Experience

Betterworks

• United States
• Software Development
• 100 - 200 Employee

• Senior Manager Marketing Operations

  • Aug 2023 - Present

  San Francisco Bay Area

• Marketing Operations Manager

  • Feb 2022 - Aug 2023

  San Francisco, California, United States

• Marketing Automation Specialist

  • Mar 2021 - Feb 2022

  San Francisco, California, United States



GuideSpark

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation Manager

  • Jan 2019 - Jan 2020

  San Francisco Bay Area • Manage team of 5 SDRs to ensure alignment with Top of Funnel activities • Managed Sales & Marketing tools, as well as vendor relations for Marketo (including Bizible), Drift, SalesLoft, InsideSales, ZoomInfo, ReadyTalk, LinkedIn Sales Navigator, and an SEO Agency • Evaluated, purchased, and implemented tools such as Bizible and Drift • Work cross-functionally to plan, create, and hold 8 webinars in 2019 • Automated GuideSpark’s solicitation and recording of NPS surveys via Marketo… Show more • Manage team of 5 SDRs to ensure alignment with Top of Funnel activities • Managed Sales & Marketing tools, as well as vendor relations for Marketo (including Bizible), Drift, SalesLoft, InsideSales, ZoomInfo, ReadyTalk, LinkedIn Sales Navigator, and an SEO Agency • Evaluated, purchased, and implemented tools such as Bizible and Drift • Work cross-functionally to plan, create, and hold 8 webinars in 2019 • Automated GuideSpark’s solicitation and recording of NPS surveys via Marketo & SFDC • Automated solicitation and reception of key customer information reducing workload for customer success organization and streamlining product delivery • Created and implemented new MQL scoring model and process to match a vertical selling model

• Marketing Specialist

  • Mar 2017 - Dec 2018

  San Francisco Bay Area • Developed marketing materials such as competitor battle cards, sales proposals, and data sheets • Managed relationships with writers and designers to create marketing collateral for demand generation campaigns • Partnered with Sales, Marketing, Product, and Engineering to respond to all RFPs • Leverage Marketo to plan, create, and execute all email marketing campaigns including nurture, webinar, and content syndication programs • Created, implemented, and trained Sales & Marketing… Show more • Developed marketing materials such as competitor battle cards, sales proposals, and data sheets • Managed relationships with writers and designers to create marketing collateral for demand generation campaigns • Partnered with Sales, Marketing, Product, and Engineering to respond to all RFPs • Leverage Marketo to plan, create, and execute all email marketing campaigns including nurture, webinar, and content syndication programs • Created, implemented, and trained Sales & Marketing Organizations on first MQL process at GuideSpark • Leverage SFDC to distribute marketing leads to sales and track conversion performance • Project lead on the implementation and roll out of NewsCred, a Content Marketing Platform • Beginning to end project management of webinar operations, events, and tradeshows • Led the planning and executing of 2 Senior HR Executive dinners with less than a month’s notice in Winter 2018

• Sr. Revenue Development Representative

  • Oct 2016 - Feb 2017

  San Francisco Bay Area

• Revenue Development Representative

  • Dec 2014 - Sep 2016