Michael Maguigad

Senior Artist at LIVE PH
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Rosa City, Calabarzon, Philippines, PH

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5.0

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Catherine Caringal

This letter is my personal recommendation for Michael Maguigad. Until just recently, I have been Michael's colleague for several years. I found him to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Michael is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several magazine lay outs for our company that have resulted in increased revenue. During his tenure, we saw an increase in profits. Though he was an asset to our creative efforts, Michael was also extraordinarily helpful in other areas of the company. In addition to creating effective advertising mock-upss for sales team, Michael assumed a leadership role in creative meetings, inspiring and motivating other employees. I highly recommend Michael for employment. He is a team player and would make a great asset to any organization.

FRANCIS GUINTU

Michael's talent in his field is definitely a force to be reckoned with, that alone should be enough for anyone's recommendation but he also happens to be diligent about his work, dedicated, open and very honest about his opinions as well. He makes for a great asset in his chosen company.

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Experience

    • Philippines
    • Events Services
    • 1 - 100 Employee
    • Senior Artist
      • May 2023 - Present

  • Team Asia Inc
    • Muntinlupa
    • Associate Creative Director
      • Jun 2019 - Sep 2019

      - Accounts handled: Angkas, Energy Development Corporation, Maynilad, The Blue Leaf, Unionbank, Legato - Accounts handled: Angkas, Energy Development Corporation, Maynilad, The Blue Leaf, Unionbank, Legato

    • Creative Consultant
      • Jul 2018 - Jun 2019

    • Associate Creative Director
      • Nov 2017 - Jun 2018

      Accounts/Brands handled: Coca-Cola, Wilkins, Thunder Super Soda, Shell, Global B2B, Nestle, Grab, Nutriasia, PLDT, Smart, Penshoppe, Oxygen Notable Projects: Coke Studio, Penshoppe Fancon in MOA Arena, Coke Jig Activation, Thunder Super Soda Nationwide Launch and Sampling Accounts/Brands handled: Coca-Cola, Wilkins, Thunder Super Soda, Shell, Global B2B, Nestle, Grab, Nutriasia, PLDT, Smart, Penshoppe, Oxygen Notable Projects: Coke Studio, Penshoppe Fancon in MOA Arena, Coke Jig Activation, Thunder Super Soda Nationwide Launch and Sampling

    • Senior Art Director / Digital Marketing Head
      • Apr 2011 - May 2017

      -Responsible for brand development and imaging and visual communications. -Came up with "big ideas" and the "look" and/or key visuals of ad campaigns. -Monitored the quality of work of in-house artists and juniors. -Created rough layouts of ads and uses all the resources of the agency to produce (FA) the finished ad. -Mentored Junior Copywriters and Junior Art Directors. Tasked to lead the creative team from conceptualization to execution of ideas for campaigns and events. -Presented creative concepts with the ECD to clients. -Monitored the quality of the production team / retainers / freelancers' implementation of the creative department’s designs and concepts especially on BTL aspects of a campaign such as events and activations. Supervised event ingresses to check if setups (e.g. design of stages, booths etc) were aligned with the output of the creative team and expectations of clients. Supervised photo and videoshoots. -Worked closely with the production team and technical director when designing (or approving the designs of juniors of) stage designs, booths and other materials for events and activations to make sure that the designs fit the budget, needs and marketing objectives of clients -Having a background in publishing, was tasked with the approval of printer's output during print proofing. -Having a very wide knowledge on music and songs, tasked to select or sometimes compose music for videos used in events and music or songs that can be used for videos. -Created strategic plans for BTL advertising, digital marketing and social media aspects of a campaign. -Implemented IMC, integration of offline and online. -created content plans and produced content for clients' social media accounts. -Monitored the effectivity of digital ads e.g. Facebook Sponsored ads. -Created analytics report for social media. -Handled the company’s Facebook for Business Account. Show less

  • juan.com.ph
    • Makati, Metro Manila, Philippines
    • Art Director / Content Contributor
      • Sep 2013 - Sep 2016

  • PAFPI - YaKAP Movement
    • Manila, Philippines
    • Head of Marketing
      • Dec 2013 - Dec 2014

    • Graphic Designer / Photographer
      • Jan 2004 - Apr 2011

      I've been doing freelance work even before I took my bachelor's degree in Fine Arts in PWU, Taft, Manila, Philippines. Some of the clients I worked for are Saga Events, BBDO-Guerrero (proximity), Orbit, Doublemint, Quaker Oats, Quantum Hotels and UNO Magazine. I specialize in digital art for print and web and photography (advertorial, fashion, landscape and architectural) I've been doing freelance work even before I took my bachelor's degree in Fine Arts in PWU, Taft, Manila, Philippines. Some of the clients I worked for are Saga Events, BBDO-Guerrero (proximity), Orbit, Doublemint, Quaker Oats, Quantum Hotels and UNO Magazine. I specialize in digital art for print and web and photography (advertorial, fashion, landscape and architectural)

    • Italy
    • Travel Arrangements
    • 700 & Above Employee
    • Cruise Photographer
      • Apr 2010 - Oct 2010

  • 5 Leaf publishing company
    • Madrigal Business Park, Alabang, MM
    • Graphic Designer
      • Jan 2005 - Jun 2005

      Redesigned UNO Magazine during my stint as a graphic designer for 5 Leaf Publishing Company Redesigned UNO Magazine during my stint as a graphic designer for 5 Leaf Publishing Company

Education

  • De La Salle University - IMMAP CDM
    Digital Marketer Program, Digital Mrketing
    2011 - 2012
  • The Philippine Women's University
    Bachelors, Fine Arts Major in Advertising
    2005 - 2009

Community

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