Experience

GameSense Sports

• United States
• Spectator Sports
• 1 - 100 Employee

• Chief Executive Officer

  • Aug 2022 - Present

  GameSense Sports is democratizing sports improvement - and making it fun with a gamified mobile/SaaS platform. Cutting-edge brain training technology helps baseball, softball, and tennis players REACT faster - resulting in dramatic performance improvement. Think Duolingo for sports. At the intersection of traditional sports, esports and gaming, amateur and pro players & coaches alike greatly benefit. Gamified. Esport. Big data. Web3 blockchain gaming.And yes, even the Mets have used it: https://www.youtube.com/shorts/JlZhABMgnas



Dedicated Sports Marketing, LLC

• President

  • 2017 - Present

  Providing consulting, advisory, and representative sales and marketing services to primarily sports-focused companies.- Business Development: Leading sales, marketing, licensing and content distribution for select digital sports publishers, including BaseballEssential, EightCount, GridIronNow, Hockeybuzz, SportsMD- Business Growth: Execute on digital content, brand licensing and distribution arrangements for leading video content producers/owners, including Bloomberg, Sightline Media, HistoryNet, MLS, NBA, PAC-12- Audience Engagement: Drive editorial excellence and deliver high engagement metrics. —> Aggregation of award-winning sports media video programming for distribution and monetization across CTV digital platforms.- Programmatic Demand: Leading business development for CTVOps.com, aligning and managing premier video programmatic demand focused on digital consumer facing platforms. - Publisher Development: —> Video: Leading Navio.tv’s effort to bring unique and aggregated video demand to premium OTT and digital publishers. —> Display: Advising ROI Media Consultants on engagement with premier digital sports publishers to leverage unique and aggregated programmatic demand.



Columbia University in the City of New York

• Higher Education
• 1 - 100 Employee

• Adjunct Professor: Graduate Program in Sports Management

  • Sep 2013 - Present

  Teach Sports Marketing and Management annually during the Fall semester Teach Sports Marketing and Management annually during the Fall semester



Nextag

• Technology, Information and Internet
• 1 - 100 Employee

• VP, Digital Media Business Development & Marketing Partnerships: Regent Equity Partners

  • 2016 - 2017

  Driving revenue growth for Regent Equity Partners (www.Regent.co) owned and operated digital media and advertising technology properties, including NexTag, PubGears and mBid.io: Crafting strategic partnerships with category-leading sports, entertainment and lifestyle digital publishers for each eCommerce, programmatic display and header bidding management. Driving revenue growth for Regent Equity Partners (www.Regent.co) owned and operated digital media and advertising technology properties, including NexTag, PubGears and mBid.io: Crafting strategic partnerships with category-leading sports, entertainment and lifestyle digital publishers for each eCommerce, programmatic display and header bidding management.



OneUp Sports

• Spectator Sports
• 1 - 100 Employee

• SVP, General Manager: Business Development & Media Sales

  • 2014 - 2015

  Responsible for all monetization and marketing of owned/operated digital media platforms, including roster of league licensed "Connect" mobile applications (ie, MLB Connect). Crafted strategic alliances, marketing partnerships and consumer promotions, delivering growth of consumer user base and advertising revenue under one (1) year contract. Responsible for all monetization and marketing of owned/operated digital media platforms, including roster of league licensed "Connect" mobile applications (ie, MLB Connect). Crafted strategic alliances, marketing partnerships and consumer promotions, delivering growth of consumer user base and advertising revenue under one (1) year contract.



MLB Advanced Media, L.P.

• Head Of Marketing & Business Development: SportsOnEarth.com

  • 2013 - 2014

  Responsible for leading the monetization and growth of SportsOnEarth.com, a joint venture co-owned by MLB Advanced Media and USA Today• Structured content licensing, syndication & distribution partnerships with leading digital media properties, including AOL, CBS, HuffPo, Slate, Reader’s Digest, YP.com, and many others • Secured new sponsorship, advertising and custom content programming production campaigns with leading, national brands including NBC Sports, Esquire TV Network, DirecTV, and others.USA Today pulled funding for the venture in Aug 2014, leading to dismissal of the management team: http://www.nytimes.com/2014/08/11/business/media/as-gannett-withdraws-uncertainty-at-sports-site-.html



CBS Local Digital Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Strategic Partnerships, Business Development

