Michael Opton
Business Development and Marketing Director at Terrascapes Landscape Design- Claim this Profile
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Bio
Mark Aldrich, MSc.
I had the pleasure of working with Michael after his company was purchased by ours. With his direction and tenacity along with a tremendous understanding of the industry and client base we were able to design and launch an award winning online system that took the industry by storm. Michael is an excellent executive and an asset to any organization.
Carol Caliendo
I had the pleasure of working with Michael at MassHort. Michael is a skilled marketing professional and entrepreneur. He is particularly even-keeled weaving a myriad details into deliverables. Michael patiently managed and trained volunteers to assist reaching the organizations goals. He created a wonderful productive working environment, he would be a great asset to any organization. Micheal is analytical, creative and diligent.
Mark Aldrich, MSc.
I had the pleasure of working with Michael after his company was purchased by ours. With his direction and tenacity along with a tremendous understanding of the industry and client base we were able to design and launch an award winning online system that took the industry by storm. Michael is an excellent executive and an asset to any organization.
Carol Caliendo
I had the pleasure of working with Michael at MassHort. Michael is a skilled marketing professional and entrepreneur. He is particularly even-keeled weaving a myriad details into deliverables. Michael patiently managed and trained volunteers to assist reaching the organizations goals. He created a wonderful productive working environment, he would be a great asset to any organization. Micheal is analytical, creative and diligent.
Mark Aldrich, MSc.
I had the pleasure of working with Michael after his company was purchased by ours. With his direction and tenacity along with a tremendous understanding of the industry and client base we were able to design and launch an award winning online system that took the industry by storm. Michael is an excellent executive and an asset to any organization.
Carol Caliendo
I had the pleasure of working with Michael at MassHort. Michael is a skilled marketing professional and entrepreneur. He is particularly even-keeled weaving a myriad details into deliverables. Michael patiently managed and trained volunteers to assist reaching the organizations goals. He created a wonderful productive working environment, he would be a great asset to any organization. Micheal is analytical, creative and diligent.
Mark Aldrich, MSc.
I had the pleasure of working with Michael after his company was purchased by ours. With his direction and tenacity along with a tremendous understanding of the industry and client base we were able to design and launch an award winning online system that took the industry by storm. Michael is an excellent executive and an asset to any organization.
Carol Caliendo
I had the pleasure of working with Michael at MassHort. Michael is a skilled marketing professional and entrepreneur. He is particularly even-keeled weaving a myriad details into deliverables. Michael patiently managed and trained volunteers to assist reaching the organizations goals. He created a wonderful productive working environment, he would be a great asset to any organization. Micheal is analytical, creative and diligent.
Experience
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Terrascapes Landscape Design and Fine Gardening
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United States
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Design Services
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1 - 100 Employee
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Business Development and Marketing Director
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Aug 2012 - Present
Oversee development and implementation of marketing & sales plan. Tools in play include website marketing, SEO, Google Adwords, direct mail, social media, and strategic ad placements. Worked with owner to streamline and systematize lead through proposal process. Success can be measured by the substantial growth Terrascapes has experienced in past three years. The company has increased staff size from one designer to now employing three designers, a project manager, and four fine gardeners. Oversee development and implementation of marketing & sales plan. Tools in play include website marketing, SEO, Google Adwords, direct mail, social media, and strategic ad placements. Worked with owner to streamline and systematize lead through proposal process. Success can be measured by the substantial growth Terrascapes has experienced in past three years. The company has increased staff size from one designer to now employing three designers, a project manager, and four fine gardeners.
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Director of Marketing and Membership
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Jan 2008 - Aug 2012
Key administrative director during 2008-2010 restructuring of the Society. Worked in all areas of administration including finance/accounting, marketing, web development, membership, customer service, and IT. Worked with trustees, overseers, staff, and volunteers to bring Mass Hort back to a viable and stable organization. After hiring of Executive Director, I assumed the role of Director of Membership and Marketing. Increased membership participation from 3,500 to over 6,000 members over the course of two years. Responsible for all marketing, social networking, web development and event promotion.
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Web Marketing Consultant
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Oct 2006 - 2008
Partner in a consulting team that helped small to medium-sized companies launch or improve commercial websites. Services include strategic planning, site architecture analysis, search engine marketing (natural and paid), focus group research, partnership and affiliate building programs, website development, content development and competitive research. Partner in a consulting team that helped small to medium-sized companies launch or improve commercial websites. Services include strategic planning, site architecture analysis, search engine marketing (natural and paid), focus group research, partnership and affiliate building programs, website development, content development and competitive research.
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Casino City
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Gambling Facilities and Casinos
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1 - 100 Employee
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Director of Content Development
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Oct 2000 - Oct 2005
Key upper management team member providing direction and oversight for a wide variety of profitable web and print-related products and services. Directly responsible for all material published in nine printed publications and on five distinct websites with a combined visitorship of over 3.2 million per month. Key upper management team member providing direction and oversight for a wide variety of profitable web and print-related products and services. Directly responsible for all material published in nine printed publications and on five distinct websites with a combined visitorship of over 3.2 million per month.
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Owner / Editor
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Jan 1995 - Sep 2000
Developed and marketed industry-leading business-to-business publications that were important tools for comparative financial analysis and executive networking. Products included the Nevada Gaming Almanac and the Gaming Business Directory, Developed and marketed industry-leading business-to-business publications that were important tools for comparative financial analysis and executive networking. Products included the Nevada Gaming Almanac and the Gaming Business Directory,
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Gaming and Budget Analyst
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1990 - 1994
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Education
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1989 - 1989
University of Nevada-Reno
Master of Arts (MA), English Language and Literature, General -
1984 - 1985
Thunderbird School of Global Management
MBA, International Management
Community
