Experience

THE SEED., a squeeze & drip co.

• Restaurants
• 1 - 100 Employee

• Operating Partner

  • Feb 2022 - Present

  • Develop strategic and operational plans, lead execution, and analyze results for five locations and one commissary kitchen in Boca Raton, Lighthouse Point, Delray Beach, and Boynton Beach. • Provide support and execute responsibilities to enable our teams to enhance The Seed. experience for customers, increase profitability, and prospect for development opportunities in Florida • Lead a team of leaders by developing high, performing results driven teams with over-communicating and… Show more • Develop strategic and operational plans, lead execution, and analyze results for five locations and one commissary kitchen in Boca Raton, Lighthouse Point, Delray Beach, and Boynton Beach. • Provide support and execute responsibilities to enable our teams to enhance The Seed. experience for customers, increase profitability, and prospect for development opportunities in Florida • Lead a team of leaders by developing high, performing results driven teams with over-communicating and hands-on strategies, providing transparent feedback based on my experience, and promising developmental opportunities. • Assist in product development for coffee, tea, acai and pitaya bowls, smoothies, fresh juices, and food items • Analyze financials and P&L with accounting monthly • Responsible for marketing strategies and advertising budgets Show less • Develop strategic and operational plans, lead execution, and analyze results for five locations and one commissary kitchen in Boca Raton, Lighthouse Point, Delray Beach, and Boynton Beach. • Provide support and execute responsibilities to enable our teams to enhance The Seed. experience for customers, increase profitability, and prospect for development opportunities in Florida • Lead a team of leaders by developing high, performing results driven teams with over-communicating and… Show more • Develop strategic and operational plans, lead execution, and analyze results for five locations and one commissary kitchen in Boca Raton, Lighthouse Point, Delray Beach, and Boynton Beach. • Provide support and execute responsibilities to enable our teams to enhance The Seed. experience for customers, increase profitability, and prospect for development opportunities in Florida • Lead a team of leaders by developing high, performing results driven teams with over-communicating and hands-on strategies, providing transparent feedback based on my experience, and promising developmental opportunities. • Assist in product development for coffee, tea, acai and pitaya bowls, smoothies, fresh juices, and food items • Analyze financials and P&L with accounting monthly • Responsible for marketing strategies and advertising budgets Show less



CERDAfied Marketing Agency

• Panama
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Nov 2014 - Present

  • CERDAfied Marketing Agency (CMA) is a certified, full-service agency specializing in social media marketing, media buying, media planning, radio copywriting and production, marketing research, SEO, SEM, brand strategy and development, promotional strategies, creative design, and website design. • CMA portfolio includes automotive, restaurants, bars, sports betting, sports cards, apparel, roofing, and universities. • CERDAfied Marketing Agency (CMA) is a certified, full-service agency specializing in social media marketing, media buying, media planning, radio copywriting and production, marketing research, SEO, SEM, brand strategy and development, promotional strategies, creative design, and website design. • CMA portfolio includes automotive, restaurants, bars, sports betting, sports cards, apparel, roofing, and universities.



