Experience

A&MPLIFY by Alvarez and Marsal

• United States
• Professional Services
• 1 - 100 Employee

• Managing Director

  • Sep 2021 - Present

  Washington DC-Baltimore Area



Accenture Interactive

• Managing Director and Design Lead

  • Nov 2017 - Oct 2020

  Washington D.C. Metro Area Co-founded team to drive new profitable revenue opportunities by unlocking clients’ trapped value. Combined Strategy, Design and Technology to introduce new products and services, businesses, and business models. • Built global team that drove $300M in annual sales. • Developed Accenture’s Growth and Innovation methodologies and services. • Recruited and hired North American team of 60+ that created digital factories and venture Incubation capabilities with fortune 500 clients.



Accenture Federal Services

• Managing Director and Digital Studio Lead

  • Dec 2015 - Nov 2017

  Washington, DC Launched Federal Digital Studio initiative that provided digital transformation for US Government clients through new design, strategy, marketing, and product development offerings. • Built team of 65 from inception, and managed the opening of a 13,000 sq. ft. studio dedicated to client collaboration and co-creation. • Led team’s development and deployment of new digital offerings, including Service Design & Strategy and Digital Product Development that resulted in more than 40 client… Show more Launched Federal Digital Studio initiative that provided digital transformation for US Government clients through new design, strategy, marketing, and product development offerings. • Built team of 65 from inception, and managed the opening of a 13,000 sq. ft. studio dedicated to client collaboration and co-creation. • Led team’s development and deployment of new digital offerings, including Service Design & Strategy and Digital Product Development that resulted in more than 40 client engagements in just two years. • Developed client engagement and sales efforts, supporting multi-year, engagements achieving dramatic sales success civilian, defense, and intelligence agencies. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Senior Manager, Insights and Strategy

  • Jul 2010 - Dec 2015

  Arlington, VA Helped build Accenture’s industry-leading marketing analytics practice. Advised clients on strategy and insights using statistical techniques including advanced regression to quantify returns on marketing activities and optimize investment. Led client engagements, modeling teams, and recommended investment reallocation among marketing and media activities to maximize profitability. • Architected and helped sell $28M Personalization, CRM, and Loyalty Analytics program for super major oil… Show more Helped build Accenture’s industry-leading marketing analytics practice. Advised clients on strategy and insights using statistical techniques including advanced regression to quantify returns on marketing activities and optimize investment. Led client engagements, modeling teams, and recommended investment reallocation among marketing and media activities to maximize profitability. • Architected and helped sell $28M Personalization, CRM, and Loyalty Analytics program for super major oil company across seven European countries as foundation for global program platform. • Helped sell and served as digital lead on $14M Digital Transformation and Loyalty Strategy for US-based super major oil company. • Helped develop and launch an analytics-enabled location-based marketing program for Verizon Wireless. • Oversaw econometric modeling and marketing mix recommendations for global credit card company across 17 countries, evaluating more than $400M in annual spend investment driving $8B in revenue. • Led US engagement for global consumer electronics manufacturer and developed MROI-driven integrated campaign framework defining marketing strategy for budgets exceeding $320M that generated $10B in annual sales. Show less



Fenice Energy

• India
• Renewables & Environment
• 400 - 500 Employee

• International Marketing Director

  • 2008 - Oct 2009

  Led international marketing strategy and execution for the largest solar energy services provider in the US during rapid international expansion. Directed market entry and led program development, multi-language web presence, and public relations for geographies outside North America, including Spain, Caribbean, Middle East, Asia and Africa, Puerto Rico, Israel, UAE, India and South Korea. • Crafted investor and project partner pitch materials leading to $4 million Letter of Intent from… Show more Led international marketing strategy and execution for the largest solar energy services provider in the US during rapid international expansion. Directed market entry and led program development, multi-language web presence, and public relations for geographies outside North America, including Spain, Caribbean, Middle East, Asia and Africa, Puerto Rico, Israel, UAE, India and South Korea. • Crafted investor and project partner pitch materials leading to $4 million Letter of Intent from International Finance Corporation designed to fund company entry into India and Sub-Saharan Africa. • Developed framework used to select 12 out of 150 countries evaluated and identified more than $7 billion in qualified solar project opportunities. • Oversaw public relations, including media and agency management, resulting in selection as an AlwaysOn Going Green Top 100 Private Company and Clean Air-Cool Planet Climate Champion. Show less



AOL

• United States
• Software Development
• 700 & Above Employee

• Director, Brand Marketing

  • Oct 2006 - Feb 2008

  Oversaw business development with retailers and packaged goods manufacturers for Shortcuts.com, an innovative online paperless coupon program designed to accelerate online advertising by linking awareness to consideration, selection and purchase. • Conducted market-sizing for new online coupon offering that defined top 25 retailer and 50 consumer product goods targets based on coupon volume and budget analysis. • Led positioning, messaging and collateral development for online and… Show more Oversaw business development with retailers and packaged goods manufacturers for Shortcuts.com, an innovative online paperless coupon program designed to accelerate online advertising by linking awareness to consideration, selection and purchase. • Conducted market-sizing for new online coupon offering that defined top 25 retailer and 50 consumer product goods targets based on coupon volume and budget analysis. • Led positioning, messaging and collateral development for online and offline selling propositions.