  • 2012 - 2013

  Responsible for strategic alliances and marketing partnerships to generate revenue, leveraging the assets of the organization across the network of CBS Local sites (i.e., NewYork.CBSLocal.com, Chicago.CBSLocal.com, etc.) Sourced, negotiated, crafted strategic partnerships for content distribution, syndication and licensing with leading web properties including Rant Media, Cumulus Media, AOL and Yahoo! Negotiated and executed strategic commerce partnerships Responsible for strategic alliances and marketing partnerships to generate revenue, leveraging the assets of the organization across the network of CBS Local sites (i.e., NewYork.CBSLocal.com, Chicago.CBSLocal.com, etc.) Sourced, negotiated, crafted strategic partnerships for content distribution, syndication and licensing with leading web properties including Rant Media, Cumulus Media, AOL and Yahoo! Negotiated and executed strategic commerce partnerships



Harlem Globetrotters

• United States
• Entertainment Providers
• 100 - 200 Employee

• VP, Business Development & New Media

  • 2008 - 2009

  Responsible for wide array of brand and strategic marketing efforts to effectively generate revenue, leveraging assets of the organization and popularity of the Globetrotters brand across multiple businesses units, including serving as General Manager, HarlemGlobetrotters.com: • Managed all digital media (e-commerce, Internet, Mobile) channels, “Web 2.0” strategies (SEM/SEO, e-mail & affiliate marketing); Oversight of all Internet ad spending for customer acquisition (ticket, merchandise and membership sales) and content syndication, licensing & distribution, including Database / Affinity marketing programs, and Online Sponsorship/Ad Sales, as well as activation of sponsorship programs.o Increased traffic to HarlemGlobetrotters.com by 200%: 3.5 million unique visitors, Feb 2009o Created, launched, managed a digital “Fan Club” subscription product: 400,000 online subscribers • Aug 2009, the Globetrotters’ parent company re-financed, resulting in the dismissal of select senior-level employees



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Sr Director, Business Development & Marketing Partnerships Sales

  • 2006 - 2008

  Responsible for sourcing, structuring and execution of national integrated marketing partnerships and sponsorship programs for the WNBA: Created, developed and executed new business relationships and marketing partnerships with WNBA league sponsors, including AOL, Discover Card, Ocean Spray, Reebok, Toyota, T-Mobile, Southwest Airlines and Vonage. Renewed multi-year integrated marketing partnerships with AT&T, General Mills and McDonald’s Responsible for sourcing, structuring and execution of national integrated marketing partnerships and sponsorship programs for the WNBA: Created, developed and executed new business relationships and marketing partnerships with WNBA league sponsors, including AOL, Discover Card, Ocean Spray, Reebok, Toyota, T-Mobile, Southwest Airlines and Vonage. Renewed multi-year integrated marketing partnerships with AT&T, General Mills and McDonald’s



Sporting News

• United States
• Restaurants

• Director of Marketing

  • 2001 - 2005

  Responsible for identifying, developing and implementing marketing strategies to drive revenue through Sporting News’ various media platforms, including: Sporting News weekly magazine, SportingNews.com, Sporting News Radio (O&O stations in each Boston, NYC, Chicago, LA), Book Publishing, and various television programs: • Pro-actively managed Sporting News magazine’s relationship with all professional sports leagues and corresponding teams (MLB, Minor League Baseball, MLBPA, NBA, NFL, NHL, Arena Football League and NASCAR), as well as retainer advertising, public relations and licensing agencies.



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• National Advertising Sales Account Executive

  • 1999 - 2001

  Responsible for advertising sales for Baseball Weekly magazine and the BaseballWeekly.com web site: Created, developed, and executed marketing initiatives with Major League Baseball, The MLB Players Association, their merchandise licensees and various corporate sponsors. Contributed to New York office’s 75% Ad Sales growth in 2000. Contributed to New York office’s 45% Ad Sales growth in 1999 Responsible for advertising sales for Baseball Weekly magazine and the BaseballWeekly.com web site: Created, developed, and executed marketing initiatives with Major League Baseball, The MLB Players Association, their merchandise licensees and various corporate sponsors. Contributed to New York office’s 75% Ad Sales growth in 2000. Contributed to New York office’s 45% Ad Sales growth in 1999



Sports Illustrated

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Consumer Marketing Manager

  • 1996 - 1998

  Responsible for the marketing, sales, and presentation of Sports Illustrated magazine subscriptions via direct-response television commercials.• Developed creative concepts for production of direct-marketing television advertising.• Trained telemarketing telephone operators on specifics of Sports Illustrated marketing efforts.• Launched the advertisement of Sports Illustrated subscriptions on CNNSI.com. Responsible for the marketing, sales, and presentation of Sports Illustrated magazine subscriptions via direct-response television commercials.• Developed creative concepts for production of direct-marketing television advertising.• Trained telemarketing telephone operators on specifics of Sports Illustrated marketing efforts.• Launched the advertisement of Sports Illustrated subscriptions on CNNSI.com.