Michael Fox

CEO and Co-Founder at Fable Food Co
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Contact Information
us****@****om
(386) 825-5501
Location
Sunshine Coast, AU

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Experience

    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • CEO and Co-Founder
      • Jan 2019 - 5 years

      Sunshine Coast, Queensland, Australia Our mission is to help end industrial animal agriculture. We do this by making delicious meaty food from shiitake mushrooms and all natural ingredients. 🍄 ❤️ We operate primarily in premium restaurants and the premium quick service restaurant segments in Australia, the US, UK and Singapore. www.fablefood.co

    • Australia
    • Financial Services
    • 200 - 300 Employee
    • Mentor and Investor
      • Dec 2018 - 5 years 1 month

      Startmate is a group of startup executives offering mentorship and seed financing to founders of high potential startups based in Australia. We want to help the most exceptional technically-focused founders create world-class companies that solve customer problems.

    • United States
    • Retail
    • 1 - 100 Employee
    • CEO and Co-Founder
      • Apr 2009 - Jul 2018

      I Co-Founded Shoes of Prey where our mission is to remove inventory and waste in the fashion supply chain through on demand manufacturing. As Co-Founder and CEO I grew the company to employing over 200 highly passionate and engaged team members across our operations in China, the US and Australia. As CEO I was passionate about hiring and growing a high performing, highly engaged team. Together our team: - Established our highly disruptive on demand supply chain and manufacturing… Show more I Co-Founded Shoes of Prey where our mission is to remove inventory and waste in the fashion supply chain through on demand manufacturing. As Co-Founder and CEO I grew the company to employing over 200 highly passionate and engaged team members across our operations in China, the US and Australia. As CEO I was passionate about hiring and growing a high performing, highly engaged team. Together our team: - Established our highly disruptive on demand supply chain and manufacturing facility in Dongguan, China. We developed the manufacturing processes to produce shoes within days of our customers designing and ordering them, eliminating the need to hold inventory and allowing our customers to get exactly the shoes they want, in any size they want. - Developed an innovative, award winning and user friendly online shoe customisation experience. - Established partnerships with the department stores David Jones in Australia and Nordstrom in the US to offer our custom shoes to customers in store. - Raised funding from investors including Khosla Ventures, Nordstrom, Greycroft Partners and Blackbird Ventures. - We grew an extremely passionate customer base with off the charts net promoter scores. - One of my proudest leadership experiences was moving our headquarters from Sydney to Los Angeles in 2014. Of the 26 Sydney headquarters team members we employed at the time, 24 packed up and literally moved to the other side of the world to continue the Shoes of Prey journey with us. The remaining 2 continued to work for us from Sydney. We have won numerous awards including: - Best New Online Retailer - Most Innovative Online Retailer - Best Online Marketing Initiative - Best Online Retailer - Online Retailer Hall of Fame I personally won the Online Retail Industry Recognition Award in 2012. Show less

    • Australia
    • Retail Apparel and Fashion
    • Co-Founder and Board Member
      • Jun 2011 - Apr 2015

      Sydney, Australia I co-founded this award-winning boutique online eyewear brand. We launched the company as we believe there is a better way to buy glasses - using technology to make the experience amazing and leveraging a direct supply chain to provide quality at better value. Launching in October 2011 I helped establish the supply chain, operations, branding, product and website working closely with our Co-Founder and CEO. Customer feedback is consistently excellent with off-the-charts Net… Show more I co-founded this award-winning boutique online eyewear brand. We launched the company as we believe there is a better way to buy glasses - using technology to make the experience amazing and leveraging a direct supply chain to provide quality at better value. Launching in October 2011 I helped establish the supply chain, operations, branding, product and website working closely with our Co-Founder and CEO. Customer feedback is consistently excellent with off-the-charts Net Promoter Scores. We funded operations ourselves and from cashflow. • Winner of 2 Online Retail Industry Awards 2012 for Most Innovative Online Retailer and Best Customer Experience • Winner of BRW AMPCSC Australian Retailer of the Year Awards 2012 for New Retailer of the Year Show less

    • Australia
    • Retail
    • 1 - 100 Employee
    • Founding Board Member
      • Jan 2014 - Dec 2014

      Sydney, Australia Founding Board Member of the National Online Retailers Association in Australia (NORA).

    • United States
    • Software Development
    • 700 & Above Employee
    • Agency Team Lead
      • Nov 2008 - Aug 2009

      I successfully lead and grew the Online Sales and Operations Agency Team in Australia & New Zealand beating our revenue targets by 50%. I grew and managed a team of 6 sales and account executives in Sydney and internally recruited and worked closely with a team of 6 in Hyderabad. During the early days of search engine marketing in Australia I was responsible for the team's strategy and engaging and developing key relationships with Australia and New Zealand's leading SEM and digital… Show more I successfully lead and grew the Online Sales and Operations Agency Team in Australia & New Zealand beating our revenue targets by 50%. I grew and managed a team of 6 sales and account executives in Sydney and internally recruited and worked closely with a team of 6 in Hyderabad. During the early days of search engine marketing in Australia I was responsible for the team's strategy and engaging and developing key relationships with Australia and New Zealand's leading SEM and digital agencies. In my 9 months managing the team we beat our revenue targets by 50% and I successfully mentored a member of our team to replace me as the Team Lead before leaving to start my own venture.

    • Relationship Manager
      • Feb 2007 - Nov 2008

      Relationship Manager in Google's Australia & New Zealand Agency team. I worked with advertising agencies helping them run campaigns for their client's through Google.

    • Australia
    • Retail
    • 700 & Above Employee
    • Graduate Program
      • Jan 2005 - Feb 2007

      Brisbane, Australia I completed a graduate program over 2 years at Supercheap Auto. During this time I worked across all the departments of a 300 store retail chain including: merchandising, marketing, supply chain, HR, IT and retail operations. I managed a Supercheap Auto store over the busy Christmas period. During each rotations I managed a particular task. For example in the merchandising team I was responsible for ranging a collapsible car trailer. In the supply chain team I developed new quality… Show more I completed a graduate program over 2 years at Supercheap Auto. During this time I worked across all the departments of a 300 store retail chain including: merchandising, marketing, supply chain, HR, IT and retail operations. I managed a Supercheap Auto store over the busy Christmas period. During each rotations I managed a particular task. For example in the merchandising team I was responsible for ranging a collapsible car trailer. In the supply chain team I developed new quality control processes when goods were received into company distribution centres. Show less

    • Australia
    • Law Practice
    • 700 & Above Employee
    • Solicitor
      • Jan 2004 - Dec 2004

      During my 1 year at Clayton Utz I worked in the Government Relations and Property teams. In December 2004 I qualified as a solicitor in the state of Queensland.

Education

  • AGSM @ UNSW Business School
    Graduate Diploma in Management, Business Management
    2006 - 2009
  • QUT (Queensland University of Technology)
    Diploma in Legal Practice, Law
    2004 - 2004
  • The University of Queensland
    BComm/LLB, Commerce, Law
    1999 - 2003
  • ALSA

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