OOH RAW! Poké + Juice Bar

• United States
• Restaurants

• Founder & Managing Partner

  • Sep 2017 - Jan 2022

  • After visiting over 50 poké and juice bar locations across the country, I created OOH RAW! in 2016 as a chef-driven, Cali-Miami inspired poké, açaí bowl, juice & smoothie concept that would open on September 21, 2018 • Responsible for hiring, training, processing payroll, and scheduling a team of 15 that includes managers, assistant managers, chefs, line cooks, cashiers, dishwashers, and FOH/BOH team members. • Responsible for creating and maintaining a competitive and flavorful menu… Show more • After visiting over 50 poké and juice bar locations across the country, I created OOH RAW! in 2016 as a chef-driven, Cali-Miami inspired poké, açaí bowl, juice & smoothie concept that would open on September 21, 2018 • Responsible for hiring, training, processing payroll, and scheduling a team of 15 that includes managers, assistant managers, chefs, line cooks, cashiers, dishwashers, and FOH/BOH team members. • Responsible for creating and maintaining a competitive and flavorful menu, seasonal menu, and signature menu with my chefs and managers. Popular items that I created for OOH RAW! are our 305 Burrito, Famous OOH RAW! Tostones Nachos, #SOSCuba Açaí Bowl, American Flag Açaí Bowl, and serving our poké and açaí bowls in pineapples, watermelons, and coconuts. • Responsible for negotiating with vendors, purchase orders and maintaining COG at profitable levels that includes seafood, meat, produce, beverages, and supplies. • Manage all marketing platforms, including Instagram (@oohraw), Facebook, Yelp, and Google, advertising budget, content generation, photography, videography, and contract agreements with athletes, influencers and food bloggers. • Responsible for brand development and strategic partnerships that includes our charitable cause with giving back to the Wounded Warrior Project (how the name OOH RAW! was derived), Rob Gronkowski Super Bowl Party, “Gronk Beach,” in February 2020, and Knaus Berry Farm • Rated the #1 poké and açaí bowl in Miami on Yelp, #1 poké and juice bar on CBS and NBC, and winner of Best Juice Bar in 2019 by Miami New Times. • Exceeded our first year sales projections by $300,000 (+46%) and achieved our 3rd year sales projection in our first full calendar year. Show less • After visiting over 50 poké and juice bar locations across the country, I created OOH RAW! in 2016 as a chef-driven, Cali-Miami inspired poké, açaí bowl, juice & smoothie concept that would open on September 21, 2018 • Responsible for hiring, training, processing payroll, and scheduling a team of 15 that includes managers, assistant managers, chefs, line cooks, cashiers, dishwashers, and FOH/BOH team members. • Responsible for creating and maintaining a competitive and flavorful menu… Show more • After visiting over 50 poké and juice bar locations across the country, I created OOH RAW! in 2016 as a chef-driven, Cali-Miami inspired poké, açaí bowl, juice & smoothie concept that would open on September 21, 2018 • Responsible for hiring, training, processing payroll, and scheduling a team of 15 that includes managers, assistant managers, chefs, line cooks, cashiers, dishwashers, and FOH/BOH team members. • Responsible for creating and maintaining a competitive and flavorful menu, seasonal menu, and signature menu with my chefs and managers. Popular items that I created for OOH RAW! are our 305 Burrito, Famous OOH RAW! Tostones Nachos, #SOSCuba Açaí Bowl, American Flag Açaí Bowl, and serving our poké and açaí bowls in pineapples, watermelons, and coconuts. • Responsible for negotiating with vendors, purchase orders and maintaining COG at profitable levels that includes seafood, meat, produce, beverages, and supplies. • Manage all marketing platforms, including Instagram (@oohraw), Facebook, Yelp, and Google, advertising budget, content generation, photography, videography, and contract agreements with athletes, influencers and food bloggers. • Responsible for brand development and strategic partnerships that includes our charitable cause with giving back to the Wounded Warrior Project (how the name OOH RAW! was derived), Rob Gronkowski Super Bowl Party, “Gronk Beach,” in February 2020, and Knaus Berry Farm • Rated the #1 poké and açaí bowl in Miami on Yelp, #1 poké and juice bar on CBS and NBC, and winner of Best Juice Bar in 2019 by Miami New Times. • Exceeded our first year sales projections by $300,000 (+46%) and achieved our 3rd year sales projection in our first full calendar year. Show less



Clevelander Hotel

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sports & Corporate Development

