Michael J. Bergbauer
Senior Web Content Editor at MoreVisibility- Claim this Profile
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Bio
Credentials
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Conductor Searchlight, MVP Certification (2017)
Conductor, Inc.Aug, 2017- Nov, 2024 -
Conductor Searchlight, All-Star Certification (2017)
Conductor, Inc.Jul, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJul, 2021- Nov, 2024 -
Conductor Searchlight MVP Certification 2015
Conductor, Inc.Nov, 2015- Nov, 2024 -
Conductor Searchlight, All-Star Certification (2015)
Conductor, Inc.Nov, 2015- Nov, 2024
Experience
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MoreVisibility
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United States
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Advertising Services
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1 - 100 Employee
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Senior Web Content Editor
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May 2011 - Present
As a veteran member of the Optimized Services team, I provide clients with expert guidance and execution of content marketing strategies. Although I work with clients from a wide variety of industry verticals, I’ve developed a particular knack for helping clients from highly technical fields (e.g. science, enterprise software, industrial technology, etc.). In my role, I am responsible for: • Managing content marketing & SEO projects for multiple clients • Researching keyword targeting… Show more As a veteran member of the Optimized Services team, I provide clients with expert guidance and execution of content marketing strategies. Although I work with clients from a wide variety of industry verticals, I’ve developed a particular knack for helping clients from highly technical fields (e.g. science, enterprise software, industrial technology, etc.). In my role, I am responsible for: • Managing content marketing & SEO projects for multiple clients • Researching keyword targeting opportunities for web pages based on relevance, user intent, competitive viability, and search volume; reviewing and explaining the results of this research with clients; applying this research to optimize web pages to increase their conversion rates and rankings in search results • Developing customized content strategies to improve user engagement, calls-to-action, brand perception, thought leadership, website taxonomy, UX, and SEO • Writing, editing, and optimizing original content that appeals to users and search engines – which includes 1000+ blog posts to date on behalf of multiple companies • Advising clients on writing for the web; providing guidance throughout the creation and implementation of new content Show less As a veteran member of the Optimized Services team, I provide clients with expert guidance and execution of content marketing strategies. Although I work with clients from a wide variety of industry verticals, I’ve developed a particular knack for helping clients from highly technical fields (e.g. science, enterprise software, industrial technology, etc.). In my role, I am responsible for: • Managing content marketing & SEO projects for multiple clients • Researching keyword targeting… Show more As a veteran member of the Optimized Services team, I provide clients with expert guidance and execution of content marketing strategies. Although I work with clients from a wide variety of industry verticals, I’ve developed a particular knack for helping clients from highly technical fields (e.g. science, enterprise software, industrial technology, etc.). In my role, I am responsible for: • Managing content marketing & SEO projects for multiple clients • Researching keyword targeting opportunities for web pages based on relevance, user intent, competitive viability, and search volume; reviewing and explaining the results of this research with clients; applying this research to optimize web pages to increase their conversion rates and rankings in search results • Developing customized content strategies to improve user engagement, calls-to-action, brand perception, thought leadership, website taxonomy, UX, and SEO • Writing, editing, and optimizing original content that appeals to users and search engines – which includes 1000+ blog posts to date on behalf of multiple companies • Advising clients on writing for the web; providing guidance throughout the creation and implementation of new content Show less
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Nova Southeastern University
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United States
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Higher Education
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700 & Above Employee
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Intern
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Aug 2009 - May 2011
• WordPress webmaster; formatted and maintained weekly “Sharkbytes” newsletter • Acted as primary copyeditor to ensure publication quality of all “Sharkbytes” articles; updated NSU social media outlets with fresh content • Wrote for university publications (Horizons magazine); wrote weekly “Staying Green” column for Sharkbytes newsletter • Worked directly with Director of Public Affairs and Director of Marketing Communications to complete publication projects • Managed… Show more • WordPress webmaster; formatted and maintained weekly “Sharkbytes” newsletter • Acted as primary copyeditor to ensure publication quality of all “Sharkbytes” articles; updated NSU social media outlets with fresh content • Wrote for university publications (Horizons magazine); wrote weekly “Staying Green” column for Sharkbytes newsletter • Worked directly with Director of Public Affairs and Director of Marketing Communications to complete publication projects • Managed advertisements on SharkTube – NSU’s internal communication television network
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Writer of Stewardship and Donor Communications
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Sep 2008 - Aug 2009
• Composed professional communications to NSU's VIP donors; Entered and updated constituent information in Oracle database • Established all job procedures and protocol; Created and field-tested a procedural manual for future employees that was acclaimed by management • Organized “Letter Template Database” from 120+ templates to 10 simple, effective, and customizable letters • Wrote and designed pledge reminders, gift acknowledgments, and other letters which were personally reviewed… Show more • Composed professional communications to NSU's VIP donors; Entered and updated constituent information in Oracle database • Established all job procedures and protocol; Created and field-tested a procedural manual for future employees that was acclaimed by management • Organized “Letter Template Database” from 120+ templates to 10 simple, effective, and customizable letters • Wrote and designed pledge reminders, gift acknowledgments, and other letters which were personally reviewed and approved by NSU's president prior to sending
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Writing Tutor
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Oct 2008 - May 2009
• Quickly became a highly-requested writing tutor
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Gulfstream Media Group
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Intern
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Aug 2010 - Dec 2010
• Simultaneously fulfilled the duties of two interns, including clerical and administrative duties • Provided critical and extensive copy editing across nine different magazines • Put together weekly “Society Minute” mass email • Completed writing (including featured articles and VIP profiles), editing, design, and fact finding assignments • Simultaneously fulfilled the duties of two interns, including clerical and administrative duties • Provided critical and extensive copy editing across nine different magazines • Put together weekly “Society Minute” mass email • Completed writing (including featured articles and VIP profiles), editing, design, and fact finding assignments
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Nova Southeastern University
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United States
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Higher Education
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700 & Above Employee
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Editor-in-Chief
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Jul 2007 - Jun 2008
• Coordinated and directed all day-to-day operations of The Current newspaper • Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year • Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics • Hired, trained… Show more • Coordinated and directed all day-to-day operations of The Current newspaper • Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year • Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics • Hired, trained, supervised, mentored, and evaluated all The Current staff members Show less • Coordinated and directed all day-to-day operations of The Current newspaper • Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year • Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics • Hired, trained… Show more • Coordinated and directed all day-to-day operations of The Current newspaper • Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year • Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics • Hired, trained, supervised, mentored, and evaluated all The Current staff members Show less
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Education
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2008 - 2011
Nova Southeastern University
Master of Arts (M.A.), Writing, General -
2004 - 2008
Nova Southeastern University
Bachelor of Arts (B.A.), English, Minors: Media Studies, Humanities
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