongoing development of humanity.



Goodfluence

• Malaysia
• Marketing Services
• 1 - 100 Employee

• Sustainability Director

  • Apr 2014 - Oct 2014

  I worked together with my friend Rob Greenfield on a nation wide activism tour for food security and catalysing urban gardening programs. I toured across numerous cities in the U.S. and coordinated development for school gardening programs, local food security initiatives, community gardens, tool libraries, and distributed seeds for for people to grow food all across the U.S. Another major component of our tour was to raise awareness about food waste by organizations, leading to almost half of food produced being tossed as waste. We formed a supportive partnership with the FoodIsFreeProject.org.



24 Hour Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Director of Fitness

  • Mar 2005 - Nov 2013

  Multi-department operation, engaged with outstanding P&L responsibility and continuous year-over-year improvement. Provided day-to-day leadership for all departments within clubs. Strong emphasis on staffing and personnel development, club operating systems, and highly effective fitness programming. Also especially encouraging for personal and professional development of management and team members. Frequently regarded as one of the highest performing Managers in 24 Hour Fitness. Steady driver of profitable club operations in proportion to creating an excellent environment for customers and team members. Fitness Manager (<5 years) Department operation with a total of more than 150 personal trainers at a total of seven different locations. Coordination of elaborate personal training programs, highly efficient operation systems, and steady growth of revenues. Responsible for expanded roles as district fitness educator and corporate program consultant. Held 24 Hour Fitness records in single-month club fitness sales, annual fitness revenues over $1 million, and highest maintained average of all department performance metrics for six consecutive months. Assistant Fitness Manager (<1 year) Personal trainer responsibilities including managing clients’ programs, prospecting, sales, and assistance with club management responsibilities. Very quickly promoted through assistant manager role. Personal sales performance routinely in top 10 throughout regional market. 24 Hour Fitness is the largest privately owned U.S. fitness club chain and a health club industry pioneer; operating as multi-billion dollar organization, serving nearly four million members in over 400 clubs.