  • Dec 2014 - Mar 2017

  • Formed strategic partnerships with start-ups to Fortune 500 companies by creating marketing strategies that help create brand awareness, improve guest experience, and increase revenue through the utilization of Clevelander South Beach, Essex House Hotel and Clevelander Marlins Park. • Negotiated sports and corporate agreements upwards of six figures that included sponsorships, hotel groups, and events for professional sports teams, radio stations, fantasy sports, retailers, technology… Show more • Formed strategic partnerships with start-ups to Fortune 500 companies by creating marketing strategies that help create brand awareness, improve guest experience, and increase revenue through the utilization of Clevelander South Beach, Essex House Hotel and Clevelander Marlins Park. • Negotiated sports and corporate agreements upwards of six figures that included sponsorships, hotel groups, and events for professional sports teams, radio stations, fantasy sports, retailers, technology, fitness, beverage, spirits, beer, travel agencies, and others. • On-premise activations that I negotiated included DraftKings Sports Bar, BEATGASM Hotel during Miami Music Week, Coors Light canopy, Coors Light billboard, C-Level Rooftop powered by Tito's Handmade Vodka, Rooftop Yoga sponsored by Equinox, Jack's Sports Bar, Jack Daniel's Specialty Menu, Jack Daniel's billboard, Herradura Tequila Bar, Oakley as the official eyewear and apparel of Clevelander, Presidente takeover at Clevelander Marlins Park, King Saladeen Art Basel Takeover, and more. • During my tenure, I generated over $1 million in sponsorship, hotel group and F&B revenue (157% over my budget). • Negotiated agreements that reduced cost by over $1 million to bring in music talent, radio advertising, social media platforms, and social media influencers. • Negotiated and partnered with radio stations and agencies to contract DJs and artists from the EDM, pop, hip-hop, and Latin music industries. Artists included Afrojack, Carnage, Duke Dumont, 3Lau, Sander Van Doorn, Markus Schulz, Busta Rhymes, Thomas Gold, Daddy Yankee, Nicky Jam, Baby Rasta y Gringo, Justin Quiles, Alex Sensation, Mike Posner, and others. • I was promoted from Corporate Partnerships Manager to Director of Sports & Corporate Development in January 2016. Show less • Formed strategic partnerships with start-ups to Fortune 500 companies by creating marketing strategies that help create brand awareness, improve guest experience, and increase revenue through the utilization of Clevelander South Beach, Essex House Hotel and Clevelander Marlins Park. • Negotiated sports and corporate agreements upwards of six figures that included sponsorships, hotel groups, and events for professional sports teams, radio stations, fantasy sports, retailers, technology… Show more • Formed strategic partnerships with start-ups to Fortune 500 companies by creating marketing strategies that help create brand awareness, improve guest experience, and increase revenue through the utilization of Clevelander South Beach, Essex House Hotel and Clevelander Marlins Park. • Negotiated sports and corporate agreements upwards of six figures that included sponsorships, hotel groups, and events for professional sports teams, radio stations, fantasy sports, retailers, technology, fitness, beverage, spirits, beer, travel agencies, and others. • On-premise activations that I negotiated included DraftKings Sports Bar, BEATGASM Hotel during Miami Music Week, Coors Light canopy, Coors Light billboard, C-Level Rooftop powered by Tito's Handmade Vodka, Rooftop Yoga sponsored by Equinox, Jack's Sports Bar, Jack Daniel's Specialty Menu, Jack Daniel's billboard, Herradura Tequila Bar, Oakley as the official eyewear and apparel of Clevelander, Presidente takeover at Clevelander Marlins Park, King Saladeen Art Basel Takeover, and more. • During my tenure, I generated over $1 million in sponsorship, hotel group and F&B revenue (157% over my budget). • Negotiated agreements that reduced cost by over $1 million to bring in music talent, radio advertising, social media platforms, and social media influencers. • Negotiated and partnered with radio stations and agencies to contract DJs and artists from the EDM, pop, hip-hop, and Latin music industries. Artists included Afrojack, Carnage, Duke Dumont, 3Lau, Sander Van Doorn, Markus Schulz, Busta Rhymes, Thomas Gold, Daddy Yankee, Nicky Jam, Baby Rasta y Gringo, Justin Quiles, Alex Sensation, Mike Posner, and others. • I was promoted from Corporate Partnerships Manager to Director of Sports & Corporate Development in January 2016. Show less



Los Angeles Angels

• United States
• Spectator Sports
• 300 - 400 Employee

• Account Executive, Corporate Partnerships

  • Jun 2012 - Nov 2014

  • Formed strategic partnerships with startups to Fortune 500 companies by creating marketing strategies to help increase revenue through the utilization of the Angels Baseball Radio Network (ranks 45th out of 82 stations in the Los Angeles DMA), AM830.net, Angel Stadium assets (i.e. signage), LIVE Broadcast Events, and Station Appearances. • Responsible for prospecting and qualifying new business opportunities, PowerPoint presentations, contract negotiation, radio copywriting, graphic… Show more • Formed strategic partnerships with startups to Fortune 500 companies by creating marketing strategies to help increase revenue through the utilization of the Angels Baseball Radio Network (ranks 45th out of 82 stations in the Los Angeles DMA), AM830.net, Angel Stadium assets (i.e. signage), LIVE Broadcast Events, and Station Appearances. • Responsible for prospecting and qualifying new business opportunities, PowerPoint presentations, contract negotiation, radio copywriting, graphic artwork design, developing promotional campaigns, social media marketing, event management, and providing my clients customer service 24 hours a day, 7 days per week. • In my 1st full year from January 2013 through December 2013, I generated and managed over $265,000 in radio advertising revenue through new business accounts and $95,000 in in-stadium advertising revenue through new business accounts. • In my 2nd year from January 2014 through November 2014, I generated, retained, and managed over $350,000 in radio advertising revenue through new and repeat business accounts consisting of universities, hotels, restaurants, sports bars, food and beverage brokers, auto dealers, mortgage corporations, roofing companies, advertising agencies, and more.

