Michael Nielsen

National Sales Manager at LK Products (Pty) Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Western Cape, South Africa, ZA
Languages
  • English Full professional proficiency
  • Afrikaans -

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Experience

    • South Africa
    • Manufacturing
    • 1 - 100 Employee
    • National Sales Manager
      • Dec 2021 - Present

      Braai and accessories Braai and accessories

    • Regional Sales Representative
      • Aug 2020 - Jan 2022

      • Achieve monthly targets by customer and region• Complete weekly and monthly reports by region by customer• Source new business on a monthly basis in order to grow the respective regions• Maximise the product range by way of new customers, and cross sell• Order requests must be completed within 24 hours• Weekly trade visits to dealers followed up with reports and action plans• Attend to national shows• Assist with stock take (twice annually) • Achieve monthly targets by customer and region• Complete weekly and monthly reports by region by customer• Source new business on a monthly basis in order to grow the respective regions• Maximise the product range by way of new customers, and cross sell• Order requests must be completed within 24 hours• Weekly trade visits to dealers followed up with reports and action plans• Attend to national shows• Assist with stock take (twice annually)

    • National Sales Manager
      • Feb 2019 - Apr 2020

      "- Maintain and increase sales of the company's products through effective management of the Sales and Distribution Agents, including review meetings for National and Coastal portfolios- Attend all wine functions , presentations, marketing, tastings and new launches.- Manage the on/off consumption market and feedback any trends to management.- Establish and maintain good Customer relationships and Agent relationships- Manage participation in instore promotions, as well as oncon and offcon.- Managing the implementation of the promotion grid including depot stock levels, POS visibility and group feedback on promotions that are taking place- Manage, develop and maintain a positive internal and external team environment and provide sales target feedback weekly and monthly and provide the tools/training for the team to achieve the company's objectives- Develop sales growth strategies as per customers specifications- Facilitate stock replenishment for all Retail customers( DC)- Prepare and present weekly and monthly sales performances, growth and maintain updated Customer margin and profitability reports, prepare and present Budget variances.- Monitor and record customer engagement levels, follow up on outstanding accounts for timeous payments.- Manage volume and value of returned goods and ensure claims are processed timeously."

    • South Africa
    • 1 - 100 Employee
    • National Sales Manager
      • Nov 2018 - Jan 2019

      "- Maintain and increase sales of the company's products through effective management of the Sales, Merchandising and Distribution Agents, including review meetings for National and Coastal portfolios- Manage and Communicate strike rates internally and externally, weekly, and feedback on corrective actions and successes and compile a weekly and monthly summary report- Manage and communicate waste reports internally and externally and feedback corrective actions and successes monthly- Establish and maintain good Customer relationships and Agent relationships- Manage participation in store layouts, revamps, new store openings, instore promotions, market days and Trade Shows- Managing the implementation of the promotion grid including depot stock levels, POS visibility and group feedback on promotions that are taking place- Manage, develop and maintain a positive internal and external team environment and provide sales target feedback weekly and monthly and provide the tools/training for the team to achieve the company's objectives- Develop sales growth strategies as per customers specifications- Facilitate stock replenishment for all Retail customers in the portfolio- Prepare and present weekly and monthly sales performances, growth and maintain updated Customer margin and profitability reports, prepare and present Budget variance reports, and cost variance (CV) (planned Budget vs actual Budget)- Monitor and record customer engagement levels, monitor inbound and outbound calls handled per Sales Representative and Merchandisers successfully achieving call targets- Manage volume and value of returned goods and ensure claims are processed timeously"

    • Regional Sales and Ops Manager
      • Feb 2016 - Oct 2018

      "- Reporting to the National Sales Manager- Successfully growing business opportunities- Regular travelling to each depot across all regions responsible for- Listing of new products- Compiling and managing budgets per customer- Managing and Reporting profit/loss for each region- Managing third party agents by means of weekly agent meetings- Regular Training and development of Sales Representatives of the brand- Ensures merchandising of products are in line with the required standards"

