Michael Leonard

Director of Marketing at Holistic Wellness
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Location
Portland, Maine, United States, US

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Credentials

  • Pink Belt Karate
    -

Experience

    • United States
    • Business Content
    • Director of Marketing
      • Dec 2021 - Present

      We’re not simply a cannabis distribution company. We are a fully integrated marketing, design, packaging fulfillment and medical cannabis distribution company. We know the business because we are in the business. We’re not simply a cannabis distribution company. We are a fully integrated marketing, design, packaging fulfillment and medical cannabis distribution company. We know the business because we are in the business.

    • Company Owner
      • Jan 2019 - Apr 2022
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Business Development & Account Services
      • Aug 2013 - Apr 2022

      Nurture existing clients, and develop new business for advertising, and sponsorship opportunities leveraging all aspects and media of Down East Enterprise including digital properties, Down East TV and Down East Magazine events. Nurture existing clients, and develop new business for advertising, and sponsorship opportunities leveraging all aspects and media of Down East Enterprise including digital properties, Down East TV and Down East Magazine events.

    • United States
    • Restaurants
    • Principal
      • Apr 2018 - Jan 2019

      Nurture and grow existing client base, develop and establish branding strategies across all media, identify business opportunities for clients, media buying, planning and sponsorship activation. Nurture and grow existing client base, develop and establish branding strategies across all media, identify business opportunities for clients, media buying, planning and sponsorship activation.

    • Renewables & Environment
    • 1 - 100 Employee
    • Business Development & Communications
      • Jul 2012 - Aug 2013

      Provide guidance and content for company web site and social media platforms with emphasis on educating both the public and businesses to the financial and environmental benefits of recycling local and using biodiesel. Source new business for biodiesel with focus on large trucking fleets. Engage with sales team to assist with the recruitment of restaurants to recycle their used cooking oil with Maine Biofuels.

    • Consultant
      • 2012 - 2013

      Public Relations, Event Marketing, Brand Repositioning and Business Development

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing & New Business Development
      • Aug 2012 - Jul 2013

      Develop long term strategic partnerships and sponsorship programs with local businesses to generate additional revenue and community involvement. Develop long term strategic partnerships and sponsorship programs with local businesses to generate additional revenue and community involvement.

    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Rogue Forecast Consutling
      • Jan 2012 - Aug 2012

      Executive consultant to the Local Marketing Community™ is a new marketing platform designed specifically for downtown communities. The LMC platform is the only fully integrated “Buy Local / Shop Local” platform in the marketplace. We take “Buy Local / Shop Local” to the next level. Our system travels beyond bumper stickers and window decals. We have integrated feedback, referrals, print, loyalty programs, online marketing and social media in one package. Executive consultant to the Local Marketing Community™ is a new marketing platform designed specifically for downtown communities. The LMC platform is the only fully integrated “Buy Local / Shop Local” platform in the marketplace. We take “Buy Local / Shop Local” to the next level. Our system travels beyond bumper stickers and window decals. We have integrated feedback, referrals, print, loyalty programs, online marketing and social media in one package.

    • Partner
      • Dec 2010 - May 2012

      New business with focus on educating advertisers, content providers and media buyers to the advantages of a multiscreen environment. Before digital there were clear lines of distinction between television and the Internet. Today that is no longer the case. We are a consulting firm that can guide established advertisers, media companies, and ad agencies through this period of profound change. New business with focus on educating advertisers, content providers and media buyers to the advantages of a multiscreen environment. Before digital there were clear lines of distinction between television and the Internet. Today that is no longer the case. We are a consulting firm that can guide established advertisers, media companies, and ad agencies through this period of profound change.

    • Entertainment Providers
    • 1 - 100 Employee
    • Director Marketing & Business Development
      • Feb 2011 - Sep 2011

      Marketing and media partnerships, sponsorship development & activation. The KahBang Music, Art & Film Festival is an annual 9-day, multi-venue event held every August in Bangor, Maine. KahBang is not just another festival, it’s a brand built on discovering the next big thing. Marketing and media partnerships, sponsorship development & activation. The KahBang Music, Art & Film Festival is an annual 9-day, multi-venue event held every August in Bangor, Maine. KahBang is not just another festival, it’s a brand built on discovering the next big thing.

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Marketing & New Business
      • Jan 2009 - Jan 2011

      Online Community Marketing Platform developed for the small business owner, facilitating customer retention, customer feedback, group couponing, email and mobile marketing. Online Community Marketing Platform developed for the small business owner, facilitating customer retention, customer feedback, group couponing, email and mobile marketing.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Vice President Marketing
      • Jan 2006 - Mar 2008

      Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and content development and strategic partnerships. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and content development and strategic partnerships.

    • United States
    • Construction
    • 1 - 100 Employee
    • Director Marketing
      • 2006 - 2007

      Product development, social media marketing, content productions and aggregation, re-branding, and partner services Product development, social media marketing, content productions and aggregation, re-branding, and partner services

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director New Business
      • 2002 - 2004

      Sports and Entertainment Marketing agency both owned and operated music festivals, comedy festivals, award shows, and charitable sporting events. Responsibilities included business development, copy writing, client relations and account services, marketing and sponsorship sales. Sports and Entertainment Marketing agency both owned and operated music festivals, comedy festivals, award shows, and charitable sporting events. Responsibilities included business development, copy writing, client relations and account services, marketing and sponsorship sales.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing Manager & Underwriting
      • 1996 - 1999

      Created, developed and executed special programs, corporate underwriting and strategic partnerships to generate new business and non traditional revenue streams. Created, developed and executed special programs, corporate underwriting and strategic partnerships to generate new business and non traditional revenue streams.

    • United States
    • Telecommunications
    • NTR Director, WKLB, WBOS
      • 1996 - 1999

      • Developed long term strategic revenue partnerships with special event, music festivals, and expo promoters. • Championed partnerships with local charities to maximize fund-raising efforts for both charity and increased radio station revenue through corporate sponsorship. • Managed, trained and motivated a group of six account executives. • Developed long term strategic revenue partnerships with special event, music festivals, and expo promoters. • Championed partnerships with local charities to maximize fund-raising efforts for both charity and increased radio station revenue through corporate sponsorship. • Managed, trained and motivated a group of six account executives.

Education

  • Bridgewater State University
    BS, Communications
    1986 - 1989
  • Saint Francis Xavier Elementary
    Honors

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