Michael Pelaia

President at Hooks Unlimited
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Contact Information
Location
Atlanta Metropolitan Area

Topline Score

Bio

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5.0

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Thomas Meyer

Incredibly accountable and dependable. Michael's company has been a key partner of my company for the last 13 years, providing Media Score with high quality song hooks and incredible customer service. Michael and his team have always been responsive to our needs, even those last minute, after-hour requests. No matter how much pressure we are under to complete a project, Michael makes sure it gets done right. As a business leader and partner, Michael earns my highest recommendation.

Deena Hollander

I've worked with Michael for over 12 years. He has been my favorite vendor to use not only for his charisma but his passion for the work he does. Michael always goes above and beyond to accommodate tight timelines and unruly requests. He is extremely knowledgeable and extremely detail oriented. Michael is easy to work with and always makes you feel that you are his #1 client!

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • President
      • Sep 2002 - Present

      Hooks for music testing, callout and perceptual research. We service the radio industry worldwide with nearly 200,000 hooks and voice announcements in 18 different languages. Ask me about the cloud based version of HookSelect for song selection! Hooks for music testing, callout and perceptual research. We service the radio industry worldwide with nearly 200,000 hooks and voice announcements in 18 different languages. Ask me about the cloud based version of HookSelect for song selection!

    • Staffing and Recruiting
    • 1 - 100 Employee
    • Executive VP/COO
      • Oct 1997 - May 2002

      Marketing research services for both the general consumer industry and broadcast properties. Eagle Research coordinated research for all the radio and TV properties owned and operated by Cox Broadcasting and Cox Radio, Inc. Marketing research services for both the general consumer industry and broadcast properties. Eagle Research coordinated research for all the radio and TV properties owned and operated by Cox Broadcasting and Cox Radio, Inc.

    • Project Manager
      • Aug 1996 - Sep 1997

      General Marketing Research with UPS, Marine Corps, Yellow Freight, Wachovia (now wells Fargo), etc. General Marketing Research with UPS, Marine Corps, Yellow Freight, Wachovia (now wells Fargo), etc.

    • United States
    • Market Research
    • 1 - 100 Employee
    • Project Manager/Operations Manager/VP of Operations
      • Nov 1989 - May 1996

      Market research for radio stations and media organizations worldwide. Coleman has been a consultant and strategic partner to many of the world's most successful radio stations. Market research for radio stations and media organizations worldwide. Coleman has been a consultant and strategic partner to many of the world's most successful radio stations.

    • Client Service Representative
      • 1988 - 1989

      Syndicated radio listenership behavior ratings and qualitative information. Syndicated radio listenership behavior ratings and qualitative information.

    • Account Executive
      • 1987 - 1988

      Developed marketing campaigns for local radio advertisers. Developed marketing campaigns for local radio advertisers.

Education

  • Ithaca College
    Telecommunications Management, Radio/TV, Management, Marketing, Audience Research
    1983 - 1987
  • Walter Panas High School
    1979 - 1983

Community

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