Michael Diaz
Director of Sponsorship at FuelFest- Claim this Profile
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Experience
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FuelFest
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Sponsorship
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Apr 2022 - Present
FuelFest blends the enthusiast's passion for the automotive world with live musical performances, racing, and showcases, giving fans the music festival and car show experience all at once!https://fuelfest.comInstagram: @fuelfestFebruary 26 - West Palm Beach, FL - AN EPIC SUCCESS!April 16 - Dallas, TX - WE WENT BIG!June 4 - Los Angeles, CA - KNOCKED IT OUT OF THE PARK!July 23 - Salt Lake City, UT - AN AMAZING EXPERIENCE!August 11 - Tokyo, Japan - BIGGEST ONE YET!!October 22 - Las Vegas, NV - AN UNFORGETTABLE ONE!December 10 - Phoenix, AZ - UP NEXT!!Come hang out with us!
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Director of Sponsorship
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Jan 2021 - Apr 2022
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Bonnier Corporation
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Business Supplies & Equipment
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Account Executive, Off-Road & Motorsport
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2021 - 2022
Sponsorship sales and management for nationwide automotive/motorsport expos and festivals including:- Off-Road Expo (Pomona, CA & Scottsdale, AZ)- Sand Sports Super Show (Costa Mesa, CA)- 4Wheel Jamboree Nationals (Bloomsburg, PA; Indianapolis, IN; Lima, OH)- Jeep Invasion (Silver Lake, MI) - Street Machine Nationals (Du Quoin, IL & St. Paul, MN) Sponsorship sales and management for nationwide automotive/motorsport expos and festivals including:- Off-Road Expo (Pomona, CA & Scottsdale, AZ)- Sand Sports Super Show (Costa Mesa, CA)- 4Wheel Jamboree Nationals (Bloomsburg, PA; Indianapolis, IN; Lima, OH)- Jeep Invasion (Silver Lake, MI) - Street Machine Nationals (Du Quoin, IL & St. Paul, MN)
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Goodguys Rod & Custom Association
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Events Services
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1 - 100 Employee
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Sponsorship Sales Manager
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2018 - 2020
- Acting Director of Sponsorships and worked directly with VP of Sales & Sponsorships; created $3M in B2B through automotive OEM and aftermarket partnerships. - Directed all aspects of sponsorship sales and management; approved all sponsorship proposals from sales team members; finalized detailed cost breakdowns and contracts.- Led 18 national 2-3 day events annually with up to 100K spectators and managed on-site event marketing activations. + Plan/created sponsor & vendor layouts and helped manage sponsor exhibits + Managed pre and post event advertising through digital media, social media and print.- Improved sponsor experience by devising new strategies in marketing and relationship building. - Served as a creative lead for Bitchin’ Rides: Summer of ’69 , a nationally-televised Camaro display; headed the marketing strategy that captured the interest of 70+ event sponsors and more than 100K attendees.- Launched the first virtual car show in April 2020 to maintain sales and digital presence during quarantine. - Engaged key partners at industry events, including SEMA, AutoRama/World of Wheels, and AutoMobility LA.- Delivered company-wide presentations on new sales strategies, prospects, projects, campaigns, and deliverables.
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Black Label Realty
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Real Estate
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1 - 100 Employee
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Real Estate Broker
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2002 - 2018
- Manage all transactions, which includes overseeing contracts, negotiations, disclosures, and reports.- Advise clients on buying and selling residential, investment, and commercial properties in the Bay Area.- Guide 3 of my agents throughout the entire sales process and develop strategic marketing plans.Still actively selling and managing agents. - Manage all transactions, which includes overseeing contracts, negotiations, disclosures, and reports.- Advise clients on buying and selling residential, investment, and commercial properties in the Bay Area.- Guide 3 of my agents throughout the entire sales process and develop strategic marketing plans.Still actively selling and managing agents.
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Web Developer/Digital Marketer
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2011 - 2013
- Built and maintained the website, which featured automotive news, reviews, and media.- Connected with target market via social media platforms, live car shows, and online forums.- Used WordPress, Google Analytics, Adsense & Attracta SEO to manage site - Built and maintained the website, which featured automotive news, reviews, and media.- Connected with target market via social media platforms, live car shows, and online forums.- Used WordPress, Google Analytics, Adsense & Attracta SEO to manage site
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ARY Logistics
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Colombia
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Freight Broker
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2008 - 2011
- Created direct manufacturer accounts to acquire new shipping lanes and routes throughout the Western States. - Matched loads/lanes with available drivers or input them into online databases to contract out-of-network drivers. - Managed a consistent fleet of 15 drivers and networked with multiple independent operators. - Tracked drivers and pickups/deliveries and provided client with updates. - Managed and insured all paperwork, such as invoices, licenses, permits and insurance were up to date and correct.
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EMJ Capital
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Canada
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Financial Services
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1 - 100 Employee
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Marketing Executive
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2006 - 2008
- Executed promotional campaigns and partnered with radio stations to create on-air ads and sponsored events.- Established the company’s digital presence and ran bi-weekly presentations on market updates and strategies.- Appointed liaison for local chamber of commerces - Executed promotional campaigns and partnered with radio stations to create on-air ads and sponsored events.- Established the company’s digital presence and ran bi-weekly presentations on market updates and strategies.- Appointed liaison for local chamber of commerces
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Fitzpatrick Chevrolet/Hummer
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United States
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Retail
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Marketing Specialist
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2005 - 2006
- Marketed and managed dealership vehicles that were on display at local venues- Test drove and studied new vehicles that hit the market- Increased revenue by connecting potential buyers directly to the sales team. - Attended team meetings to review industry updates and dealership/OEM news. - Marketed and managed dealership vehicles that were on display at local venues- Test drove and studied new vehicles that hit the market- Increased revenue by connecting potential buyers directly to the sales team. - Attended team meetings to review industry updates and dealership/OEM news.
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Education
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Saint Mary's College of California
B.S. Economics & Business Administration - Marketing, Business, Management, Marketing, and Related Support Services