Experience

Outdoor Afro, Inc.

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2023 - Present

  • Develop social media strategy and content calendar, including recruitment and coordination of visual asset creators and copywriting. • Implement social media plan, publishing content per content calendar, engaging with followers, and tracking & reporting metics. • Develop email marketing strategy and themes for regular newsletters, and execute ad hoc emails based on special news. • Track email metrics using Klaviyo, track assets, and manage approvals and other requests… Show more • Develop social media strategy and content calendar, including recruitment and coordination of visual asset creators and copywriting. • Implement social media plan, publishing content per content calendar, engaging with followers, and tracking & reporting metics. • Develop email marketing strategy and themes for regular newsletters, and execute ad hoc emails based on special news. • Track email metrics using Klaviyo, track assets, and manage approvals and other requests internally and from stakeholders. • Maintain an up-to-date marketing metrics dashboard across all marketing channels. • Track digital ad assets and maintain an up-to-date advertising metrics dashboard. Show less



The Wildflower Company

• Consumer Services
• 1 - 100 Employee

• Co-Founder & CMO

  • Mar 2022 - Present

  United States • As the Co-Founder of The Wildflower Company, Michaella handles all things email marketing, social media, and brand strategy.⁠ • Developed creative and on-brand social media strategies to generate sales, grow our audience, and maintain a consistent presence online. • Generated brand-specific and innovative messaging angles for email marketing campaigns, gaining 300 organic email subscribers in 6 months. • Curate creative marketing strategies to further drive brand… Show more • As the Co-Founder of The Wildflower Company, Michaella handles all things email marketing, social media, and brand strategy.⁠ • Developed creative and on-brand social media strategies to generate sales, grow our audience, and maintain a consistent presence online. • Generated brand-specific and innovative messaging angles for email marketing campaigns, gaining 300 organic email subscribers in 6 months. • Curate creative marketing strategies to further drive brand awareness, customer acquisition, and revenue growth. Show less



Protect Our Breasts

• United States
• Education Administration Programs
• 1 - 100 Employee

• Diversity and Inclusion Advisor

  • Jan 2019 - Present

  POB is a non-profit organization on a mission to empower young adults to make safer choices, especially during windows of susceptibility, by distilling intricate, peer-reviewed research on harmful chemicals in everyday products into user-friendly blog posts and social media content As an alum and a current Diversity Advisor, I conduct quarterly meetings to improve upon the current language, and generate new and inclusive language across platforms. I also assist in researching, vetting… Show more POB is a non-profit organization on a mission to empower young adults to make safer choices, especially during windows of susceptibility, by distilling intricate, peer-reviewed research on harmful chemicals in everyday products into user-friendly blog posts and social media content As an alum and a current Diversity Advisor, I conduct quarterly meetings to improve upon the current language, and generate new and inclusive language across platforms. I also assist in researching, vetting, and reaching out to dozens of mission-aligned companies to pitch partnership opportunities. Show less



cocokind

• United States
• Consumer Goods
• 1 - 100 Employee

• Content Creator for The Cocokind Ambassador Program

  • Sep 2022 - Jul 2023

  Cocokind is founded on community > marketing and approaches all community interactions with positivity, empowerment, and support. As a Cocokind Ambassador, I lead with these values at the forefront when creating and sharing social media content on behalf of the brand.



OwnTrail

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2023 - Jun 2023

  Responsible for the member acquisition funnel, with a focus on organic channels including social, email and SEO, including: • Develop and implement digital marketing campaigns that align with the company's goals and objectives. • Create and manage content for the company's website and social media channels. • Analyze and report on the performance of digital marketing campaigns, and provide recommendations for improvement. • Work closely with the product and… Show more Responsible for the member acquisition funnel, with a focus on organic channels including social, email and SEO, including: • Develop and implement digital marketing campaigns that align with the company's goals and objectives. • Create and manage content for the company's website and social media channels. • Analyze and report on the performance of digital marketing campaigns, and provide recommendations for improvement. • Work closely with the product and community teams to understand the target audience and develop targeted marketing strategies. • Stay up-to-date with industry trends and best practices in digital marketing. Show less



IFundWomen

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Marketing Program Manager

  • Jul 2022 - Dec 2022

  • Brought to life high-impact marketing strategies and campaigns with innovative ideas that elevated the brand and drove member acquisition. • Created and executed email marketing strategies to increase customer engagement 3x industry standard to an average open rate of 51.81%, and subscriber count by 26K. • Coordinated dozens of speaking engagements and PR events. • Produced over 60 educational workshops—booking guests, designing landing pages, producing, and curating… Show more • Brought to life high-impact marketing strategies and campaigns with innovative ideas that elevated the brand and drove member acquisition. • Created and executed email marketing strategies to increase customer engagement 3x industry standard to an average open rate of 51.81%, and subscriber count by 26K. • Coordinated dozens of speaking engagements and PR events. • Produced over 60 educational workshops—booking guests, designing landing pages, producing, and curating email communication. • Planned and executed virtual events for revenue-driving programs like branded grant programs and sponsored pitch competitions. • Managed and executed deliverables across multiple events and work streams in collaboration with our enterprise and product teams.