• Inside Sales Executive

  • Nov 2011 - May 2012

  • Obtained Sports Sales & Marketing training by Game Face, Inc. • Originated and retained new business through season seats, mini-plans, group events, and luxury suite rentals. • Assisted individuals and the most prominent wealth management firms, physicians, engineers, title insurance corporations, CPAs and other businesses in the United States with utilization of MLB and Angels Baseball. • Led the team in call volume and duration for numerous months. • Generated and managed over… Show more • Obtained Sports Sales & Marketing training by Game Face, Inc. • Originated and retained new business through season seats, mini-plans, group events, and luxury suite rentals. • Assisted individuals and the most prominent wealth management firms, physicians, engineers, title insurance corporations, CPAs and other businesses in the United States with utilization of MLB and Angels Baseball. • Led the team in call volume and duration for numerous months. • Generated and managed over 460 new business and renewal accounts (Top 2 overall). • Set the Angels' all-time individual sales record by generating more than $640,000 in revenue in 6 months.



Sports 2 Corp

• France
• Leisure, Travel & Tourism

• Athlete Marketing & Sales Executive

  • Aug 2011 - Nov 2011

  • Responsible for obtaining sponsorships and products/services, activating corporate brands through our clients and events, creating marketing strategies for each client, recruiting new talent in the USA and internationally, researching potential athlete clients, securing venues for events, paid appearances, creating and tracking applications, social media marketing, and promoting events. • Produced the 2nd Annual Austin Daye NBA Basketball Camp and San Diego Padres’ Luke Gregerson’s… Show more • Responsible for obtaining sponsorships and products/services, activating corporate brands through our clients and events, creating marketing strategies for each client, recruiting new talent in the USA and internationally, researching potential athlete clients, securing venues for events, paid appearances, creating and tracking applications, social media marketing, and promoting events. • Produced the 2nd Annual Austin Daye NBA Basketball Camp and San Diego Padres’ Luke Gregerson’s Charity Bowling Event. Show less • Responsible for obtaining sponsorships and products/services, activating corporate brands through our clients and events, creating marketing strategies for each client, recruiting new talent in the USA and internationally, researching potential athlete clients, securing venues for events, paid appearances, creating and tracking applications, social media marketing, and promoting events. • Produced the 2nd Annual Austin Daye NBA Basketball Camp and San Diego Padres’ Luke Gregerson’s… Show more • Responsible for obtaining sponsorships and products/services, activating corporate brands through our clients and events, creating marketing strategies for each client, recruiting new talent in the USA and internationally, researching potential athlete clients, securing venues for events, paid appearances, creating and tracking applications, social media marketing, and promoting events. • Produced the 2nd Annual Austin Daye NBA Basketball Camp and San Diego Padres’ Luke Gregerson’s Charity Bowling Event. Show less



Sports 1 Marketing: Warren Moon Enterprises

• Marketing & Sales Intern

  • May 2011 - Aug 2011

  • Organized and executed Warren Moon’s Sports Dream Bowl, ESPY Kickoff Party at Boulevard 3, and the Katin PRO-AM Surf Tour. Duties included obtaining sponsorships and in-kind donations (i.e. headphones, watches), creating brand awareness through our events and clients (i.e. Cam Newton, Jerry Rice, Russell Westbrook), and cultivating lucrative business opportunities. • Arranged more than fifty conference calls and meetings between our president and Hall of Fame quarterback Warren Moon, CEO… Show more • Organized and executed Warren Moon’s Sports Dream Bowl, ESPY Kickoff Party at Boulevard 3, and the Katin PRO-AM Surf Tour. Duties included obtaining sponsorships and in-kind donations (i.e. headphones, watches), creating brand awareness through our events and clients (i.e. Cam Newton, Jerry Rice, Russell Westbrook), and cultivating lucrative business opportunities. • Arranged more than fifty conference calls and meetings between our president and Hall of Fame quarterback Warren Moon, CEO David Meltzer, and vice presidents, presidents, and CEOs from start-up to Fortune 500 companies to form strategic partnerships. • Obtained over $30,000 in sponsorships and products for client events. Show less • Organized and executed Warren Moon’s Sports Dream Bowl, ESPY Kickoff Party at Boulevard 3, and the Katin PRO-AM Surf Tour. Duties included obtaining sponsorships and in-kind donations (i.e. headphones, watches), creating brand awareness through our events and clients (i.e. Cam Newton, Jerry Rice, Russell Westbrook), and cultivating lucrative business opportunities. • Arranged more than fifty conference calls and meetings between our president and Hall of Fame quarterback Warren Moon, CEO… Show more • Organized and executed Warren Moon’s Sports Dream Bowl, ESPY Kickoff Party at Boulevard 3, and the Katin PRO-AM Surf Tour. Duties included obtaining sponsorships and in-kind donations (i.e. headphones, watches), creating brand awareness through our events and clients (i.e. Cam Newton, Jerry Rice, Russell Westbrook), and cultivating lucrative business opportunities. • Arranged more than fifty conference calls and meetings between our president and Hall of Fame quarterback Warren Moon, CEO David Meltzer, and vice presidents, presidents, and CEOs from start-up to Fortune 500 companies to form strategic partnerships. • Obtained over $30,000 in sponsorships and products for client events. Show less



