Michael Barnett

Head of Client Engagement & Success at Kahena
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Location
IL

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Experience

    • Israel
    • Marketing Services
    • 1 - 100 Employee
    • Head of Client Engagement & Success
      • Aug 2022 - Present

      I am responsible for the complete post-sales lifecycle of all Kahena's clients. Through strategic guidance and partnership, I ensure our clients derive maximum value from the digital marketing consulting offered by the Kahena team. My focus is to ensure Kahena exceeds customer satisfaction targets, while building a positive team culture.

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • VP Client Success & Operations
      • Aug 2012 - Sep 2022

      I lead my Account Management team in serving and servicing our Fortune 500 clientele. I was involved daily with C-level executives down to the guys who actually do the SEO -- and I had no problem rolling my sleeves up and getting my "hands dirty in an account". In short, I owned client on-boarding; understanding and delivering (and surpassing) the SEO targets of our clients using our SEO technology and our SEO expertise -- the complete customer experience which also covers customer… Show more I lead my Account Management team in serving and servicing our Fortune 500 clientele. I was involved daily with C-level executives down to the guys who actually do the SEO -- and I had no problem rolling my sleeves up and getting my "hands dirty in an account". In short, I owned client on-boarding; understanding and delivering (and surpassing) the SEO targets of our clients using our SEO technology and our SEO expertise -- the complete customer experience which also covers customer longevity and looking at customer re-login value for our platform and maintaining excellent customer retention rates.

    • VP Marketing
      • Aug 2007 - Aug 2012

      RankAbove takes a unique, quantifiable approach to search engine optimization (SEO) by using creativity, innovation and technology to revolutionize the organic search vertical. In a field generally known for ambiguous results and vague promises to clients, RankAbove has developed and employed its proprietary technology to automate processes for all parts of the business and to assist managers in providing services to clients. Technology has increased productivity for RankAbove and in turn has… Show more RankAbove takes a unique, quantifiable approach to search engine optimization (SEO) by using creativity, innovation and technology to revolutionize the organic search vertical. In a field generally known for ambiguous results and vague promises to clients, RankAbove has developed and employed its proprietary technology to automate processes for all parts of the business and to assist managers in providing services to clients. Technology has increased productivity for RankAbove and in turn has shown superior results for clients. RankAbove also assists companies in protecting the reputation of their brands online and in anticipating feedback in the search and social spheres though a service called Reputation Management. RankAbove backs up all SEO marketing efforts with customizable and quantifiable metrics, effectively guaranteeing results for clients.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • Jan 2021 - Dec 2021

      United States

    • COO & Director of Marketing Strategy
      • Aug 2020 - Jan 2021

      New Jersey, United States The COO & Director of Marketing Strategy reports to and work closely with the Owner and CEO of the company and other Department heads. I oversee all operational aspects at a higher level including Marketing Operations; Development Team Execution; Customer Support & Experience; Affiliate Strategy; Internal Media Buying Strategy and Data/Reporting Analysis. This position plays a critical role in making sure that everything in the business is functioning optimally and that proactive… Show more The COO & Director of Marketing Strategy reports to and work closely with the Owner and CEO of the company and other Department heads. I oversee all operational aspects at a higher level including Marketing Operations; Development Team Execution; Customer Support & Experience; Affiliate Strategy; Internal Media Buying Strategy and Data/Reporting Analysis. This position plays a critical role in making sure that everything in the business is functioning optimally and that proactive consideration is given to the holistic impact company wide on the roll out of any new initiatives or updates. This role is key in maintaining, building and optimizing the systematic structure and stability that is needed in the fast-moving environment. This position requires a high level of agility to quickly collaborate, problem solve and guide the team leads toward implementing new solutions. Show less

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • VP of Marketing
      • 2003 - 2007

      At IDT, I was involved in numerous marketing positions at Board Room Level at a strategic and implementation level. I over saw all marketing activity related to IDT Global's Call Center and numerous other outsourcing services. In addition, I consulted at IDT Capital on numerous incubator start-ups and was involved at executive level with marketing activities at IDT Energy.

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • 1999 - 2003

      Ericom Software, is a leader in the terminal emulation market. As Marketing Manager, I reported directly to the VP Marketing. I led the campaign to re-write and re-create the corporate material and look and feel and led the marketing team in trade shows activities. I took overall responsibility of the revamping of the corporate web site and produced the companies very first CD-ROM of its show case products.

Education

  • Institute of Education
    MA, Social Psychology
    1995 - 1997
  • Leeds Trinity University
    BA Hons, Business Management and Administration and Psychology
    1990 - 1994
  • The Jewish Free School (JFS)
    1980 - 1984

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