Michaella Michael

Brand Manager at Laiko Cosmos Trading Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Cyprus, CY

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Experience

    • Cyprus
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Manager
      • Apr 2019 - Present

    • Brand Manager
      • Oct 2003 - Feb 2019

      Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habitsMonitoring and analyzing business performance, business goals (awareness, share, consumer profile, profitability, etc.) the competition.Implementing the marketing plans by working with internal and external partners to deliver in a timely manner and on budget.Involved in the development of the company’s aspects of marketing, including: Planning, Advertising, Promotion, Product Development, Sponsorship. The role is often challenging, varied and exciting.Maintaining and building contacts with the mediaManaging the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printersDeveloping and organizing promotional campaigns to develop new products, increase awareness of existing products, and to obtain a competitive position in the market.Good communication with principals to ensure a positive relationship with suppliers is maintained.Delivering monthly reports to principles relating to brand performance and local market insights. Preparing and keeping records for all marketing expenditures so as to know our investment to each customerDelivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. Coordinating regular meetings and preparing regular reports outlining the brands’ performance.Establishing performance specifications, cost and price parameters, market applications and sales estimates.

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