    • Manufacturing
    • 300 - 400 Employee
    • Regional Key Accounts / Operations Manager - Western Cape, George, PE, East London & Durban
      • Mar 2006 - Jan 2016

      - Settings of Sales budgets - Negotiating channel listing for Amka brands- Negotiating pricing, trading terms and overall spending in conjunction with the National Sales Manager & National Key Account Manager- Training, developing and appraising the Regional Agents - Maintaining relationships with customers - Reporting on trade reports including shelf space and shelf pricing vs opposition brands - Settings of Sales budgets - Negotiating channel listing for Amka brands- Negotiating pricing, trading terms and overall spending in conjunction with the National Sales Manager & National Key Account Manager- Training, developing and appraising the Regional Agents - Maintaining relationships with customers - Reporting on trade reports including shelf space and shelf pricing vs opposition brands

    • South Africa
    • Manufacturing
    • 700 & Above Employee
    • Area Sales Manager
      • Oct 2000 - Feb 2006

      - Previously Enterprise Foods- Responsible for Western Cape area- Monthly store audits in conjunction with Sales Reps to ensure listed products are at times on shelf- Preparing of Sales Reports for Reps- Weekly reporting on trade activities to the Regional Sales Manager- Conducting Sales meetings and presents promotional activity, product performance, store evaluations - Monitoring and reporting on competitor activities- Continuous reviewing of model stocks and ranging by store- Implementing action plans for problem stores

    • Key Accounts Manager - Western Cape
      • Sep 1997 - Sep 2000

      - Previously Enterprise Foods- Maintain relationships with customers - Reporting to the Regional Sales Manager- Monitoring of market trends- Regular trade visitors to monitor stock levels, competitor prices and shelf space- Negotiating new product, brand listing and trading terms with buyers- Preparation of sales budgets- Customers include; *Shoprite *Pick n Pay *SPAR *Makro *Trade Centre *Megasave *Hyperama *Hyper Brackenfell *Hyper Ottery *Seven Eleven *BP *Shell *Engen *Caltex- Headhunted by Enterprise Foods/Tiger Brands whilst employed with Rainbow chickens

    • Key Accounts Manager - Cape Region & Namibia
      • Aug 1996 - Sep 1997

      - Reporting directly to the Regional Sales Manager- Managing customer queries and resolving complaints- Collating of sales statistics and presenting data to Senior Management & Directors- Negotiating of selling prices and trade terms of fresh and frozen chicken for the Cape Region- Setting and implementing budgets- Producing strategic marketing plans- Weekly trade visits - Reporting directly to the Regional Sales Manager- Managing customer queries and resolving complaints- Collating of sales statistics and presenting data to Senior Management & Directors- Negotiating of selling prices and trade terms of fresh and frozen chicken for the Cape Region- Setting and implementing budgets- Producing strategic marketing plans- Weekly trade visits

    • Regional Poultry Sales Co-ordinator - Western Cape, Eastern Cape & Namibia
      • Dec 1993 - Jul 1996

      - Sales Co-ordinator of primary customer - Rainbow Chickens- Administration of fresh chicken orders- Administration of pricing - Securing contractual prices for tender requests- Reporting statistical data to the General Manager- Presenting branch sales to Rainbow Management- Managing customer queries and complaints- Administration of Rainbow rebate statistics and key customer account purchases - Sales Co-ordinator of primary customer - Rainbow Chickens- Administration of fresh chicken orders- Administration of pricing - Securing contractual prices for tender requests- Reporting statistical data to the General Manager- Presenting branch sales to Rainbow Management- Managing customer queries and complaints- Administration of Rainbow rebate statistics and key customer account purchases

Education

  • Bosmansdam High School
    Cape Senior Certificate, Matric
    1983 - 1987
  • Bosmansdam High School
    Matric, Matric
    1983 - 1987

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