Experience

World Select Cuts, LLC

• United States
• Food & Beverages
• 1 - 100 Employee

• VP of Sales - Foodservice

  • May 2023 - Present

  Building profitable sales with operators and distributors through an innovative product line. Building profitable sales with operators and distributors through an innovative product line.



Cheetah Technologies

• United States
• Food & Beverages
• 1 - 100 Employee

• Sr. Director of Strategic Partnerships

  • Oct 2022 - Apr 2023

• Head of Procurement & Category Management

  • Mar 2019 - Oct 2022



Palo Alto Foods, Inc

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Vice President of Sales and Marketing

  • Nov 2015 - Mar 2019



Frosty Acres Brands

• United States
• Food & Beverages
• 1 - 100 Employee

• Regional Vice President Sales

  • Nov 2013 - Jun 2015

  Partner with independent foodservice distributors to grow market share in this $660 billion industry. Create go to market strategy with both foodservice and retail food distributors. Collaborate with distributors to drive profitability through vendor programs, logistics, sales training and merchandising effectiveness. Partner with independent foodservice distributors to grow market share in this $660 billion industry. Create go to market strategy with both foodservice and retail food distributors. Collaborate with distributors to drive profitability through vendor programs, logistics, sales training and merchandising effectiveness.



US Foods

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sales and Marketing Strategy - US Foods

  • Apr 2012 - Sep 2013

  Strategic sales, marketing and category management consulting. Collaboratively build and launch the Food Fanatics program nationally. Program designed to bring culinary and operational consultation to our customers through digital and print media as well as culinary field experts.

• Director of Marketing

  • Jul 2005 - Apr 2012

  Self-directed, innovative executive leading all aspects of marketing including training, customer events, general sales meetings and ‘go to market” strategies with an eye toward profitable sales growth in this $600M division.Led team of specialists, including Marketing, Business Solutions, Supplies & Equipment, Produce and four talented Culinary Specialists to continued success. Created, managed, coordinated and executed cross functionally, all sales and marketing strategies. Implement tactical plans that exceed company expectations while clearly understanding how to measure and communicate resultsOversaw marketing communications including private brand sales, public relations, advertising, white papers, trade shows, seminars and events, collateral materials, analysis and market research management, and digital media design and content.Created product marketing plans, including market segmentation, positioning and pricing alternatives for various markets and concepts. Conducted and analyzed market research to determine competitive landscape and understand customer voice. Show less

• District Sales Manager - San Francisco

  • Jul 2003 - Jul 2005

  Successfully led a group of 12 territory managers to routinely lead division in numerous key comparative metrics as a district including top selling margins, accounts receivebles, aged inventory and more. Continued sales excellence through consultative selling allowing larger drops and more profitable orders. Created many tutorials to help associates strategically utilize the order entry system to successfully drive division and corporate initiatives and build loyalty.



Sysco

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Sales Manager

  • Sep 1993 - Jul 2003

  Successfully managed up to 20 associates in five years consisting of both veteran successful associates and struggling new hires. Excelled in training beyond product knowledge and supported the development of sales associates through training of sensible self directed business fundamentals Successfully managed up to 20 associates in five years consisting of both veteran successful associates and struggling new hires. Excelled in training beyond product knowledge and supported the development of sales associates through training of sensible self directed business fundamentals



Hyatt Hotels Corporation

• United States
• Hospitality
• 700 & Above Employee

• Sales Manager

  • 1991 - Sep 1993

  Was awarded the corporations “We’ve Thought of Everything Award” during my first year out of over 500 employees for thinking and going beyond to bring success to my role. Promoted twice in two years, I was recognized for my interpersonal skills and never being under 120% of my assigned quarterly booking quota. With a customer first mindset, was able to also deliver as promised to my groups booked while achieving sales and profit goals and driving business toward preferred dates for group business in property. Show less