Experience

Glade Optics

• United States
• Sporting Goods
• 1 - 100 Employee

• VP of Product & Sustainability

  • Jul 2021 - Present

  Doing what I love; building a team, developing unique product stories, crafting innovative products, and diligently ensuring what we create adds true value to our community with minimal impact on our shared environment.



NRS - Northwest River Supplies, Inc.

• United States
• Sporting Goods
• 1 - 100 Employee

• Sustainability Officer

  • Feb 2021 - Jul 2021

  Moscow, Idaho, United States I developed our corporate sustainability strategy from product innovation, resource conservation, waste elimination, and education. I worked to establish goals and construct our long-term action plan to minimize our impact on our planet and waterways we share with our fellow enthusiasts. I transitioned over 70% of our apparel line away from virgin materials and eliminated 90% of plastic components from our apparel packaging.

• Product Manager

  • Jan 2014 - Jul 2021

  Moscow, Idaho I led the creative and strategic product direction and lifecycle. I focused on efficiently growing NRS product and transitioning our business from distribution to a true brand manufacturer. I explored emerging markets, analyzed industry trends, and developed appropriate strategies and product lines, while creatively managing thousands of products across 20 primary product categories and 6 primary sales channels. I crafted the stories behind our product, developed our messaging, and delivered… Show more I led the creative and strategic product direction and lifecycle. I focused on efficiently growing NRS product and transitioning our business from distribution to a true brand manufacturer. I explored emerging markets, analyzed industry trends, and developed appropriate strategies and product lines, while creatively managing thousands of products across 20 primary product categories and 6 primary sales channels. I crafted the stories behind our product, developed our messaging, and delivered this to our global sales team, key accounts, and all internal and external stakeholders.

• Sales Manager

  • Aug 2009 - Jan 2014

  Fruita, Colorado Remotely developed a subsidiary business venture; TrekSta USA.

• Wholesale Account Manager

  • Jun 2006 - Jul 2009

  Moscow, Idaho Managed all B2B sales within California, Hawaii, and Nevada achieving over $1M for the first time in company history and continued to grow annual revenue at a greater rate than our other sales channels. I grew an account list of 200+ retailers and outfitters while cultivating strong relationships.

• Sales Coordinator

  • Feb 2005 - May 2006

  Moscow, Idaho I provided dynamic customer-centric service via email, web, and phone. I led the training of new hires in customer service and sales techniques. I developed, organized, and maintained prospective account lists and consistently achieved the highest amount of outbound calls per month.



TrekSta USA

• United States
• Sporting Goods Manufacturing

• Sales Manager

  • Aug 2009 - Jan 2014

  Moscow, Idaho I launched an unknown South Korean brand in the North American market. I curated and developed the North American product assortment, managed all aspects of marketing and sales, including hiring and managing 13 independent sales representatives. We achieved 120% growth in year two and 75% growth in year three, before successfully negotiating the sale of our North American distribution rights.



Mountain Gear

• Retail Sales Associate

  • Jan 2003 - Aug 2004

  Spokane, Washington Where it all started; selling kayaks, promoting events, running a weekly canoe and kayak demo, and learning the joys of independent specialty retail.