University of California, San Diego

• United States
• Medical Practices
• 1 - 100 Employee

• Teaching Assistant, Metabolic Biochemistry

  • Mar 2010 - Sep 2010

  • Assisted Dr. Aaron Coleman by teaching two Metabolic Biochemistry classes per week consisting of approximately thirty upper division college students. • 97% positive feedback rating on integrating section with course objective, organization and presentation of material, facilitating learning, promoting and encouraging complex thinking, and interacting with students. • Student Questionnaire Comments: “Best TA I’ve had at this university”; “Does all he can to help. Will go out of his way… Show more • Assisted Dr. Aaron Coleman by teaching two Metabolic Biochemistry classes per week consisting of approximately thirty upper division college students. • 97% positive feedback rating on integrating section with course objective, organization and presentation of material, facilitating learning, promoting and encouraging complex thinking, and interacting with students. • Student Questionnaire Comments: “Best TA I’ve had at this university”; “Does all he can to help. Will go out of his way to help you. Makes additional office hours if you can’t make it to his even though he has a lot of midterms himself”; “Very charismatic!” Show less • Assisted Dr. Aaron Coleman by teaching two Metabolic Biochemistry classes per week consisting of approximately thirty upper division college students. • 97% positive feedback rating on integrating section with course objective, organization and presentation of material, facilitating learning, promoting and encouraging complex thinking, and interacting with students. • Student Questionnaire Comments: “Best TA I’ve had at this university”; “Does all he can to help. Will go out of his way… Show more • Assisted Dr. Aaron Coleman by teaching two Metabolic Biochemistry classes per week consisting of approximately thirty upper division college students. • 97% positive feedback rating on integrating section with course objective, organization and presentation of material, facilitating learning, promoting and encouraging complex thinking, and interacting with students. • Student Questionnaire Comments: “Best TA I’ve had at this university”; “Does all he can to help. Will go out of his way to help you. Makes additional office hours if you can’t make it to his even though he has a lot of midterms himself”; “Very charismatic!” Show less



H3 Body Training

• Personal Trainer

  • Apr 2008 - Aug 2010

  • Utilized knowledge of illnesses such as obesity, diabetes mellitus, knee and shoulder injuries, and tendonitis in regards to structuring diets and exercise routines for clients who had such histories. • Utilized knowledge of illnesses such as obesity, diabetes mellitus, knee and shoulder injuries, and tendonitis in regards to structuring diets and exercise routines for clients who had such histories.



Somerford Place: Alzheimer's Convalescent Home

• Volunteer

  • Oct 2008 - Jan 2009

  • Developed neurological kits to stimulate the minds of individuals with Alzheimer’s. • Observed and recorded patients’ improvements and deteriorating conditions, and its effects on their family members. • Developed neurological kits to stimulate the minds of individuals with Alzheimer’s. • Observed and recorded patients’ improvements and deteriorating conditions, and its effects on their family members.



Hospital Nacional Arzobispo Loayza

• Physician Assistant

  • Jul 2008 - Aug 2008

  • Assisted and performed various procedures: amputations, drawing arterial blood samples, ultra sound, and wound cleansing. • Facilitated laboratory sampling procedures and transcribed patient histories in Spanish and English. • Research and reports on diabetes, tuberculosis, and cardiovascular disease. • Assisted and performed various procedures: amputations, drawing arterial blood samples, ultra sound, and wound cleansing. • Facilitated laboratory sampling procedures and transcribed patient histories in Spanish and English. • Research and reports on diabetes, tuberculosis, and cardiovascular disease.



Keck School of Medicine at the University of Southern California

• Student Researcher

  • May 2006 - Sep 2006

  • Synthesized α-synuclein, a protein implicated in Parkinson’s and Alzheimer’s disease, with Dr. Tobias S. Ulmer. • Used gel electrophoresis and NMR spectroscopy to understand the nature of the misfolding of α-synuclein. • Synthesized α-synuclein, a protein implicated in Parkinson’s and Alzheimer’s disease, with Dr. Tobias S. Ulmer. • Used gel electrophoresis and NMR spectroscopy to understand the nature of the misfolding of α-synuclein.