Director of Digital Marketing

• Sep 2021 - Present

Head Of Digital Marketing

• Nov 2020 - Sep 2021

Digital Marketing Manager

• Nov 2019 - Nov 2020

At The Inside Story, I help our clients leverage social media and digital marketing to tell their stories, reach new customers and develop a powerful brand identity through effective strategies. Key areas of expertise:- Social Media Management: content creation, best-practice, organic campaigns, audience engagement and growth- Social Media Paid Marketing: Facebook & Instagram ads, using the right formats and copy to maximise results from budgets. Reaching new customers through LinkedIn- Digital Marketing: Search Engine Marketing through SEO and PPC

Digital Marketing Specialist

• Oct 2019 - Nov 2019

Digital Manager

• Jul 2018 - Oct 2019

As a member of the Senior Management team, I took ownership of the Digital side of the businesses operations.I was responsible for all content on our website, including products, promotions and store pages. I also project managed new advancements to the website, such as new features and UI improvements. I looked after all of our Google PPC activity, reducing costs and increasing conversions.Looking after other advertising and social media channels were among my other digital responsibilities.

Assistant eCommerce Manager

• Feb 2017 - Jun 2018

Working closely with senior management I supported and advanced the businesses eCommerce operation. Focusing on web content management and Google Search & Shopping campaigns I played a key role in improving and growing the eCommerce business.I successfully ran our Google PPC marketing campaigns, launch products & promotions on our website and relevant platforms, advance our websites content and improve our website customer experience all in-line with our businesses core values and message.

e-Commerce Co-ordinator

• Jul 2014 - Jan 2017

I supported the business on all aspects of its eCommerce. I worked closely with the buying department, logistics department and senior management to ensure our on-line business is running smoothly, effectively and continues to grow and become more profitable. My main duties were:Processing ordersDeveloping the order process Creating product listings on our websiteEnhancing existing product listings to a higher standardCommunicating with manufacture's marketing departments to gain media content for our product listingsEffectively using eBayAfter-sales careUsing our social media channels to promote products and interact with manufacturers and consumers Implementing & ending promotions on our website Working with our web developers to enhance our websiteAmazon seller central - customer relations, competitive pricing and inventory controlEffectively Running our Google shopping & Adwords campaignsWorking on the launches of new brands across all our digital platforms

Sales Consultant

• Feb 2013 - Jul 2014

Sevenoaks Sound & Vision is mid-high end chain of home cinema and HIFI stores. My main focuses were to provide extensive knowledge about wide range of products and to provide demonstrations. Ensuring we have all display models out, clean and in operationMaking sure stock room is kept clean and tidy, and is in a organized manner to insure efficiency when finding products for customers Completing stock counts Updating weekly figures and completing end of day reportsStore merchandisingRegularly checking emails and responding accordinglyEnsuring customer orders have been placedAssisting with maintaining stock levels and ensuring we have back up stock of popular productsManaging pricing for the store, making sure all correct pricing and POS is on displayCompleting weekly competitor forms

Sales Consultant (House of Fraser concession)

• Feb 2013 - Nov 2013

Fossil manufactures watches with its own brand name as well as some of the leading fashion watch brands. My main focus is advising customers on what watch is right for them and ensuring they are happy with the personal service they have received. Other duties include: • Creating displays following visual merchandising guidelines • Completing daily, mid-week and weekly paper work and reports • Responding to email requests from other stores and members of H/O • Managing the concession for 1-2 weeks at a time to cover for holidays • Authorising refunds, till discrepancies, retrospective points and other manager functions • Selling premium designer watches to a wide variety of different people • Adjusting watches – removing links for customers

Sales Consultant

• Aug 2012 - Nov 2012

Duties included: • Providing excellent customer service in line with Beales values • Till operation – Managing Float – ensuring the till has enough change – Cashing up • Managing my own area, ensuring it’s tidy and completing customer requests • Assisting in large moves of stock and re arranging displays Duties included: • Providing excellent customer service in line with Beales values • Till operation – Managing Float – ensuring the till has enough change – Cashing up • Managing my own area, ensuring it’s tidy and completing customer requests • Assisting in large moves of stock and re arranging displays

Weekend Shop Assistant

• Jul 2011 - Jul 2012

At madhouse I was flexible with my working hours, covering for peak times and holidays. Additional duties included: • Improving and driving sales • Dealing with a variety of different people and their requests • Taking phone queries and faxing figures to other stores • End of day paperwork At madhouse I was flexible with my working hours, covering for peak times and holidays. Additional duties included: • Improving and driving sales • Dealing with a variety of different people and their requests • Taking phone queries and faxing figures to other stores • End of day paperwork

Saturday Worker

• Sep 2009 - Mar 2011

My main duties were providing product advice, replenishing shelves and keeping the shop tidy. I learnt a lot about the importance of regular customers. My main duties were providing product advice, replenishing shelves and keeping the shop tidy. I learnt a lot about the importance of regular customers.