• Director, Brand Marketing

  • May 2005 - Oct 2006

  Led brand marketing effort of AOL High Speed and AOL’s Safety & Security Center for Access Division to drive sustainable subscription and incremental revenue. • Constructed messaging framework and oversaw new privacy policy notification allowing for online behavioral targeting of 20-million member base with no increased subscriber churn. • Developed the first competitive claim for safety and security that anchored $92 million advertising campaign and drove brand consideration in… Show more Led brand marketing effort of AOL High Speed and AOL’s Safety & Security Center for Access Division to drive sustainable subscription and incremental revenue. • Constructed messaging framework and oversaw new privacy policy notification allowing for online behavioral targeting of 20-million member base with no increased subscriber churn. • Developed the first competitive claim for safety and security that anchored $92 million advertising campaign and drove brand consideration in non-subscriber households by 36%. • Led price change team that delivered 10% unplanned service upgrades while minimizing churn to exceed operating income plan by more than $12 million.

• Director, Channel Marketing

  • Jul 2003 - May 2005

  Headed AOL team that developed merchandising, promotion, advertising and availability programs to drive member acquisition constituting 94% of Retail and OEM channel plan. • Directed Channel Marketing programs that increased merchandising, promotions, and advertising output by 25%, accounting for 95% of total marketing team activities, coming in 4% under budget and helping department maintain more than 95% of retail and 100% of OEM partnerships. • Orchestrated largest company promotion… Show more Headed AOL team that developed merchandising, promotion, advertising and availability programs to drive member acquisition constituting 94% of Retail and OEM channel plan. • Directed Channel Marketing programs that increased merchandising, promotions, and advertising output by 25%, accounting for 95% of total marketing team activities, coming in 4% under budget and helping department maintain more than 95% of retail and 100% of OEM partnerships. • Orchestrated largest company promotion for Retail and OEM channels supporting product launch that delivered 3,800 in-store demo events during peak traffic season within budget and helping maintain 100% availability in participating partner locations and expanding new product availability in 8,000 locations. • Reduced budget by more than 30% for Q4 ’04 promotion, while expanding participating partners to include OEM channel by eliminating unsuccessful activities and reusing high cost elements. • Shifted AOL Channel team from functional to partner alignment to increased team efficiency, reducing selling cycle by more than 30%, allowing more total programs with target partners.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Operational Marketing Manager

  • 2001 - Jun 2003

  Set divisional strategy for development and commercialization of frozen non-carbonated beverage category and led market introduction of multiple new consumer beverages. • Took over problem-plagued team that launched four new products with 100-outlet test within five months. • Led Sprite REMIX divisional launch with new package form and distribution system that yielded more than 30,000 new outlets.

• Product Manager

  • 1999 - 2001

  Established marketing program execution service for Coca-Cola and customer designed initiatives. • Conceived and deployed the company’s first In-Outlet Execution program resulting in programs with over 15,000 McDonald’s, Burger King and Wal-Mart locations within nine months. Program more than doubled program execution, achieving rates above 94%.



Coca-Cola Fountain

• National Account Executive

  • 1998 - 1999

  Managed the 3rd largest franchisee in the Arby’s system with 160 locations throughout Oklahoma, Kansas, Arkansas and Missouri. Oversaw field management of 40+ franchisees. Achieved 99.6% of ’business plan (+8.7% vs. ’97) generating over $3.5MM in profitable revenue.

• Account Executive II

  • 1995 - 1998

  Managed 45 restaurant franchisees throughout 7 state region, accounting for 250 outlets and revenue of $4.5MM for CCF. Utilized professional account management to attain volume, share and profit objectives while building effective long-term relationships. Maintained consumer soft drink incidence growth and increased average ounces per transaction in account portfolio despite significant year-to-year average unit transaction volume declines.

• Account Executive I

  • 1992 - 1995

  Managed portfolio of regional chain accounts in Northern California.

• Territorial Sales Manager

  • 1989 - 1992

  Managed 2,800 accounts across three-state geography.