• Marketing Associate

  • Mar 2021 - Jul 2022

  • Coordinate speaking engagements and PR events • Curate IFundWomen email strategy, increasing customer engagement and subscriber count, and driving revenue • Plan and execute educational workshop strategy—booking guests, curating landing pages, handling production, and email communication • Lead virtual event production for revenue-driving programs like branded grant programs and sponsored pitch competitions



Paladin

• United States
• Software Development
• 1 - 100 Employee

• Account Coordinator

  • Sep 2020 - Mar 2021

  United States • Onboard and train new customers and maintain existing relationships • Answer customer questions and troubleshoot technical issues to ensure a user-friendly experience • Strategize and design social media posts to promote Paladin Software and Measure Studio brands



WeAre8

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Consultant

  • May 2020 - Aug 2020

  New York City Metropolitan Area

• Account Manager

  • May 2019 - May 2020

  New York, New York • Help on-board new clients and maintain existing relationships with clients, ensuring a continuous increase in overall users. • Assist in the daily creation and management of 8’s internal database, applying creativity with digital media and knowledge of pop culture and current events. • Oversee campaign performance to provide detailed and coherent data reporting to brands clients. • Source and outreach to consumers and brands to facilitate results on campaign… Show more • Help on-board new clients and maintain existing relationships with clients, ensuring a continuous increase in overall users. • Assist in the daily creation and management of 8’s internal database, applying creativity with digital media and knowledge of pop culture and current events. • Oversee campaign performance to provide detailed and coherent data reporting to brands clients. • Source and outreach to consumers and brands to facilitate results on campaign deliverables. • Assist with community relationships, outreach, and customer service.

• Intern

  • May 2018 - Jun 2019

  Greater New York City Area • Developed creative and analytical strategy for influencer/brand marketing campaigns to present to prospective clients in collaboration with the CEO. • Generated brand-specific messaging angles and content ideation for each campaign.



Isenberg School of Management, UMass Amherst

• United States
• Higher Education
• 200 - 300 Employee

• Isenberg Senior Gift Committee Social Media Chair

  • Sep 2018 - May 2019

  • Create and share regular updates on social media to promote senior gift and upcoming events. • Provide information about what the committee does to encourage students to donate to the senior gift. • Table around the university to boost donations to the senior gift. • Brainstorm the senior class' gift to the school (Class of 2019's Senior Gift: Endowed Scholarship)

• Isenberg Marketing Club Fundraising Chair

  • Apr 2017 - May 2019

  • Design and sell merchandise such as Isenberg t-shirts & beanies. • Communicate and partner with local business to create fundraising events. • Produce new ideas to raise money for the club. • Conduct bi-weekly meetings with the committee.



UMass International Programs Office

• IPO Buddy's Program Head of Marketing

  • Sep 2018 - May 2019

  • Create and share posts on social media to promote the program and upcoming events. • Organize events to encourage international students to become more involved around campus. • Help international students feel more acclimated to a new environment.



University of Massachusetts Amherst

• United States
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Dec 2016 - May 2019

  • Conduct multiple campus tours, weekly, to provide prospective students with information about the university • Coordinated four rounds of interviews as part of the hiring committee • Screened and selected most qualified college admissions representatives from a pool of over 300 applicants • Coordinated the University's special tour program for students from traditionally underprivileged areas. • Assisted the Directors of Admissions in hosting multiple UMass open… Show more • Conduct multiple campus tours, weekly, to provide prospective students with information about the university • Coordinated four rounds of interviews as part of the hiring committee • Screened and selected most qualified college admissions representatives from a pool of over 300 applicants • Coordinated the University's special tour program for students from traditionally underprivileged areas. • Assisted the Directors of Admissions in hosting multiple UMass open house events, which required intense preparation to accommodate several thousand visitors to campus. Show less



PwC

• Professional Services
• 700 & Above Employee

• Real Estate Tax Intern

  • Jun 2017 - Aug 2017

  Greater New York City Area • Accurately prepared tax returns and workpapers for corporations, partnerships, and individuals. • Conducted tax research to become familiarized with tax laws and procedures.



PwC

• Professional Services
• 700 & Above Employee

• IFS Intern

  • Jun 2016 - Jul 2016

  Greater New York City Area Researched and organized information on diversity and inclusion for Experienced Recruiting. Analyzed accounting curriculums used for STEM research for Campus Recruiting. Hosted a PwC talk show for the Creative Video Team.