Experience

Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Lead, Retail Visual Merchandising

  • Jun 2018 - Present

  • Create the Visual Merchandising strategies for Men’s and Non-Apparel for the North America Factory House channel, using a data driven approach through analyzing business results and the execution of strategic product presentation tests• Collaborate with the Merchant, Planning/Allocation, Marketing, Retail Operations, Store Design and other cross functional departments to ensure an omni-channel best in class experience in the North America Factory House channel• Supported the design, execution and rollback implementation strategy for the newest Factory House retail store concept Show less

• Regional Visual Manager (East Coast)

  • Jun 2016 - Jun 2018

  Provide visual merchandising training and support to Under Armour Factory House stores;• Train and develop store teammates with floorset, planning, execution and maintenance• Coordinate and facilitate visual merchandising training workshops• Train and develop bench strength within the field• Support the New Store Opening process and corporate visual floorsets



Athleta

• United States
• Apparel & Fashion
• 700 & Above Employee

• FIELD VISUAL MANAGER - SOUTHEAST

  • Aug 2013 - Jun 2016

  • Managed the brand execution across all stores in the Southeast, Mid-Atlantic, Ohio and DC Metro markets by developing strategies to uphold the visual merchandise standards and being a resource, trainer and communicator of information to manage brand consistency. • Facilitated training sessions and development of Field Leaders who perform merchandise presentation functions including all General Managers. • Communicated global messages regarding brand merchandising strategies and initiatives. • Partnered with the Market Director to help identify opportunities and ensure that the stores are effectively running their businesses by observing stores and giving feedback to Market Director/GM in the areas of customer service, operations and people development in addition to store presentation. Show less



Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• SENIOR COORDINATOR of VISUAL MERCHANDISING - SPECIALTY

  • Jan 2013 - Aug 2013

  • Manage window and floorset presentations from brainstorming to execution to ensure strong brand messaging across Under Armour's full-line specialty retail locations including the Vail MTN concept, Mall locations throughout the country, and the first ever Brand House• Support the Visual Merchandising, Marketing and Retail Store Development teams to concept innovative store design and fixture elements to create a best-in-class shopping experience for new and future specialty retail stores• Continue to create standardized visual merchandising onboarding and training programs to train and develop District and Store Managers as well as store team associates to raise the level of merchandising and presentation execution in all Specialty retail locations• Collaborate with Merchant, Planning and Marketing teams on the content for floorset execution including placement of top volume drivers, key mannequin looks, and the cadence of seasonal floorsets• Facilitate store walkthroughs and presentations to executive level personnel to communicate product stories, merchandising strategies, and visual merchandising execution for ongoing seasonal floorsets throughout the year Show less

• VISUAL MERCHANDISING COORDINATOR

  • Jul 2011 - Dec 2012

  • Continually concept, develop and elevate window and floorset presentations that deliver strong brand messaging across 100+ retail locations including 100+ factory house outlet stores and 5 full line specialty retail stores• Support the Visual Merchandising and Retail Store Development teams to concept innovative store design and fixture elements to create a best-in-class shopping experience for new and future prototype stores • Create standardized visual merchandising onboarding and training programs to train and develop District and Store Managers as well as store team associates to raise the level of merchandising and presentation execution in stores • Collaborate with Merchant, Planning and Marketing teams on the content for floorset execution including placement of top volume drivers, key mannequin looks, and the cadence of seasonal floorsets• Create communication documents for stores such as floorset directives and standards manuals, with regular updates and new procedural directives as it relates to current trends and new product deliveries Show less



Coldwater Creek

• United States
• Retail
• 700 & Above Employee

• VISUAL MANAGER - SOUTH/SOUTHEAST REGIONS

  • Aug 2008 - Dec 2010

  • Created strategic business growth initiatives, analyzed product reporting, and developed innovate merchandising concepts and regional market strategies to build incremental sales across 35 stores within the South and Southeast regions• Ensured brand and merchandising expectations were consistently upheld through daily store visits to support store teams on the execution of seasonal directives, the utilization of selling reports to make proactive business decisions, as well as training store management teams and sales associate to develop and improve skillsets on visual merchandising• Provided clear, direct, and structured communication to the region regarding merchandising and presentation initiatives; addressed regional merchandising opportunities and offered solutions through email communications, weekly district and regional conference calls as well as individual touchbases• Supported the corporate Visual Merchandising department by participating in the creation of company floorset directives, facilitating new store openings, participating in flagship store work-throughs, and providing global feedback to the appropriate business partners to identify opportunities in the field• Facilitated regional/district training workshops and meetings including styling and merchandising, planning, and mapping to develop merchant skill level in store teams Show less

• VISUAL MERCHANDISING COORDINATOR

  • Feb 2006 - Aug 2008

  • Maintained the visual presentation standards in the corporate virtual store, including participating in seasonal floorsets, the receiving and transferring of merchandise, and the daily organization of props and hardware• Assisted the Visual Manager of Content in all areas of visual merchandising and presentation standards, store layout and communication of corporate initiatives to all field visual personnel and retail stores via conference calls and floorset directives• Successfully planned the visual presentation for 178 new store openings during a major 2-year retail expansion, communicating the fixture layout, merchandise assortment, and acting as the point of contact during the new store opening process• Developed and maintained productive relationships with key cross-functional business partners, including Marketing, Retail Merchandising, Inventory Planning, Store Operations, and Field Visual Show less

• ASSISTANT MANAGER

  • Jan 2004 - Jan 2006

  Planned and supervised the visual merchandising execution of seasonal floorsets for a +$4M a year location utilizing product reports to identify selling patterns and formulated merchandising strategies to maximize sales



Gap

• United States
• Retail
• 700 & Above Employee

• ASSISTANT STORE MANAGER

  • Jan 2000 - Jan 2004

  Managed a visual team and directed brand appropriate strategic merchandising to react to customer response and product sell through thus maximizing sales while supporting the Store Manager in overall duties both creatively and operationally, including recruiting, interviewing, hiring and staff development processes Managed a visual team and directed brand appropriate strategic merchandising to react to customer response and product sell through thus maximizing sales while supporting the Store Manager in overall duties both creatively and operationally, including recruiting, interviewing, hiring and staff development processes